In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
All content for Mammoth Growth: Insights From The Trenches is the property of Mammoth Growth Team and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
Attribution: How 1st Party Data Impacts Multi-Touch Attribution Modeling
Mammoth Growth: Insights From The Trenches
26 minutes
2 years ago
Attribution: How 1st Party Data Impacts Multi-Touch Attribution Modeling
Join Mammoth Growth CEO, Ryan Koonce and AttributionApp.com CEO, David Hiltner for a conversation about the importance of a strong multi-touch attribution strategy. As consumers demand more control over how their data is used, we're seeing a huge impact on the privacy landscape across the tech ecosystem. And that means growth marketers face even more challenges in accurately measuring attribution for their teams. - How can you determine your return on ad spend (ROAS) in this environment? - ...
Mammoth Growth: Insights From The Trenches
In the time it will take you to listen to this podcast episode, parts of it might already be out of date. AI is evolving at a breathtaking pace, yet most companies still struggle with adding it to their workflows in ways which will add business value. And this is the uncomfortable truth that few have addressed head-on: if AI can improve your employees’ efficiency and productivity, but you apply it to the wrong tasks, it could be doing more harm than good. In our new podcast episode, Mammoth G...
