Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
Sarah Williams
280 episodes
2 days ago
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
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8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
221: Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
9 minutes
1 month ago
221: Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have
Start Before You’re Ready: 4 Simple Steps to Begin Your Subscription Box with What You Have
What’s holding you back from launching your subscription box? Is it because your website isn’t perfect, your audience feels too small, or your idea still seems messy?
You’re not alone. So many future subscription box owners stall out waiting for the “right” time.
The truth is there is no perfect time. You don’t need perfection, you need momentum.
In this week’s Friday Fuel episode of the Launch Your Box Podcast, I’m breaking down four simple steps to help you start your subscription box with what you already have.
No excuses. No waiting. Just real, imperfect action that builds clarity and confidence as you go.
Step 1: Pick One Person to Serve
Your box isn’t for everyone. Start by focusing on one specific person you want to serve. When you know exactly who your subscriber is, everything else – your content, your product choices, your messaging – becomes easier and more effective.
Step 2: Use a Waitlist Page (Not a Website)
You don’t need a full website to get started. A simple waitlist page can help you share who the box is for, what’s inside, and when it’s coming. You can set this up in hours, not weeks, and immediately start gathering interested people.
Step 3: Document > Create
Stop overthinking and start sharing. Your audience doesn’t want perfect—they want connection. Share behind-the-scenes decisions, product picks, or packaging ideas. Let them vote, give input, and feel like they’re part of the journey. This builds trust and excitement long before you launch.
Step 4: Launch Messy
You are allowed to launch before it looks perfect. Some of the most successful subscription box owners I coach launched with no logo, just a waitlist, and 10 subscribers. What mattered wasn’t perfection—it was getting started.
Take Action
Your “homework” from this Friday Fuel is simple:
Pick your person.
Build a waitlist.
Share the behind-the-scenes.
Launch messy.
You are more ready than you think. But the only way forward is to take the next step. Not someday – today.
Join me for this Friday Fuel episode of the Launch Your Box Podcast, where I’ll walk you through four simple steps to start your subscription box now. Yep, even before you think you’re ready.
Join me in all the places:
Facebook
Instagram
Launch Your Box with Sarah Website
Are you ready for Launch Your Box? Our complete training program walks you step by step through how to start, launch, and grow your subscription box business. Join the waitlist today!
Launch Your Box Podcast with Sarah Williams | Start, Launch, and Grow Your Subscription Box
8 years ago I had a dream to start a Subscription Box service full of goodies for women to treat themselves and nurture the importance of self care. It took me a full 18 months to make it happen! I was paralyzed by ‘all the things’ I had to figure out with no one to turn to for guidance. That is why I created Launch Your Box! Maybe you need some direction on how to begin, or you are ready to grow your subscriber base. Either way, it all starts with an idea that can turn into a constant reoccurring revenue, a raving fan base, and a business to love. I will help you... Take your first steps and know where to start. Figuring out the logistics: packing, shipping, boxes, oh my! Learn how to launch, from idea to sales. Scale that box to the next level, go big or go home!
