In this episode of Knowledge to Profit, host Tracy Sherriff replays an insightful interview from her previous podcast, Scale Your Course, featuring Shauna Hollinger, founder of Effortless Launch. Shauna, a funnel strategist and automation expert, offers valuable advice on the essential aspects of course creation, from choosing the right platform to setting up evergreen funnels.
The discussion covers the common mistakes creators make, the importance of strategic support, and how to streamline technology to ensure seamless course delivery. Shauna emphasizes the need for simplicity, proper mapping, and testing, providing practical tips for both DIY approaches and the benefits of consulting with a specialist. This episode is an invaluable resource for anyone looking to master the tech side of course launches.
00:00 Introduction and Episode Overview
01:07 Guest Introduction: Shauna Hollinger
02:50 The Importance of Choosing the Right Platform
06:09 Strategy and Simplicity in Course Creation
10:05 Essential Elements for a Successful Course
28:48 Time Investment and DIY vs. Professional Help
34:45 Conclusion and Final Thoughts
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