In this episode, Tracy Sherriff digs into something so many of us wrestle with — being great at what we do, but still struggling to communicate our value in a way that truly connects.
She shares her own story — coming from a background in education and related fields, she expected her skills would naturally carry over into business. But early on, she realized that being competent wasn’t enough if people didn’t understand what she offered or how it could help them. If you’ve ever felt like your expertise isn’t landing the way it should, this episode is going to resonate.
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