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Law Firm Accelerator
Viktoria Altman
21 episodes
1 month ago

Looking for more freedom while growing your law firm?  Join the most successful small law firm owners from across the country on Law Firm Accelerator. Viktoria Altman, a small law firm digital marketing expert, interviews top attorneys as they reveal their strategies for achieving and maintaining success. Learn unique approaches to hiring, operations, and marketing. Discover which strategies work and which do not. Subscribe now to learn the secrets to a thriving legal practice.


Youtube: https://www.youtube.com/channel/UCfbOn7rvxqhm5j4Soci7IeQ

Website: https://bsplegalmarketing.com/podcast

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All content for Law Firm Accelerator is the property of Viktoria Altman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Looking for more freedom while growing your law firm?  Join the most successful small law firm owners from across the country on Law Firm Accelerator. Viktoria Altman, a small law firm digital marketing expert, interviews top attorneys as they reveal their strategies for achieving and maintaining success. Learn unique approaches to hiring, operations, and marketing. Discover which strategies work and which do not. Subscribe now to learn the secrets to a thriving legal practice.


Youtube: https://www.youtube.com/channel/UCfbOn7rvxqhm5j4Soci7IeQ

Website: https://bsplegalmarketing.com/podcast

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Personal Journals
Society & Culture
Episodes (20/21)
Law Firm Accelerator
From Criminal Defense to Probate: A Journey in Law with Kevin Drummond

 In this episode of The Law Firm Accelerator, Viktoria Altman sits down with Kevin Drummond, a former law enforcement officer turned attorney, who runs Blue Line Law Firm. Kevin shares his unique journey from working as a criminal defense lawyer to focusing on estate planning and probate. He opens up about how his background in law enforcement shaped his legal approach, especially when handling tricky estate cases. Kevin talks about the flexibility that estate planning offers compared to criminal law and the personal experiences that led him to transition into this field.

One of the key insights Kevin shares is how his experience with criminal cases, especially understanding people's intent and behaviors, gives him an edge in probate cases, which can sometimes feel like a "who-done-it" mystery. He also emphasizes the importance of being prepared for trials and how not being afraid of the courtroom gives him a unique competitive advantage.

Kevin touches on the challenges of managing a law firm and how crucial it is to maintain good client relationships and set clear expectations. He’s big on documentation and believes in having honest conversations with clients to help them understand the legal process. This episode is full of practical advice for attorneys navigating their legal paths.

For more legal marketing strategies, follow Law Firm Accelerator on iTunes or Spotify!

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11 months ago
38 minutes

Law Firm Accelerator
Law Firm Marketing Mastery: Strategies for Finding Ideal Clients and Sustaining Growth

In this episode of the Law Firm Accelerator Summit, host Viktoria Altman chats with attorney Rayeed Wendt Ibtesam, who shares his journey from starting his law firm at a young age to building a successful practice in Minneapolis, Minnesota. Rayeed offers a behind-the-scenes look at the challenges of running a law firm, from finding ideal clients to refining processes that ensure effective service. He highlights the importance of creating an ideal client profile, explaining how this strategy has helped his team target clients who truly need their expertise in family and employment law.

One of the key insights Rayeed shares is the value of networking and maintaining strong B2B relationships for steady client referrals. He discusses the role of lead generation and his structured approach to handling leads—quick follow-ups, multiple touchpoints, and personal communication to build trust and engagement. Rayeed also dives into digital marketing, weighing the pros and cons of Google Ads for law firms, and shares his thoughts on adapting to change and taking calculated risks. With tips for new attorneys and practical advice on firm management, this episode is packed with insights for anyone looking to grow a legal practice.

For more legal marketing strategies, follow Law Firm Accelerator on iTunes or Spotify!

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11 months ago
36 minutes

Law Firm Accelerator
Building Success with Compassion: Givelle Lamano on Law, Leadership, and Lasting Impact

In this episode of Law Firm Accelerator, Viktoria Altman chats with Givelle Lamano, a passionate criminal defense attorney from California, who’s built a successful practice with a unique focus on compassion, autonomy, and efficiency. Givelle opens up about her journey, sharing how grit and resilience helped her overcome early career challenges, including long hours and unpaid work, to gain courtroom experience. Now, her firm operates on a four-day workweek, empowering her team with flexibility while still delivering an impressive 98% success rate.

Givelle dives into her marketing approach, highlighting the power of word-of-mouth referrals and her unique take on using newsletters to stay top-of-mind with her network. Rather than opting for large agencies, she prefers boutique service providers that align with her firm’s personalized approach. Givelle’s advice? Measure everything. "If it can’t be measured, it can’t be improved," she says, reflecting her data-driven approach to both law and business. As she discusses balancing professional goals with personal well-being, Givelle’s commitment to being present and gentle with herself takes center stage. This episode is packed with insights on building a thriving, heart-centered law firm without losing sight of what truly matters.

Watch the episode now!

For more great legal marketing tips, follow Law Firm Accelerator on iTunes or Spotify!

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11 months ago
50 minutes

Law Firm Accelerator
Mastering Family Law Strategy: A Conversation with Dmitriy Borshchak

In this episode of Law Firm Accelerator, we sit down with Dmitriy Borshchak, a family law attorney based in Columbus, Ohio. Dmitriy shares key insights from his journey of transitioning from medicine to law and the lessons he’s learned growing his practice. He emphasizes the importance of personalized client care, strategic planning, and how a methodical approach has helped him handle complex family law cases, such as divorce, custody, and business disputes.

Dmitriy also delves into his marketing strategies, highlighting the significance of leveraging client reviews, SEO, and the power of referrals in attracting high-value cases. He offers practical advice on navigating the challenges of law firm marketing, warning against the pitfalls of overcomplicating marketing efforts and stressing the importance of focusing on what works. For law practitioners seeking to enhance their practice and refine their marketing strategies, this episode offers invaluable tips for sustainable business growth and strong client relationships.

For more great legal marketing tips, follow Law Firm Accelerator on iTunes or Spotify!

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1 year ago
43 minutes

Law Firm Accelerator
The Business and Heart of Law: Laura Mangini’s Approach to Personal Injury Cases

In this podcast, Laura Mangini emphasizes the importance of clear communication with clients to help them navigate legal proceedings, particularly in emotionally challenging cases. She explains that clients often feel a loss of control due to their circumstances, making it crucial to guide them through every step of the legal process. By thoroughly explaining the possible outcomes of motions and hearings, Laura ensures that clients are mentally prepared for what lies ahead. This approach not only reduces anxiety but also empowers clients by restoring a sense of control. Laura highlights the need to provide ample time for preparation, allowing clients to mentally process the information and avoid any surprises during the proceedings, thus fostering trust and confidence in their legal representation.

Watch the episode now!

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1 year ago
31 minutes

Law Firm Accelerator
The Art of Family Law: A Conversation with Christopher Fanning

In this episode of the Law Firm Accelerator, we sit down with Christopher Fanning, the passionate family law attorney behind Shantz Fanning PC in Hillsboro, Oregon. Christopher dives deep into what it's really like to handle family law cases from divorce and custody battles to representing children in court. He discusses what it takes to remain composed in challenging situations and why his approach to minimizing harm is crucial not just for his clients, but for the families involved too.

Christopher also dives into his marketing strategies, discussing the importance of building a solid reputation and leveraging Google reviews to attract the right kind of clients — those with emotional maturity who can navigate the legal process effectively. He shares why he believes in a more balanced approach to advocacy, one that avoids unnecessary conflict and instead focuses on long-term family well-being.

Throughout the episode, Christopher provides practical advice on creating efficient systems to manage a law firm, targeting the ideal client demographic, and building a practice rooted in integrity and compassion. Whether you're a seasoned attorney or just starting, this episode offers valuable guidance for anyone looking to grow a law firm with purpose and clarity.

For more expert insights, make sure to follow Law Firm Accelerator on iTunes or Spotify!

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1 year ago
34 minutes

Law Firm Accelerator
Revolutionizing Family Law: Frances’ Journey into Collaborative Divorce

In this episode of Law Firm Accelerator, we speak with Frances Ross Nolan, a divorce lawyer and founder of her family law practice in Birmingham, Alabama. Frances discusses the importance of communication in legal practice and her strong advocacy for collaborative divorce, despite conservative resistance in her state. She explains the benefits of this approach, particularly for children, and addresses misconceptions about its complexity and cost.

Frances also shares practical marketing tips for law firm owners, emphasizing the value of word-of-mouth referrals, the effectiveness of local advertising, and the challenges of national marketing. Her insights provide actionable advice for lawyers aiming to grow their practices through client relationships and community engagement.

For more legal marketing strategies, follow Law Firm Accelerator on iTunes or Spotify!

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1 year ago
29 minutes

Law Firm Accelerator
Mastering Family Law: Navigating High-Profile Cases with Alexandra Lavinsky

In this episode of the Law Firm Accelerator, Viktoria Altman chats with Alexandra Lavinsky, a seasoned family law attorney based in sunny Los Angeles. Alexandra opens up about her journey from litigation and insurance defense to running her own family law practice since 2013. She explains her passion for family law, where she deals with some of life’s most personal and sensitive issues, from divorce to child custody, prenups, and more.

One of the key insights Alexandra shares is the power of prenuptial agreements in helping couples control their financial futures, especially as two-income households become the norm. She also delves into the importance of choosing the right clients—ones that can afford her services and are open to being educated on the process, as family law cases can get costly. Alexandra stresses the value of building a strong online presence through platforms like AVVO and highlights how marketing to high-net-worth clients requires a tailored, research-heavy approach. She also advocates for kindness and respect in the legal community, emphasizing that being a good attorney goes hand-in-hand with being a good person. Ultimately, Alexandra offers a wealth of knowledge on running a successful law practice while keeping integrity at the forefront.


For more legal marketing strategies, follow Law Firm Accelerator on iTunes or Spotify!

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1 year ago
47 minutes

Law Firm Accelerator
Marketing Strategies for Family Law Firms: A Conversation with Jennifer J. Riley

In this episode of Law Firm Accelerator, we talk with Jennifer J. Riley, a family law attorney from outside Philadelphia, Pennsylvania. She talks about her approach to "marketing from the heart" and why understanding who your ideal client is can make all the difference.

Jennifer offers practical insights on what marketing methods have worked for her, including community involvement and word-of-mouth referrals. She also opens up about the mistakes she made, like trying too many tactics at once, and stresses the importance of focus and consistency in marketing. Jennifer explains how she hires new attorneys based on personal qualities like kindness and empathy, not just resumes, and shares her cautious approach to using AI for streamlining administrative tasks. This episode is packed with useful advice for family law attorneys looking to grow their practice while staying true to their values.

For more legal marketing tips, follow Law Firm Accelerator on YouTube!

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1 year ago
40 minutes

Law Firm Accelerator
Effective Marketing for Family Law Firms: A Sit-Down with Julius M. Blattner

In this episode of Law Firm Accelerator, we sit down with Julius M. Blattner, the owner and managing attorney of Blattner Family Law Group. Julius shares his journey in family law, emphasizing the importance of a clear client profile, particularly mid-40s professionals who are often primary breadwinners with concerns about custody and financial security.

He also discusses effective marketing strategies, such as leveraging SEO, optimizing Google My Business, and refining website content to enhance client engagement. Additionally, Julius highlights the evolution of his firm and the need to align the firm’s brand with the values and strengths of his growing team. This episode offers practical advice for family law practitioners looking to elevate their marketing efforts and strengthen client relationships.

For more actionable legal marketing insights, follow Law Firm Accelerator on YouTube!



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1 year ago
25 minutes

Law Firm Accelerator
Navigating Divorce Mediation: A Discussion with Talaiya Safdar

In this episode of Law Firm Accelerator, we talk with Talaiya Safdar, a divorce attorney and mediation specialist based in New York City. Talaiya shares her experience in carving out a niche in mediation while working in the challenging field of matrimonial law. She highlights the importance of being selective with clients and how alternative dispute resolution can lead to better outcomes for families.

Talaiya discusses her transition from traditional litigation to mediation, a move that has benefited both her clients and her practice. She offers practical tips on building a reputation, the power of networking, and maintaining strong client relationships. She also addresses the challenges of balancing court cases with mediation, emphasizing the role of mindfulness and active listening in her approach.

Talaiya talks about the pitfalls of accepting every client and the importance of knowing when to say no. She shares how she gradually shifted her practice toward the cases she’s passionate about and how outsourcing tasks helped her focus on her strengths. For attorneys looking to specialize or explore mediation, Talaiya’s insights on building a practice with intention are invaluable. This episode offers actionable advice for law professionals at any stage of their career.


For more great legal marketing tips, follow Law Firm Accelerator on YouTube!


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1 year ago
33 minutes

Law Firm Accelerator
LGBTQ Advocacy in Law: Angela Giampolo's Journey to Success

In this episode of Law Firm Accelerator, we are joined by Angela Giampolo, an attorney and the driving force behind Giampolo Law Group, specializing in LGBTQ law. With over 17 years of experience, Angela discusses her passion for uncontested divorces, estate planning, and adoptions, highlighting how her commitment to an amicable approach has shaped her practice.

Angela delves into her marketing philosophy, stressing the value of being true to oneself and the power of niching down to attract the right clients. She also shares her innovative strategies, such as the "Caravan of Hope," a nationwide initiative providing pro bono legal services to LGBTQ individuals in underserved areas. Throughout the episode, Angela offers practical advice on how lawyers can find their niche, develop long-term client relationships, and leverage media coverage to enhance their professional visibility.

This episode is a must-listen for legal professionals seeking to carve out their own niche, create meaningful client connections, and elevate their marketing efforts. Join us as we explore Angela Giampolo's groundbreaking approach to law and business.

For more legal marketing insights, follow Law Firm Accelerator on YouTube!



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1 year ago
45 minutes

Law Firm Accelerator
From Defense to Plaintiff: Navigating Both Sides of Medical Malpractice with Lauren Kelly Gielarowski

In this episode of Law Firm Accelerator, we sit down with Lauren Kelly Gielarowski, a plaintiff's personal injury and medical malpractice attorney based in Pittsburgh, Pennsylvania. Lauren’s journey is a fascinating one—she started her career on the defense side, working with a large international law firm, and then made the switch to plaintiff’s work to join her family’s law firm, Luxenberg Garbett Kelly & George, P.C, which has been serving clients for nearly 90 years!


We discuss how the firm has stayed relevant over the decades, moving from traditional marketing like cable ads and billboards to embracing digital strategies with SEO, social media, and even TikTok.

Lauren offers valuable insights into navigating the complexities of medical malpractice, including her approach to screening cases and the importance of building strong, personal relationships with clients. She also talks about the power of Google reviews and why even small law firms should have a social media presence. Tune in to hear how Lauren’s experience on both sides of the courtroom has shaped her approach to law and why keeping things personal in a family firm makes all the difference.


For more insightful legal marketing tips, follow Law Firm Accelerator on YouTube!


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1 year ago
28 minutes

Law Firm Accelerator
Hiring and Scaling in Family Law: Tips from Catherine Medina

In the latest episode of Law Firm Accelerator, Catherine Medina, owner of Medina Family Law Associates in Glendale, Phoenix, Arizona, shares her journey from associate to law firm owner. She discusses the challenges and successes of acquiring and rebranding an established practice, emphasizing the importance of understanding one's ideal client and implementing personalized marketing strategies. Catherine underscores the significance of a client-centered approach, effective team hiring, and developing efficient procedures for managing both marketing and client relations. She also provides practical advice on overcoming perfectionism, delegating tasks, and maintaining honest client communication, making this episode essential for legal professionals seeking to refine their business strategies and client engagement.


For more insightful legal marketing tips, follow Law Firm Accelerator on YouTube!

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1 year ago
34 minutes

Law Firm Accelerator
Navigating Criminal Law with Passion: Insights from Christopher Doran

 In this insightful episode of Law Firm Accelerator, we chat with Christopher Doran, the owner and lead attorney at Doran Justice. Christopher shares his experience of launching his criminal defense firm with his wife just before the COVID-19 pandemic hit, offering a unique perspective on growing a law practice during challenging times.

With a lifelong passion for criminal law, Christopher stresses the importance of staying true to your mission while overcoming the hurdles of building a successful law firm. He also talks about his marketing journey, from the highs of engaging clients through social media to the lows of dealing with disappointing paid leads. Christopher emphasizes the value of creating original content, like his popular blog posts, and the power of word-of-mouth referrals in building a strong client base.

Throughout the episode, Christopher provides practical advice for law practitioners, including tips on effective client communication, the importance of consistent marketing efforts, and the need to stay passionate about your work. This episode is packed with actionable insights for anyone in the legal profession looking to refine their practice and make a lasting impact.

For more great legal marketing tips, follow Law Firm Accelerator on Youtube!


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1 year ago
32 minutes

Law Firm Accelerator
Building a Law Firm from Scratch: Insights from Holly K. Sheridan

Join us in this episode of the Law Firm Accelerator as we talk with Holly K. Sheridan, a family law attorney from Pennsylvania who built her law firm from scratch—starting in a one-bedroom apartment with just one client!

In this candid conversation, Holly shares the challenges of starting a law firm with no initial investments, how she unexpectedly found her passion for family law, and the ups and downs of being a small business owner. She also discusses the importance of dedicating time to business and marketing tasks, the challenges of working with the wrong marketing agencies, and why it’s essential to find partners who truly understand your business. Holly also gives valuable advice to new attorneys on setting up a Google Business Profile to boost online visibility.


For more great legal marketing tips, follow Law Firm Accelerator on YouTube!




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1 year ago
35 minutes

Law Firm Accelerator
Scaling a Law Practice: Jonathan Breeden's Journey and Marketing Success

Join us in this episode of the Law Firm Accelerator as we sit down with Jonathan Breeden, a distinguished divorce attorney at Breeden Law Office from Raleigh, North Carolina. Jonathan shares his remarkable journey from starting a small law office to expanding into multiple thriving locations. We delve into the pivotal marketing changes that boosted his firm's success, including the crucial website overhaul and the importance of SEO. Jonathan highlights the power of making bold decisions, even when daunting, and how these choices led to a significant increase in leads and business.


We also explore the challenges and strategies of using Facebook advertising for direct response marketing, practical tips for managing and nurturing leads, and the value of follow-up systems and CRMs in maximizing conversions. Additionally, Jonathan offers insights into overcoming a scarcity mindset, tracking key business metrics, and the role of community involvement and content marketing in a law firm's growth.


Listeners will gain strategies for enhancing online presence, optimizing lead management, and implementing follow-up systems. Jonathan Breeden's insights on data-driven decisions and marketing challenges offer invaluable tips for scaling law firms.


For more great legal marketing tips, follow Law Firm Accelerator on YouTube!


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1 year ago
29 minutes

Law Firm Accelerator
Leveraging SEO and Client Reviews: A Discussion with Michael Sabbeth

In this episode of Law Firm Accelerator, we sit down with Michael Sabbeth, the founder of Sabbeth Law, a top-notch personal injury firm serving Vermont and New Hampshire. In this conversation, Michael dives deep into his journey, sharing the drive behind his legal career and the strategic moves that propelled his firm to success. Michael discusses the significance of SEO and online marketing in acquiring new clients, especially for those without referrals.


He underscores the importance of building a robust network of legal professionals, explaining how these connections have been instrumental in securing top-tier experts and expanding his firm's reach. He also opens up about early marketing missteps and the lessons learned that helped shape his firm’s current strategies. Additionally, he highlights the importance of generating client reviews and incorporating them into both Google My Business profiles and the firm’s website

.

For more great legal marketing tips, follow Law Firm Accelerator on YouTube!



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1 year ago
23 minutes

Law Firm Accelerator
Success Tips for Solo Law Firms: An Interview with Adam Sherwin

In this episode of Law Firm Accelerator, Viktoria Altman from BSPE Legal Marketing talks with Adam Sherwin from Sherwin Law Firm, a seasoned solo practitioner specializing in real estate litigation in Boston. Adam shares his journey from working as a staff attorney for a nonprofit to establishing his own successful practice. Adam dives into the nuances of real estate disputes, covering issues such as landlord-tenant conflicts, zoning matters, and boundary disputes.


Adam highlights the significance of maintaining a well-designed website and consistently updating it with fresh content. His strategy of writing regular blog posts has not only enhanced his online visibility but also attracted a diverse clientele and media opportunities. For those considering starting their own practice, Adam offers practical advice on thorough preparation. He recommends gradually building up to the launch by preparing necessary elements like insurance, a logo, and practice management systems in advance.


In his practice, Adam represents both landlords and tenants.  In the interview Adam offers a balanced perspective on these cases, emphasizing the importance of dispute resolution and aiming to settle disputes amicably before resorting to trial. Adam also sheds light on the practical aspects of managing a solo practice, he explains how he leverages technology to streamline processes, using tools like Calendly for scheduling, LetterStream for mailing, and high-speed scanners to go paperless.


Follow Law Firm Accelerator also on YouTube: https://www.youtube.com/channel/UCfbOn7rvxqhm5j4Soci7IeQ



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1 year ago
27 minutes

Law Firm Accelerator
Marketing Mastery: K. L. Sanchez on Growing a Personal Injury Law Firm

In the latest interview on the Law Firm Accelerator podcast, Keetick Sanchez, a thriving personal injury attorney from Queens, NY details her journey from law school graduate to successful law firm owner. She attributes her rapid success to a combination of effective SEO strategies, active social media presence, and a strong commitment to community involvement. Keetick highlights how her bilingual capabilities enable her to connect deeply with clients, fostering trust and ensuring clear communication without the need for translators. Her approach to client relationships is rooted in honesty and transparency, which she believes is crucial for long-term success and client satisfaction.


Keetick also shares her insights on the importance of continuous learning and networking within the legal profession. She emphasizes the value of investing in quality marketing services, even if they come at a higher cost, as this has significantly contributed to her firm's visibility and client acquisition. Her dedication to giving back to the community extends to offering internships and teaching, which helps her build a broader network and establish her credibility. Additionally, Keetick underscores the importance of maintaining professional relationships and avoiding burning bridges, as these connections can prove beneficial in the long run. Overall, her proactive and genuine approach has not only helped her grow her practice but also positioned her as a respected figure in the competitive field of personal injury law.


Follow Law Firm Accelerator also on Youtube: https://www.youtube.com/channel/UCfbOn7rvxqhm5j4Soci7IeQ

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1 year ago
33 minutes

Law Firm Accelerator

Looking for more freedom while growing your law firm?  Join the most successful small law firm owners from across the country on Law Firm Accelerator. Viktoria Altman, a small law firm digital marketing expert, interviews top attorneys as they reveal their strategies for achieving and maintaining success. Learn unique approaches to hiring, operations, and marketing. Discover which strategies work and which do not. Subscribe now to learn the secrets to a thriving legal practice.


Youtube: https://www.youtube.com/channel/UCfbOn7rvxqhm5j4Soci7IeQ

Website: https://bsplegalmarketing.com/podcast