In this episode of Knowledge to Profit, host Tracy Sherriff replays an insightful interview from her previous podcast, Scale Your Course, featuring Shauna Hollinger, founder of Effortless Launch. Shauna, a funnel strategist and automation expert, offers valuable advice on the essential aspects of course creation, from choosing the right platform to setting up evergreen funnels.
The discussion covers the common mistakes creators make, the importance of strategic support, and how to streamline technology to ensure seamless course delivery. Shauna emphasizes the need for simplicity, proper mapping, and testing, providing practical tips for both DIY approaches and the benefits of consulting with a specialist. This episode is an invaluable resource for anyone looking to master the tech side of course launches.
00:00 Introduction and Episode Overview
01:07 Guest Introduction: Shauna Hollinger
02:50 The Importance of Choosing the Right Platform
06:09 Strategy and Simplicity in Course Creation
10:05 Essential Elements for a Successful Course
28:48 Time Investment and DIY vs. Professional Help
34:45 Conclusion and Final Thoughts
Connect with Shauna:
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Ever wonder why your course feels solid but doesn’t seem to deliver the transformation you hoped for? In this episode, Tracy Sherriff pulls back the curtain on her Course Audit Process, the framework she uses to help experts refine their existing courses so they’re not just informative — they’re transformational.
Tracy shares what goes into a professional course audit, how it helps you uncover hidden gaps in structure, flow, and outcomes, and why auditing before rebuilding saves you time, energy, and money.
Whether you’re preparing to relaunch, rebrand, or rebuild your course, this episode will help you see your content through a true educator’s lens and align it with your big-picture business goals.
00:00 – Welcome and introduction
01:30 – Why a course audit matters before you rebuild
03:30 – Tracy’s five-step Course Audit Framework
10:30 – Real-world success stories from recent audits
12:30 – How to book your own audit and next steps
“When your course is built to teach, it’s built to transform — and that’s where true profit and purpose meet.” — Tracy Sherriff
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If this episode spoke to you, here's what I'd love you to do:
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In this episode of Knowledge to Profit, host Tracy Sheriff converses with Emily Tosoni, an Instagram and business growth coach. Emily shares her remarkable journey from a high-stress network marketing career to becoming a sought-after Instagram strategist. They delve into practical ways business owners can strategically and sustainably use Instagram to grow their business.
Emily emphasizes the importance of relatable content over perfectly polished posts, the significance of personal relatability on social media, and offers actionable insights for those struggling to stay consistent on Instagram. Listeners get a deep dive into Emily's entrepreneurial path, from launching with no content in her membership Instagram Growth Lab to creating a vibrant and active community. This episode is packed with valuable tips, mindset shifts, and encouragement for anyone looking to leverage Instagram for business growth.
Connect with Emily:
If this episode spoke to you, here's what I'd love you to do:
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In this episode of the Knowledge to Profit Podcast, Tracy introduces listeners to Simon Bowen and his transformative Models Method. Tracy discusses how Simon's approach helps turn complex ideas into clear visual diagrams, enhancing communication and learning effectiveness. She shares her experience with Simon's teachings and highlights his recent insights on AI's impact on thought leadership. Tracy encourages educators, coaches, and experts to explore Simon's work, particularly the Genius Model video, which she believes will help them present their ideas more clearly and effectively.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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Do you ever feel like your offer is fuzzy, scattered, or just not clicking? You’re not alone. In this episode of the Knowledge to Profit Podcast, we’ll explore why the usual fixes don’t work, more brainstorming, another freebie, or tinkering with tech, and why true momentum starts with alignment.
You’ll learn how the Offer Fit Matrix helps experts, coaches, and consultants design education-based offers that feel good to deliver and actually create results. We’ll unpack the four key areas - your lifestyle, delivery strengths, client transformation model, and business stage, so you can begin to see your own offer sweet spot. If you’re ready to go from fuzzy idea to focused program, from confusion to clarity, and from spinning your wheels to creating a truly profitable offer, this episode is for you.
00:00 Introduction to Aligned Offers
00:30 Common Struggles with Offer Alignment
00:57 The Fuzzy Offer Cycle
01:10 Building an Aligned Offer
01:32 Client Success Story
02:07 The Offer Fit Matrix
02:54 Key Takeaways and Reflection
03:43 Conclusion and Next Steps
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In this week’s episode of *Knowledge to Profit*, host Tracy Sheriff dives deep into the crucial element of a successful business offer: the promise. Join us as Tracy unpacks why a well-defined promise is your secret weapon for attracting clients and ensuring they understand the transformation your education based offer provides.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode of Knowledge to Profit, I sit down with Simone Usselman-Tod, Goal Accelerator and Stress Mastery Coach, to explore what it really means to unbox your brilliance. Drawing from decades of experience in both the medical field and holistic coaching, Simone shares how entrepreneurial women can move from scattered and overwhelmed to clear, confident, and strategically aligned—without burning out or boxing themselves into systems that don’t fit.
You’ll hear insights on the power of nervous system regulation, why flexibility and personalization are key when creating offers, and how to build a business that supports both your brilliance and your well-being that is better for you and for your clients. If you’ve ever felt like you’re doing “all the right things” but still struggling to find traction, this conversation will give you tools, perspective, and encouragement to move forward in a way that feels sustainable and true to you.
Free Gifts from Simone
Find Our More About Simone
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Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
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In this insightful episode, I tackle a burning question for aspiring coaches and consultants: Should you kick off your journey with one-on-one coaching or dive straight into group programs? Today I dismantle the common belief that one-on-one sessions are the only legitimate starting point. Drawing from my experience as a former college professor, I share my why embracing a one-to-many format can supercharge your business model—right from the get-go.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
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In this episode, Tracy Sherriff introduces Jessica Rivera, an executive coach, speaker, and founder of JR Coaching & Consulting. She helps high-achieving leaders master the power of their words, presence, and influence to lead unapologetically. With a background managing a $4B sales and marketing division, Jessica blends corporate experience with deep mindset and communication work—coaching C-suite executives, developing self-led teams, and creating belonging-centered organizations. She leads transformative retreats, partners with Fortune 500 companies, and speaks on stages where leadership meets realness. Her work is bold, intentional, and rooted in the belief that influence starts within.
Jessica and Tracy Discuss:
Connect with Jessica:
Website - https://jessicarivera.co
Instagram - @jessicarivera.co
Resources Mentioned:
Communication Audit - https://jessicarivera.myflodesk.com/communicate-to-lead-audit
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
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In this powerful episode, Tracy shares the mindset shift that changed everything in her business journey—from self-doubt and hesitation to clarity, confidence, and action. If you've ever watched someone else launch a course, grow their program, or step into visibility and thought, “That could never be me,” this episode is for you.
You’ll learn what it really takes to move from the sidelines to center stage—without needing to be louder, flashier, or perfectly polished. Just intentional. Just ready enough. Just brave enough to ask…
“Why not me?”
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode, Tracy interviews Natalie Colalillo, founder and CEO of Happy Healthy Women. We talk about how Happy healthy Women got started, how it evolved, and we chatted about her business model which includes multiple streams of revenue. Natalie is honest, down to earth and a true leader. You won't want to miss this interview.
Connect with Natalie
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this insightful episode, Tracy dives deep into the common challenges faced by coaches and consultants who predominantly work one-on-one with clients. While intimate, personlaized sessions can feel fulfilling, they often congest schedules, limiting income potential and overall impact. Join us as we explore how to break free from this constraining model and embrace an education-based approach that promotes scalability and broader reach.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this power-packed session, host Tracy Sheriff shares her transformative framework designed for entrepreneurs and educators looking to create scalable, education-based offers that not only thrive but also prevent burnout. If you’ve been struggling with over-delivering and undercharging, this episode is a game-changer.
Key Takeaways:
There are 4 pillars to a scalable education-based offer.
Reflective Questions:
Tracy encourages you to reflect on your current offers with these four thoughtful questions:
Whether you're launching a new program or refining an existing one, these insights will guide you toward a scalable business model that thrives on clarity and efficiency.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this inspiring episode, Debbie Sluys shares her journey from early childhood educator to personal development coach. With over 30 years of experience, Debbie talks about how her passion for helping others has shaped her career—and how she now uses education-based offers to support growth in both her coaching work and the communities she serves.
Resources:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
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In this episode, Tracy sits down with the inspiring Juliana Leaman, founder of Naturally Joyous and acclaimed author of "Release: A Woman's Guide to Releasing Weight in Midlife." Juliana is a functional diagnostic nutrition practitioner whospecializes in empowering women in their 40s, 50s and 60s to break free from diet culture and embrace their bodies through personalized DNA insights.
Topics Covered:
Juliana Leamen is the founder of Naturally Joyous Inc. She is a Functional Diagnostic Nutrition Practitioner, specializing in genetic consultations for weight management in peri-menopause and post-menopause. She is the host of 'Confidence From Within' podcast and author of the Best Seller book 'Release - A Woman's Guide To Releasing Weight In Midlife Through Becoming Your Body's Best Friend’.
Juliana is Board Certified by The American Association of Natural Wellness Practitioners, University- trained with a Masters degree in Science, Certified Functional Genomics Practitioner, Registered Bach Flower Practitioner and trained in human behavior.
She is on a mission to provide a better model of care for women in their 40s, 50s and 60s by helping women unlock the power of their own DNA, combined with mastering their minds so they can love their bodies. She calls her methodology weight release, which is fully personalized to an individual's genetic code, moving away from the ‘diet mindset’ and helping women find confidence from within.
Learn More about Juliana and Weight Release:
Past Interviews with Juliana Leamen:
Social Handles:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode, Tracy Sherriff digs into something so many of us wrestle with — being great at what we do, but still struggling to communicate our value in a way that truly connects.
She shares her own story — coming from a background in education and related fields, she expected her skills would naturally carry over into business. But early on, she realized that being competent wasn’t enough if people didn’t understand what she offered or how it could help them. If you’ve ever felt like your expertise isn’t landing the way it should, this episode is going to resonate.
Topics Covered:
Events:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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Welcome to another insightful episode of our podcast! In this episode, we delve into the pivotal role of clarityin building a successful education-based business—a concept that extends far beyond merely identifying your niche. Join us as we explore how true clarity serves as the foundation for informed decisions, intentional offer creation, and unwavering momentum.
Topics Covered:
Events:
Links Mentioned:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
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In this episode of Knowledge to Profit, host Tracy Sherriff unveils the motivation behind the podcast, detailing her journey from a dedicated early childhood educator to an entrepreneur passionate about creating scalable educational offers that truly make an impact. Tracy's professional background has been deeply rooted in education, beginning with her experience supporting children with disabilities. This foundation ingrained in her the importance of individualized learning, inclusion, and nurturing growth and transformation at all levels.
Topics Covered:
Links Mentioned:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In the inaugural episode of "Knowledge to Profit," host Tracy Sheriff shares her journey and the purpose behind the podcast, forged from her extensive background in education and entrepreneurship. Tracy expresses her excitement about this new venture, which focuses on helping experts expand their impact beyond traditional online courses.
About Tracy
Traci Sherriff is the founder of Knowledge to Profit, a podcast and business that helps coaches, educators, and service-based entrepreneurs turn their expertise into scalable, education-based offers. With a background in early childhood education, higher ed teaching, and nonprofit leadership, Tracy brings over two decades of experience in instructional design and adult learning to the world of online business.
She’s passionate about helping purpose-driven entrepreneurs create sustainable offers—like courses, memberships, and group programs—that deliver real transformation without burning them out. Tracy’s unique approach blends strategy and design, helping her clients build businesses that are both meaningful and scalable.
When she’s not teaching or podcasting, Tracy enjoys quiet moments with her family, traveeling with her husband, recharging her creativity byexploring new ways to make learning more effective and accessible.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business? Book a Knowledge to Profit Strategy Call - https:/tracysherriff.com
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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