Do you ever sit down, open Facebook or Instagram, and think, “I have no idea what to post today”? You’re not alone. Every subscription box owner has those days.  I have good news. If you’re shipping a box every month, your content is already in your hands. Literally. One box = 30 days of content. In this week’s Friday Fuel episode of The Launch Your Box Podcast, I’m walking you through exactly how to turn a single subscription box into an entire month of posts, emails, and videos. And how to batch it all in a single day. Shift Your Mindset: You Already Have the Content Before we jump into ideas, let’s change the way you think about content. Instead of asking: “What should I post today?”... Start asking: “How can I talk about this one box in different ways that connect with my audience?” You’ve already spent hours curating, packing, and presenting that box. Let it work harder for you. Content doesn’t have to be new. It does have to be useful and consistent. The Breakdown: 30 Days of Content From One Subscription Box Your monthly plan, no guesswork required. Static Post Ideas (15 posts)  Flat lays Product spotlights Behind-the-scenes photos Testimonials Theme graphics Polls Personal stories These visuals help your followers connect the dots between your box and the value it delivers. Email Ideas (1–2 per week) Sneak peeks Full reveals How-to guides “Last day to order” reminders  Remember, your subscribers live busy lives. These emails keep your box top of mind and your waitlist full. Live Video Topics Unboxings Packing parties Styling demos Q&As.  Go live, connect, and show off the passion behind your brand. Long-Form Content Ideas Blog posts like “5 Ways to Use This Month’s Box” or “Behind the Scenes: How We Chose This Theme” boost your SEO and give you evergreen content to repurpose later. Create 30 Days of Content from ONE Subscription Box… All in One Day You don’t need to create content every day. You just need one content day per month. On your next packing or reveal day, block out 2–3 hours to capture: Full-box flat lays and product close-ups You holding or packing the box Short video clips for Reels Selfies or lifestyle shots with the products From that one session, you’ll walk away with: 15+ social posts 4–6 Reels Photos for emails and blogs Visuals for stories and highlights Smart marketing that respects your time? Yes, please. Take Action Your Friday Fuel Challenge: Grab your most recent shipped box and plan your next 30 days of content. Map out the ideas, schedule the shoot, and start posting. Once you see how simple this process is, you’ll build momentum. And momentum brings in subscribers who stick around because you’re showing up consistently. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

If you’ve ever felt like your email list is too small to matter or wondered what to actually say to the people on it, this episode is about to change the way you think about email marketing. I sat down with Amy Porterfield - yes, that Amy Porterfield - to talk about list building, storytelling, and staying consistent, especially when your list feels like it’s barely getting started. Amy went from working in the corporate world for Tony Robbins to becoming one of the most trusted teachers in digital marketing. She’s the creator of Digital Course Academy, host of the Online Marketing Made Easy podcast, and one of the biggest advocates for growing your business through the power of your email list. Your Email List Is Where the Magic Happens As Amy says, social media is rented land. Your email list is the only platform you truly own. If you have even one subscriber, talk to that person like you’re writing just for them. Your list will make you money over and over again, but you have to do the work to grow it. Amy’s simple steps: Get clear on who you want to serve and how you want to serve them. Create a freebie (lead magnet) that solves one small problem. Set up your CRM and get that freebie out there. Promote it often! Talk about your freebie on social media every single week. Consistency Builds Trust When I asked Amy how to keep showing up in email, her answer was simple: consistency. She sends her newsletter every Tuesday morning, no matter what. Her formula: Start with a story that connects back to the reader. Share two pieces of valuable content from others. Teach something simple and actionable. End with a personal story (and add her podcast link in the P.S.) People open emails from people they trust. And trust is built when your name keeps showing up in their inbox. Storytelling That Sells (Without Feeling Salesy) Amy shared that storytelling has become one of the most powerful tools in her emails. When people feel seen and understood, they stick around. And they buy. She often shares stories between her email and social platforms. If a story performs well in one place, she uses it in the other. Stories make your audience feel connected, and connection builds conversion. From Email Subscriber to Buyer So how do you actually move people from your list to paying customers? Keep showing up. Tell stories that build trust. Send more than one promo email - your audience needs to hear from you multiple times. Let your personality shine through every message. And if you don’t know where to start? Create a simple email template to guide you every week, and do a brain dump in a Google Doc of every story or lesson you could share. Amy reminded me of something she learned from Tony Robbins — and something I’ve said many times myself. Growth comes from being uncomfortable. You don’t need to be perfect. You just need to start. Do it scared. Do it messy. But do it. If you’ve been waiting to “get your list ready,” this is your nudge. Start small. Share one story. Send one email. Stay consistent. Your email list doesn’t have to be big, it just has to be active. Where to find Amy:  Amy Porterfield on Facebook Amy Porterfield on Instagram Amy Porterfield’s Website  Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Every subscription box owner hits a wall. Growth slows down. The excitement you once felt starts to fade. You check your numbers and realize things have stalled. Stalling doesn’t mean you’ve failed. It just means it’s time for a reset. Most of the time, growth slows because you’ve either tapped out your current audience or haven’t been visible enough lately. The good news? You don’t have to overhaul everything. You just need to re-energize a few key areas to spark fresh momentum. In this quick Friday Fuel episode of the Launch Your Box Podcast, I’m walking you through how to restart your momentum by focusing on three key areas that move the needle: growing your email list, showing up intentionally on social media, and running short, smart marketing bursts between launches. Reset #1: Grow Your Email List (Again) Your email list is your highest-converting asset, and when growth stalls, chances are your list has stalled, too. Ask yourself: Am I actively growing my list this week? If not, start here. Try a giveaway, launch a new lead magnet, or add a pop-up to your site. Promote your opt-in more often than feels comfortable. Remember, most people haven’t seen it yet! Reset #2: Grow Your Following with Intention People can’t buy from you if they don’t know you exist. Audit your last six social media posts. Do they speak directly to your ideal subscriber? If not, shift your focus to connection: Share behind-the-scenes peeks of product selection or packing days. Spotlight subscriber stories or testimonials. Create simple reels using B-roll and overlay text. Share content that reflects your box’s niche or transformation. Engagement comes first. Conversion follows. Reset #3: Run Short-Burst Marketing Campaigns You don’t need to wait for “launch week” to grow. Between launches, run small but mighty campaigns:  3-day waitlist push Flash freebie bonus Subscriber referral challenge Simple paid ad paired with a short funnel sequence. Think of these as mini-launches that keep your energy and your subscriber list growing all year long. Bonus Reset Tips If you’re ready to dig deeper, try these quick wins: Audit your list: scrub cold leads and segment by subscribers, leads, and past customers. Update your website: make sure it’s clear who your box is for and why they need it. Re-engage dormant leads: send a short, two-part reactivation sequence. Ask your audience: use Instagram polls or a quick quiz to find out what’s holding them back from subscribing. Take Action Choose one of these resets and take action today. Whether it’s creating a new lead magnet, sharing a behind-the-scenes post, or running a 3-day waitlist push, do something that moves you closer to your next subscriber. Join me for this episode of the Launch Your Box Podcast, where we’ll hit the reset button together and get your subscriber growth moving again, one simple action at a time. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

In this episode of The Launch Your Box Podcast, I’m breaking down six things thriving boxes all have in common, so you can see where you’re already strong and where you might need a little reset. 1. They Know Exactly Who Their Subscription Box Is For The boxes that grow fastest have one thing in common - they know exactly who they’re serving. “It’s not for everyone” is actually a good thing. These business owners have defined who their box is for, why it matters to her, and how she feels when she opens it. Their branding, product choices, and social media posts all speak directly to that person. Mini Challenge: Who is your box not for? Answering that might help you get clearer on who it is for. 2. They Built an Audience Before They Launched and Keep Building After A launch without an audience is like throwing a dart in the dark. The most successful subscription box owners don’t wait for launch day to start showing up. They build their audience through social media, email, freebies, quizzes, and waitlists. And they keep going long after launch day. They treat audience building like brushing their teeth: it’s just part of doing business. Mini Challenge: What are you doing this week to grow your audience? 3. They Retain Subscribers with Purpose Getting someone to subscribe is the first win. Keeping them? That’s where the magic (and the profit) happens. Successful subscription box owners know their subscriber journey from checkout to renewal. They create consistency in their packaging, emails, and experience, and they look for ways to surprise and delight along the way. Even a simple handwritten note goes a long way. The average subscriber in my own subscription box business stays for 18 months. That’s 18 sales from one person! Mini Challenge: Map out your subscriber experience after checkout. What happens next? 4. Their Subscription Box Website Converts Your website isn’t a brochure, it’s a sales tool. Within five seconds, someone should know: What your box is Who it’s for Why they need it Clear visuals, transparent pricing, and a simple checkout make all the difference. If people have to guess what they’re buying, they’ll move on. Mini Challenge: Open your homepage and pretend you’ve never seen it before. Could you understand your subscription box in five seconds? 5. They Start Small and They’re OK with That The smartest box owners don’t chase huge numbers. They build intentionally. They’d rather sell out at 100 subscribers with a waitlist than stretch too fast and get stuck. Growth without cash flow isn’t sustainable - it’s stressful. Mini Challenge: What’s your comfortable subscriber cap right now? Can you fulfill confidently at that level? 6. They Keep Showing Up (Even When It’s Not Perfect) Consistency beats perfection every time. The subscription box owners that last are the ones that keep showing up even when engagement dips or sales slow down. They test, tweak, and keep learning instead of quitting. Don’t compare your beginning to someone else’s middle. That box with 1,000 subscribers? She once had 44, just like you. Mini Challenge: What’s one way you can keep showing up this week, even if it’s not perfect? Take a few minutes to audit your own subscription box using this list. Which one of these is your biggest strength? Which one is your next opportunity? Join me for this episode to learn the six habits I see over and over again in successful subscription box owners and how you can start putting them into practice today. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

One of the biggest questions subscription box owners ask is: Where do I find products for my box? There’s no single “right” answer because the best sourcing strategy depends on where you are in your business journey.  In this quick Friday Fuel episode of The Launch Your Box Podcast, I’m breaking down three key sourcing methods - wholesale, trade shows, and manufacturing - and showing you how each one fits a different stage of subscription box growth. Stage 1: Just Getting Started. Start with Wholesale If you’re still prepping for launch or working toward your first 50–100 subscribers, wholesale is your best friend. It’s flexible, affordable, and helps you learn what your audience loves without over-committing. Why it works: Low minimums let you order small quantities. Fast turnaround means you can ship quickly. It’s the easiest way to test different product types. Challenges with wholesale: Smaller profit margins. Less exclusivity. Limited branding options Stage 2: You’ve Launched. Trade Shows & Curated Finds Once you’ve launched and built momentum, it’s time to elevate your box. Trade shows and curated wholesale marketplaces help you discover unique, small-batch, and boutique items that give your box that “wow” factor. Why it works: You’ll find more distinctive products. Meeting vendors face-to-face often leads to better pricing or exclusivity. You can start building your signature brand style. Challenges with trade shows and curated marketplaces: Travel costs and larger order requirements. Longer lead times mean planning boxes further ahead. Stage 3: Ready to Scale. Manufacturing When your subscription is stable and you’re ready to increase margins or stand out even more, manufacturing can be a game-changer. But there are two levels to consider: Option 1: Stock Product from Manufacturers Buy from manufacturer catalogs and add your own branding or packaging. This is a great bridge between wholesale and full custom. Pros: better margins, faster turnaround, and the ability to add your own brand touches. Cons: limited product selection and minimal exclusivity. Option 2: Full Custom Manufacturing Design your own products from scratch for total control and differentiation. Pros: complete customization, higher perceived value, stronger brand identity. Cons: higher minimums, longer timelines, and bigger upfront costs. Sourcing Is a Journey, Not a Jump You’ll probably use all of these sourcing methods at some point: Start with wholesale. Grow into trade shows. Add manufacturer stock for better margins. Move to custom products when you’re ready. Take Action Identify your current sourcing stage and make one move this week that aligns with it: New? Order your first wholesale products. Growing? Research an upcoming trade show or apply for a wholesale marketplace account. Scaling? Reach out to a manufacturer and ask about their minimums. Every step forward brings you closer to the box and the brand you’re meant to build. Join me for this episode, where I’ll help you figure out which sourcing strategy fits your stage of business and how to take the next step with confidence. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

I’ve been part of The Boutique Hub for more than five years, and I was so excited to welcome its founder, Ashley Alderson, to the Launch Your Box Podcast. Ashley started The Boutique Hub in 2013 to give small business owners a place to connect, learn, and grow together. Today, the Hub supports more than 100,000 small businesses. What Loyalty Really Looks Like When I asked Ashley what customer loyalty actually looks like, she didn’t hesitate. It’s all about building community. People want to buy from people. The more your customers feel connected to you and your brand, the more loyal they become. Ashley shared her team’s approach to content creation, something she calls the VAVA Method. Viral: Is it relatable enough that someone would click, like, share, or comment? Authentic: Does it sound like a real person said it? Value: Does it help your audience by saving them time, solving a problem, or making their day better? Aspirational: Does it make them feel like they’re becoming a better version of themselves? When you’re running a product-based business, you can’t just sell all the time. Ashley says that at any given moment, about 90% of your audience isn’t ready to buy, so you need to nurture them with community-building content. Ashley suggests ratio of two-thirds soft-sell, one-third direct-sell. Sales Is a Noble Process Ashley reminded us that selling is about serving. When you connect with your audience, help them solve problems, and make their lives a little better, that’s a noble thing. As subscription box owners, we have to be attached to that outcome for our subscribers. We start by building community, then we serve that community, and then we sell to that community. That’s servant leadership in action. How to Build Loyalty That Lasts Ashley shared that true loyalty comes from creating an emotional reaction. Everything, from your community and marketing to post-purchase experiences, should make your customers feel something. Your subscribers should always believe the value of your box is greater than its price. As Ashley likes to say, “Cheap ain’t loyal.” Be the face of your brand. Let people see you. Because at the end of the day, people want to buy from people. The Six Layers of a Sustainable Business Ashley broke down the six layers every business needs to build a strong foundation: Operations and Brand Profits and Profitability Team Sales Strategy Content Strategy Social Media Each layer works together to create a business that’s stable, scalable, and ready for long-term success. The Future of Small Business Ashley sees a shift happening, away from isolation and scrolling, and back toward real human connection. People are craving community, conversation, and relationships again. And that’s great news for subscription box owners, because community is what we do best. Take Action Spend time this week building connection with your audience. Share something that’s relatable, real, and valuable - something that reminds your followers there’s a person behind your brand. Join me for this episode with Ashley Alderson of The Boutique Hub to learn how to build loyalty through community and content that connects. Where to find Ashley:  The Boutique Hub on Facebook The Boutique Hub on Instagram The Boutique Hub Website  Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

Launching your subscription box shouldn’t require a tech degree or a six-figure software stack. Yet too many new subscription box owners spend weeks stressing about tools. Or worse, skip setup until launch week. Let’s fix that. In this quick Friday Fuel episode of the Launch Your Box Podcast, I’m walking you through the exact tech tools you actually need to launch your subscription box. Nothing fancy, nothing extra, just what works from Day 1. The 4 Core Tools Every Subscription Box Business Needs Before you launch your subscription box, you need four core systems in place: Website Platform – Shopify or WooCommerce Payment Processor – PayWhirl or Stripe Shipping Software – Shopify Shipping or ShipStation Email Marketing CRM – Klaviyo Hire Out the Tech or DIY? If setting up checkout flows and automations makes your eyes glaze over, you’re not alone. You don’t get bonus points for doing it all yourself. You can hire someone for a few hundred dollars to get your tech stack up and running, or take it step-by-step yourself.  The key is that everything works before you go live. Test Like a Customer Testing your tech isn’t optional. Walk through your own site like it’s your first visit: Can you place a test order from start to finish? Do your emails send automatically? Are your shipping options correct? Do recurring payments process properly? Do your confirmation emails look professional? Click every link. Test every flow. You’ve worked hard to get people to your site, don’t lose them because of a broken button or missing email. A Bonus Tool for Staying Organized Is your desk covered in sticky notes? It’s time for a free project-management tool like Trello, Asana, or ClickUp. Use it to organize launch tasks, email prep, or even box curation. Each has a free version and will save you serious stress. Take Action Carve out an hour to audit your tech stack. Set up your storefront, payment processor, and email CRM. Run a full test order from start to finish. Make sure every piece, from opt-in to order confirmation, works flawlessly. You don’t need the fanciest tools. You just need tools that work.  Keep it simple, get it tested, and be ready when subscribers start clicking “buy.” Join me for this quick, practical episode and walk away with a clear, budget-friendly tech plan that’s ready for launch day. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Ready or not, the 4th quarter is here. It’s time to sell! The 4th quarter is crucial for any small business. It can make or break your year and generate the momentum you need going into the next year. The 4th quarter matters. I’ve been through nine 4th quarters in my business and I’ve learned a LOT along the way.  In this episode, we’re talking about four areas you need to focus on during this important time of the year in order to maximize your revenue before year-end. Building Your Q4 Sales Strategy  Inventory  Have it Manage it Create demand for it Holiday Promotions Gift Guides  Marketing & Advertising  Email Marketing - the money is in your list!  A consistent plan is crucial. Segment your list and send targeted emails.  Have abandoned cart flows and browse abandonment flows set up!  Social Media Schedule - consistency is king!  Paid Ads - target specific demographics, interests, and behaviors. Prepping for Peak Sales Days   Customer Service  Make this a priority!  Schedule time for it! You’ll have a lot of first-time customers - make their experience a good one!  Social Media Response Time Answer questions & respond to comments promptly.  Clearly Communicate Urgency & Deadlines Banners on home page  Flash sales   Promotional codes Free shipping thresholds  Christmas shipping deadlines  Managing Logistics & Fulfillment    Clearly outline shipping and processing timelines.  Make sure you have enough staff to handle the influx of orders.  Hire temporary staff for the holidays. Have current staff work extended days/hours. Conduct a supply inventory NOW!  Bags  Boxes Tape Shipping labels Etc.  Holiday Packaging How will you uplevel your customers’ experience this season?  That sounds like a lot of extra work to do, doesn’t it? And it is. But it is all SO important. So it’s time to ask yourself, “What can I eliminate from my day-to-day so I can focus on these revenue-generating activities?”  Now is not the time to start a blog or podcast. It’s not time to create a new ebook or opt-in. It’s not time to build a new website or plan for 2024.  Now is the time to focus on SALES and the activities that generate those sales.  The 4th quarter is here! Join me for this episode as I walk you through 4 areas of focus you need to jump into right now to make the most of your 4th quarter.  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

Are you worried you’ll launch your subscription box and no one will subscribe? You’re not alone. This fear shows up for nearly every subscription box owner at some point, especially in the early days. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing a mindset shift and some simple, strategic steps to help you move forward with clarity. Even if you’re starting from zero. If fear or self-doubt has you feeling stuck, this is the pep talk you need. Instead of worrying about launch day numbers: 1 - Know that this fear is normal. The fear of “no subscribers” doesn’t mean you’re not cut out to be a subscription box owner. It means you care. Acknowledge the fear, but don’t let it call the shots. 2 - Don’t obsess over your launch date. Setting a date can be helpful, but it’s not the most important thing. Focus on taking action and building momentum before the cart opens. 3 - Start building your waitlist now. Your waitlist is your best launch asset. It gives you an audience of warm leads who are interested, engaged, and ready to buy when the time comes. 4 - Understand that clarity comes from action. You don’t need all the answers to get started. Just take the next right step. Then the next. That’s how you build both confidence and progress. Your Friday Fuel Challenge You’re not behind. You’re just getting started. The best way to start? Take one small action this week to build your waitlist. Post a teaser, create a freebie, and talk about your box. Progress beats perfection. Every single time. Join me in all the places:     ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join the waitlist ⁠today!

“Is it better to have a monthly or quarterly subscription box?”  This question comes up a lot inside Launch Your Box and on the How to Start a Subscription Box public Facebook page. The truth is, there is no one answer to this question. No right or wrong when it comes to choosing a monthly or quarterly box. There’s only the answer that’s right for you.  Your answer to whether a monthly or quarterly box is right for you and your business depends on your goals for your business and what is most important to you as a business owner.  Each model has its benefits and its drawbacks. It’s important to understand both before making a decision about the frequency of your subscription box.  The pros and cons of a quarterly subscription box: 1. Revenue Con - a quarterly subscription model can cause financial strain during the “off” months.  Pro - you can typically charge more for a quarterly box, allowing for greater profit and more revenue. 2. Curation/Products   Pro - you only have to curate a box four times a year!  Pro - your subscriber only gets four boxes a year to consume. This can lead to greater subscriber satisfaction and less churn. 3 3. Frequency/Recency  Con - lack of engagement. The time between each box can cause a sense of disengagement for subscribers. They’re not getting the constant reminders of something new coming like they do with monthly boxes.  Con - not having enough content. It can be very challenging to stretch out the content from one box to last for three months until the next box comes out. Content can get stale.  4. Time    Pro - the monthly grind of curation/fulfillment/customer service is a full-time commitment. A quarterly box allows you the space and freedom to do other things.  Top cons of a quarterly subscription box: No monthly recurring revenue. Lack of engagement in your community. Lack of content to market and promote your box and brand consistently.  Top pros of a quarterly subscription box:  Ability to charge more for a quarterly box, increasing the amount of revenue per box.  Only have to curate four boxes a year instead of 12.  Subscribers are less likely to cancel due to inability to consume the box.  You get a break from the curation/fulfillment/customer service cycle.  We’ve talked about monthly and quarterly boxes and the pros and cons of each. But, there is one other option and it seems to be gaining in popularity: bi-monthly subscription boxes. Bi-monthly boxes are curated and fulfilled every other month. Some subscription box owners and subscribers find this to be just the right balance between a monthly box and a quarterly box.  Join me for this episode as I talk about why there’s not an easy answer to the question, “Is it better to have a monthly or quarterly subscription box?” and walk you through the pros and cons of each.  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

Running a subscription box business can feel like a whirlwind. One month you’re celebrating new subscribers, and the next you’re carrying over tasks you didn’t finish and the stress that causes. That’s why a monthly reset is so powerful. It clears the clutter, refocuses your energy, and helps you move forward with intention. In this week’s Friday Fuel episode of the Launch Your Box Podcast, I’m sharing five reset habits I use every month in my own business that will help you keep growing without the burnout. 1. Review Your Numbers Your numbers tell the story of your business. Take 30 minutes each month to check new subscribers, churn, revenue, and follower & list growth. Don’t overcomplicate it. Track these numbers in a simple spreadsheet and look for patterns that point the way forward. 2. Clear the “Rocks in Your Backpack” Unfinished tasks weigh you down. At the start of the month, make a list of what’s still hanging over you. Then delete what no longer matters, delegate what you can, and finish the ones that truly move the needle. 3. Set One or Two Goals Stop chasing everything. Choose one or two goals that actually grow your business this month, like growing your waitlist, setting up an ad campaign, or batching social content. Four weeks. One focus. Big progress. 4. Create a Roadmap Once you know your goals, map them out in 3–5 action steps. Keep it visible — in your planner, on a whiteboard, or even on your phone wallpaper — to stay focused all month long. 5. Build in Weekly Accountability Check in with yourself every week. Ask: What’s my goal? What step am I on? Where am I stuck? Staying accountable keeps you from realizing at the end of the month that you’ve drifted off track. Your Friday Fuel Challenge Set aside one hour this weekend or Monday morning to walk through these five reset habits. Your future self — and your subscribers — will thank you. Join me for this episode of Friday Fuel and discover the 5 reset habits that will keep your subscription box growing strong every month. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Have you been struggling with your business this year? Maybe you’re not reaching your revenue goals or you haven’t launched that new idea, product, or subscription box yet. Many times, our businesses need one little tweak - a change in process, strategy, or just mindset - to change everything.  In this episode, I’m sharing 10 truth bombs that will have you looking at your business differently. Take the time to sit with and think about each of these to see how they might apply to you and your business.  20% of your customer base generates 80% of your revenue!  Protect your peace and energy at all costs.  Fad marketing strategies are like fad diets. They will not last.  Companies that have heavily relied on paid traffic only will shift to more organic traffic.  Systems and processes will serve you.  Revenue does not mean profit.  Cheap is not creating value.  It’s more profitable to retain your subscribers than to constantly acquire new ones.  What gets you started may not get you to scale.  If you don’t challenge yourself, you won’t change yourself.  We focused all of the training this year inside Launch Your Box on these 10 things. I’m here to help you understand these 10 things and make progress with each of them.  Remember, you are on a subscription box journey. This journey never ends. It’s always a work in progress. Just keep making progress!  Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today!

If sales make you feel awkward, pushy, or like it’s just not your thing, you’re not alone. For so many subscription box owners, especially women, selling can feel uncomfortable. We’d rather let our boxes speak for themselves than risk being “too salesy.” I used to feel the same way. I’d spend hours curating the perfect box, but when it came time to ask for the sale? I’d shrink into the background. I believed selling meant convincing people to buy something they didn’t want – and that fear kept me quiet. Then one mindset shift changed everything: Sales isn’t about convincing. Sales is about serving. When I started to see sales as service, everything clicked. Why Sales = Service Your box is so much more than a collection of items. It’s confidence. It’s joy. It’s permission to feel special again. When subscribers tell me things like: “I wore that kimono to my daughter’s graduation.” “Your box is my one treat every month.” “Opening your box is the moment I get to focus on myself.” …it reminds me that NOT sharing my box is actually a disservice. By talking about it, I’m giving someone the chance to experience joy, relief, or encouragement they truly need. How to Put This Shift into Practice Here are three ways you can reframe sales as service in your own business: Start with the problem you solve.Don’t just list what’s inside your box. Focus on the transformation. A teacher’s box isn’t just supplies; it’s a monthly reminder that she matters. Talk about benefits, not just features.Features = “candle, sticker, bracelet.”Benefits = “a moment of calm at the end of a hard day.”People don’t buy things; they buy the way those things make them feel. Stop overthinking how often you show up.You’re not bugging people. You’re being consistent. Each reminder might be the exact nudge someone needs to say yes to themselves. Take Action This week, I want you to practice this mindset shift: Write one post or one email about your subscription box. Instead of listing what’s inside, tell the story of how it makes someone’s life better. Hit “publish” or “send” and remind yourself you’re serving, not selling. Sales is service. The right people are waiting, but they can’t say yes if you don’t show up. Ready to reframe how you think about selling? Join me for this Friday Fuel episode as I share the mindset shift that turned sales from something I dreaded into one of the most powerful ways I serve my audience. You’ll walk away with practical steps to show up with confidence and start sharing your box in a way that feels authentic – and effective. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!

If you’ve ever felt like you’re constantly having to explain your subscription box… or if browsers seem interested but rarely convert into subscribers… this episode is for you. Inside the Launch Your Box community, I see the same challenge over and over again. And it’s something I struggled with myself in the early days. We want to give our customers “all the things.”  But what actually happens when we do? Too many choices, vague messaging, and complicated pricing lead to friction that stops sales in their tracks. The good news? You can fix it. And it starts with one powerful shift: simplicity sells. How Subscription Box Owners Overcomplicate I see this issue everywhere, from coaching calls to live website reviews: Too many product types. Mixing categories (like books and skincare) confuses your customer and muddies your message. Too many options. Five tiers, three payment plans, add-ons galore… decision fatigue kicks in, and carts get abandoned. Complicated pricing. Multi-month discounts and perks sound helpful, but often paralyze buyers. Vague or “cute” messaging. Phrases like “delightfully curated” don’t clearly explain what’s in the box or who it’s for — and unclear means no sale. Why Complexity Creates Conversion Friction When your subscription box feels confusing, it costs you sales in three big ways: You’re constantly explaining. If people don’t “get it” instantly, you’ll spend time justifying instead of selling. Confused people don’t buy. Life already brings decision overload. Your box should feel like relief, not another hard choice. You lose people on your website. Extra clicks, unclear copy, or too many checkout options make it too easy to leave. The Power of Simplicity Here’s why simplicity wins: Clear boxes convert. One offer, one customer, one problem solved = an easy yes. Simple offers are easier to sell and scale. One price, one plan keeps tech, communication, and cancellations under control. Simple messaging builds trust. When people instantly understand what your box is, they’re more likely to subscribe and stay subscribed. How to Simplify Your Subscription Box If you’re ready to cut through the clutter, start here: Audit your offer. Can you explain your box in one sentence? Is it clear what customers are actually subscribing to? Review your website. Is your call-to-action obvious? Are you forcing visitors to make too many decisions? Simplify your messaging. In ten seconds, can a stranger tell: what your box is, who it’s for, and why they need it? Focus on ONE box. Especially under 300 subscribers. Don’t split your energy. Go all in on one clear, strong offer. Take Action Complexity creates confusion, and confusion kills sales.  Simplicity, on the other hand, builds clarity, trust, and momentum. This week, I challenge you to audit your subscription box and website for simplicity. Ask yourself: Where am I overcomplicating? Can I make this easier to understand? What’s one decision I can take off my customer’s plate today? When you simplify, you not only make it easier for people to say yes, you make it easier for your business to grow. Join me for this episode of the Launch Your Box Podcast and get the clarity you need to simplify your subscription box offer and boost conversions. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have What’s holding you back from launching your subscription box? Is it because your website isn’t perfect, your audience feels too small, or your idea still seems messy? You’re not alone. So many future subscription box owners stall out waiting for the “right” time. The truth is there is no perfect time. You don’t need perfection, you need momentum. In this week’s Friday Fuel episode of the Launch Your Box Podcast, I’m breaking down four simple steps to help you start your subscription box with what you already have. No excuses. No waiting. Just real, imperfect action that builds clarity and confidence as you go. Step 1: Pick One Person to Serve Your box isn’t for everyone. Start by focusing on one specific person you want to serve. When you know exactly who your subscriber is, everything else – your content, your product choices, your messaging – becomes easier and more effective. Step 2: Use a Waitlist Page (Not a Website) You don’t need a full website to get started. A simple waitlist page can help you share who the box is for, what’s inside, and when it’s coming. You can set this up in hours, not weeks, and immediately start gathering interested people. Step 3: Document > Create Stop overthinking and start sharing. Your audience doesn’t want perfect—they want connection. Share behind-the-scenes decisions, product picks, or packaging ideas. Let them vote, give input, and feel like they’re part of the journey. This builds trust and excitement long before you launch. Step 4: Launch Messy You are allowed to launch before it looks perfect. Some of the most successful subscription box owners I coach launched with no logo, just a waitlist, and 10 subscribers. What mattered wasn’t perfection—it was getting started. Take Action Your “homework” from this Friday Fuel is simple: Pick your person. Build a waitlist. Share the behind-the-scenes. Launch messy. You are more ready than you think. But the only way forward is to take the next step. Not someday – today. Join me for this Friday Fuel episode of the Launch Your Box Podcast, where I’ll walk you through four simple steps to start your subscription box now. Yep, even before you think you’re ready. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

You can turn on the news and see what’s happening with our economy. Big box retailers are closing, small businesses are shutting their doors. Yet I’m here to tell you NOW is the right time to start a subscription box. Why?  The answer is simple.  People are buying. I see it every day in my own business. I saw it during my recent very successful launch. And I have the honor of working every day with subscription box owners who are launching and growing their subscription box businesses.  Adding a recurring revenue stream to your business adds a layer of stability, predictability, and security that most businesses don’t have.  The subscription box industry reached $22.7 billion by the end of 2021 and is expected to more than triple that number by 2027! Inside those numbers, the most popular types of subscriptions were replenishment subscriptions (think dog food or shaving supplies) and curation subscriptions (like my Monogram Box™). In a recent Wall Street Journal article, I read that 25% of online shoppers have subscribed to one or more subscription services to receive products on a recurring basis. 25% of shoppers! The article cited niche markets as one of the biggest areas of opportunity and emphasized the importance of providing high-quality experiences to retain subscribers.  To recap, this article showed me:  The subscription box market is still growing - rapidly. It’s time to get in!  ¼ of all online shippers have had a subscription - they understand this model.  It’s all about convenience and the experience - it’s not about the stuff.  The riches are in the niches. (I know you’ve heard me say that before!) So, why should you start a subscription right now?  You don’t have to constantly sell.  If you have a physical shop and don’t open, you don’t make any income. You’re able to create raving fans.  Your subscribers will be your biggest fans, buying almost anything you sell.  The product you are investing in is already sold.  Relieve the stress and pressure of buying products you might have to mark down later.  You get to create a box and experience you are passionate about.  Being passionate about your business helps you show up.  You get to love what you do and treat people to a carefully curated experience.  You get consistent revenue hitting your bank account.  It’s not too late to get in the game. Not by a long shot. Have you listened to episode 158 yet? In it, Launch Your Box member Bev of Bless-ed Be Boutique talks about how she retired, got bored, then six months later started her subscription box, selling out her first launch. Or episode 147 where you’ll meet Megan. She thought about starting a box for a long time. It wasn’t until she bought my book, One Box at a Time, and read it cover to cover in just a couple of days that she took action. Megan launched her subscription box three weeks later - and sold out!  Your time is now. Stop waiting, stop wishing, and start building a business you can make an income from.  Have you been sitting on your subscription box idea for too long? Join me for this episode for 5 reasons to get it started right now. It’s time to stop sitting on the sidelines and start taking action.   ⁠Episode 158 - It’s NEVER Too Late to Start⁠ ⁠Episode 147 - From Idea to Sold-Out Launch in 3 Weeks⁠ ⁠One Box at a Time⁠ Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠  Are you ready for ⁠Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠Join ⁠today! 

Starting a product-based business, especially a subscription box, can feel overwhelming. There’s so much to learn, so much to do, and so many voices telling you the “right” way to start. Building a strong, sustainable business doesn’t come down to fancy strategies or big investments. It comes down to the small, steady habits you create from the very beginning. In this Friday Fuel episode of The Launch Your Box Podcast, I’m sharing the three habits I wish someone had told me about when I started my subscription box business. These habits don’t cost a dime, but they’ll help you build momentum, confidence, and subscribers. Habit #1: Consistency Over Perfection Perfection doesn’t get you paid. Consistency does. Too many business owners wait until things are perfect before they show up. But your audience isn’t looking for perfect. They’re looking for YOU. Consistency means: Posting on social three times a week Sending that weekly email (even if you’re not sure what to say) Talking about your product, even if no one seems to be listening yet Shipping your box on time, even if your insert card isn’t exactly what you wanted When you show up consistently, people start paying attention. You learn faster. You build confidence. Done and shipped is always better than perfect and never launched. Talking about your product looks like: Behind-the-scenes footage while packing boxes Sharing customer reviews or unboxing stories Going live to show what’s inside this month’s box Reminding your audience when the waitlist or doors are open Take Action: Open your Instagram Stories and talk about your product today. Keep it casual. Keep it personal. It doesn’t need to be perfect. Start by noticing: Which Instagram posts get the most engagement Which emails have the highest open or click rates How many people click on your waitlist link when you post it Tracking helps you stop wasting time on what’s not working, and it shows you what to double down on. Something as simple as jotting notes in a Google Doc can completely change the way you grow. Take Action: Pick one thing to track this week. Maybe it’s DM responses to a story, or clicks on a post. Write it down. You don’t need to wait until you have it all figured out to get started. Build these habits now, and your future self will thank you. In this Friday Fuel episode of the Launch Your Box Podcast, I’m sharing three simple habits that will help you stop overthinking, start showing up with confidence, and build the foundation for a subscription box business that grows month after month. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website

What would an extra $1000 every month mean to you and your family?   Inflation. Waiting for a raise that might not happen. So many people are looking for ways to earn extra income right now. Today I’m talking about how a subscription box side hustle could bring an extra $1000 a month to your family - with only 50 subscribers.  A subscription box business can be a full-time business. But it doesn’t have to be. Many members of Launch Your Box have full-time, 9-5 style jobs and successful subscription box side hustles. They are nurse practitioners, teachers, certified registered nurse anesthetists, hair stylists, realtors, dentists, and more. They’re also subscription box owners who bring in additional income with their side hustles.  You can, too! Let’s do the math. If you have 50 subscribers and make $20 of profit per box, that’s an extra $1000 going into your bank account every month.  Of course, it’s going to take time and effort to get there. But following these six steps will have you well on your way to a successful subscription box side hustle.    Identify what you like or have an interest in.   Make sure it’s something you’re good at or have expertise in.  You have to be passionate about the subject matter or it won’t last!  Don’t try to be like anyone else - YOU will set your subscription box apart.     Ask yourself if there are other people around you with the same interest.    That’s the audience you need to build!  Where can you find more of those people?  Where do they hang out online?    Start a social media account(s) on the platforms where your people hang out.   Start sharing videos, posts, etc.  Ask your friends to like your page and share it with their friends.  Make sure you’re speaking the language of the person you are trying to attract. Messaging matters!    Run a giveaway.   Use Kingsumo (it’s FREE!)  The prize needs to be a box just like what you want to sell.  Capture emails for those who enter your giveaway and start building your email list.    Introduce the idea for the box to your audience.   Get their feedback and have them help you make decisions.   You want their buy-in to validate your concept.  Niche down if needed.    Set a launch date and a goal.    Create excitement and generate buzz.  Get your new audience excited about the upcoming box!  Engaging your audience is key at every stage of your subscription box journey, whether it’s your full-time gig or a side hustle. Continue to ask for feedback as you grow. Maintain an ongoing focus on audience building and keep serving your audience!  Join me for this episode as I talk about why a subscription box side hustle might be right for you and the six steps you need to take in order to make yours a success. The kind of success that means significant additional income - every month!  Important Links:  ⁠ 6 in 60 Workshop⁠ - Sarah’s Method for Curating 6 Subscription Boxes in 60 Minutes Join me in all the places:  ⁠Facebook⁠ ⁠Instagram⁠ ⁠Launch Your Box with Sarah Website⁠    Are you ready for ⁠ Launch Your Box⁠? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. ⁠ Join the waitlist⁠ today! 

Have you been stuck in “idea mode” for too long? Waiting for the perfect time, the perfect audience, or the perfect setup before you launch your subscription box? The truth is you already have what you need. You’re sitting on subscription box gold, and chances are, you don’t even realize it. You Don’t Need “More” to Get Started So many aspiring subscription box owners tell me: “I don’t have a big enough audience.” “I’m not good at tech.” “I don’t have a warehouse.” “I wouldn’t even know what to put in the box.” But here’s what I want you to hear loud and clear: you already have enough to get started. Products: Your bestsellers, your signature pieces, or items that reflect who you are can all go into your box. Audience: A small, engaged community is the perfect place to launch. Niche: Serving one person really well beats trying to serve everyone. Teachers, moms, nurses, faith-based buyers, busy women… your box can be their monthly solution. A successful subscription box isn’t about inventing something brand new. It’s about packaging what already works. A one-time sale resets you to zero the next day. A subscription sale happens again month after month. That’s recurring revenue. And it changes everything. With recurring revenue, you can: Plan ahead with confidence. Order smarter. Hire help. Pay yourself consistently. Inside Launch Your Box, I’ve watched entrepreneurs build six-figure businesses just by turning what they already had into a subscription model. If you’ve been waiting until your follower count grows, your website is perfect, or you’ve got the “right” space… stop. No one starts with all the things. Every successful subscription box owner I’ve worked with started small, messy, and unsure. The difference? They started. You’re sitting on gold. The only question is will you use it? It’s time to stop waiting and start building. Take a step forward this week: Gather your best products. Connect with the people who already follow you. Name the one person you’re serving. And if you want help turning your “gold” into real growth, come join me inside Launch Your Box. That’s where we take ideas and turn them into businesses that last. Take action today. Your subscription box gold is waiting. In this Friday Fuel episode of the Launch Your Box Podcast, I’m breaking down how to stop waiting, start recognizing what you already have, and finally build the subscription box that can bring you the recurring revenue you’ve been dreaming about. Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today! 

You work hard to curate, pack, and ship your subscription box each month. But when you check your bank account, the numbers don’t add up. Sound familiar? If you’ve been wondering why you’re selling more boxes but still struggling with cash flow or not paying yourself, it’s time to get serious about your pricing. So many subscription box owners start out underpricing, and it’s not always intentional. You want to be affordable. You don’t want to scare people away. You tell yourself you’ll raise prices later. Underpricing is costing you more than you think. When you forget about packaging, shipping materials, transaction fees, your time, and even damages or reships, your “$10 profit” can quickly become $6… or nothing at all. Month after month, that tight margin leaves you stressed, resentful, and unable to grow. Take Action: Audit your current price vs. your real total cost per box. Include everything: include tape, inserts, and your time. Most box owners price from the bottom up. They add up products, tack on shipping, and call it good. But that strategy sets you up to struggle. Instead, flip it around: start with your margin goals and build your box to fit. If you charge $50 per box, that means your total cost (products, packaging, shipping, fees, fulfillment) should be no more than $20-$27.50. Once you know your limit, you can source and curate accordingly. Take Action: Reverse-engineer your price. Decide your profit margin first, then set your product budget. Even if your pricing looks solid, hidden costs can eat away at your profits. Things like: Transaction fees (PayPal, Shopify, Stripe) Shipping materials (not just postage) Software and subscriptions (Klaviyo, Canva, Shopify) Labor, including YOURS Returns, damages, and inventory overages “Small” surprises and freebies These add up fast, especially as you grow. If you don’t account for them, your margin disappears. Take Action: Do a hidden cost audit this week. Write down every recurring business expense and calculate what it costs you per box. Realizing your price isn’t sustainable can feel scary. But raising prices doesn’t mean failure, it means leadership. Be transparent with your subscribers about the reason for the increase. Give them 30–45 days’ notice. Decide if you’ll grandfather in current subscribers. Consider a tiered option if needed. Yes, you may lose a few subscribers. But the ones who stay will actually be profitable, and that’s how you build a business that lasts. Profitable businesses don’t just change your life. They make it possible for you to keep serving your subscribers for years to come. Take Action: Choose your new price based on margin goals, set an effective date, and start your communication plan. You didn’t start your subscription box to break even. You started it to make an impact, create income, and build freedom. But that only happens if your pricing supports your profit.  Download the free Box Budget Worksheet and run your numbers today. This tool makes it simple to plug in your costs, your price, and see exactly where you stand. In this episode of the Launch Your Box Podcast, I’m walking you through the real cost of underpricing, how to set profit margin goals that actually work, and what to do if you need to raise your prices.  Download the Box Budget Worksheet here: https://www.launchyourboxwithsarah.com/my-box-budget Join me in all the places:     Facebook Instagram Launch Your Box with Sarah Website  Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!