Let's call BS on random digital products. If you've tried digital products and they didn't sell. Or you are wondering why some creators see wild success, this episode is a must listen. Learn what separates six-figure creators from the rest of the group.
It's not luck. It's not giving up Netflix for the evening and building something on Canva or following the latest trend. It's strategy.
I'm talking about figuring out where digital products fit in your business. Stop guessing and start building with confidence. You can create offers that work FOR your business and actually sell.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
W: https://themillersocial.com/ (resources + more)
Do you ever wonder how some people seem so confident when they sell online? Or why there are certain people who have a delusional confidence about them and you wonder how and why?
We're talking about it! Confidence is not something you have to earn to show up, sell, or lead. We know entrepreneurship can come with self-doubt, people-pleasing, and over-preparing which keeps plenty of us from owning our expertise.
In this quick episode, I'm sharing how confidence isn't about ego or faking it, but about being decisive, setting boundaries, and communicating clearly about why you do and why it matters. Because it does matter.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
All the prices are rising right now. Is this really THAT surprising? We're exploring the recent wave of email platform price increases that had the small business world in a frenzy.
As usual, we break down what is really means for entrepreneurs and small business owners, what is worth paying attention to, when it makes sense to stick with your current tool, and when it might be time to consider a migration.
It's more than just Kit that is changing, a few other email and email adjacent tools are taking the current market and point in business to increase pricing. We're looking at strategies for evaluating any platform, auditing costs, and making your tools work for you and your business.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
Your business goes through phases just like Rory Gilmore's love life. We're keeping with our theme celebrating the 25th anniversary of one of our favorite shows.
Rory plays it safe with Dean, has some fun with Jess, and takes bold risks with Logan, which is just like we do as we evolve in business. In this episode, I'm talking about what each phase of business teaches us as we grow our confidence, creativity, and grow.
Stop trying to find your forever, perfect offer. It's time to date your business ideas and evolve in business like we do in our relationships.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
It's the 25th anniversary month of Gilmore Girls and it's one of my favorite comfort shows but did you ever think it could be full of business lessons?
Stars Hollow is the best kind of escape whether you are looking for a dose of Fall or you can relate to coffee obsession of Lorelai and Rory.
In this episode of Katy Calls BS, I'm breaking down the entrepreneurial psychology behind Stars Hollow and it's beloved characters. From Lorelai's scrappy startup energy to Luke's steadfast consistency plus taking a look at what kind of digital products they might create.
Whether you've seen the show or not, this episode is packed with relatable lessons on business strategy, digital products, and how to find your rhythm in our online town.
Because let's be real, the online business world could use a little more Stars Hollow charm and a lot less corporate fluff.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
It's officially Q4, aka the season where entrepreneurs start freaking out about Black Friday, holiday promos, and end of year goals.
But the truth is, your entire business should not depend on the last quarter.
In this episode of Katy Calls BS, I'm breaking down why the holiday hustle is not the vibe in 2025 (or ever!) and how you can create a sustainable launch rhythm that actually works for you. Instead of throwing discounts at the wall and hoping they stick.
Ready to use this time to set yourself up for next year instead of add to the holiday stress?
We're talking about:
If launching is not your favorite or you want an easy way to do it, grab my Lazy Launch Guide
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
Forget the idea that you have to build a massive, signature course to succeed online. That's so 5 years ago (and honestly, BS).
In this episode, I'm calling out the myth that only big, polished programs sell AND I'm showing you why micro digital products are actually the smarter move for entrepreneurs right now but always.
From shifting consumer behavior to smarter marketing strategies, we're talking why buyers crave quick solutions, smaller commitments, and real results NOT just flashy promises.
As always, you'll learn how to build your own digital product ladder, experiment with sales techniques that work in slow seasons, and keep momentum in your business without burning out.
This isn't about playing small or diluting your brand, it's about selling smarter.
What you'll learn:
Need Ideas for your next digital product?
Grab my FREE Digital Product Guide
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
W: https://themillersocial.com/
As we enter Q4, the business landscape is shifting faster than ever. In this episode, we're talking about the evolving world of business strategy, consumer behavior, and marketing trends that every entrepreneur needs to know right now.
With economic uncertainty shaping buyer psychology, entrepreneurs are finding that high-ticket offers are losing traction and smaller, low-cost offers with quick results are taking the lead.
I share how you can:
If you've ever felt the end of year fatigue and are feeling the weight of 2025, this episode will help you take a lighter, smarter approach to planning.
Forbes, 20 Recent Shifts in Consumer Behavior (And How to Adapt As A Business), September 2, 2025
Blog Post, 10 Key Consumer Behavior Trends (2025 & 2026), June 13, 2025
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
W: https://themillersocial.com/
2025 has been a wild year for entrepreneurs, really everyone. Pretending business happens in a bubble is BS.
In this episode of Katy Calls BS, we're diving into the messy topic of business, politics, values, and consumer trust. I know. Messy!
Trust in institutions is at an all time low, your audience isn't just watching what you sell, they're paying attention to what you stand for. But don't worry, you don't have to put all your business out there.
I'm breaking down why silence may not be the best stance, how performative marketing backfires, and what it looks like to authentically align your brand strategy with your values.
You'll learn:
This isn't about sharing your political views, it's about your values. How can you do that and still feel good about it while protecting your brand and business.
Resources:
Axios article: Consumers across the globe are boycotting foreign brands
Time Magazine: We are on the Precipice of a Grievance-Based Society, January 19, 2025
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
Entrepreneurs are tired. Tired of the recycled scripts, fake "success stories," and feeling like the only way to succeed is to shout louder than everyone else.
In this episode of Katy Calls BS, I'm calling out the one size fits all marketing strategies that leave entrepreneurs burned out and doubting themselves.
I promise you aren't bad at marketing. You are drowning in an ever changing landscape of a massive online marketplace that is nearly impossible to keep up with.
Not to mention most of the tactics we see don't align with our value, our audience, or our business goals.
The right people will buy from you because they trust you not because of the latest trend. But first, let's talk about what you'll learn in this episode:
This episode is for the entrepreneurs who are tired of the BS in the online business space and feel like nobody else gets it. I promise we do!
Ready to build with integrity, sustainability, and real results? You're in the right place.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
W: https://themillersocial.com/
Your perfectionism is creeping in again.
So many entrepreneurs and business owners swear they need to "build their audience first" before they launch an offer, raise their rates, or put themselves out there on social media. I'm calling BS.
In this episode, I'm breaking down why visibility isn't the real problem, perfectionism is. When you avoid showing up online or hold back until is "perfect," you're really just protecting yourself from the fear of judgement.
Confidence comes from action, not from waiting.
Listen to hear:
If you've ever struggled with perfectionism (most entrepreneurs do) this episode will give you the insight you need to step forward into visibility without crazy overwhelming pushes. We're about building real confidence in business.
You don't need a huge audience to start making money, but you do need to start somewhere.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
Being fully booked sounds like the dream, right? But here's the reality, many entrepreneurs hit capacity with client work and still feel broke, burned out, and stuck in the cycle of trading time for money.
In this episode of Katy Calls BS, I'm breaking down the psychology behind this and why the effort income trap keeps entrepreneurs hustling harder without seeing sustainable financial growth.
We're diving into mindset shifts and income strategies that can help you break free from burnout and build a business model that works for you.
You'll hear how to:
As always, you get practical insights to implement right away. Whether you're in survival mode or ready to scale, this episode is your roadmap to building income streams that don't rely solely on your time.
Not sure where to start?
Check out Katy's FREE Digital Product Guide
OR
Book a Power Hour to map out your digital product
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
I've heard so many times. You think you need to get organized before you launch your next offer, work with that coach (or me!), or create your digital product.
Sounding the BS alarm.
In this episode, I'm calling out the lie we tell ourselves about finding clarity, organizing our ideas, and needing to get everything in order BEFORE we take action.
It's really just procrastination dressed up as productivity.
I'm diving into how to embrace a controlled messy action for all my recovering perfectionists, repurpose content you have from years in business so you can create digital products faster.
That clarity you've been looking for comes from taking action, not from organizing thoughts and ideas.
Whether you are pivoting in business, stuck in the perfectionism loop so many entrepreneurs find themselves in, or waiting for that magical "right" moment, this one is for you.
Get unstuck and start taking action. Be sure to like and follow @katycallsbs on IG and YouTube.
Need help with digital products? Reach out to Katy or check out the links below to find out the best way to work together.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
You just launched and everyone is telling you to ride the momentum. Or you are in a really good place in your business and your first thought is to capitalize on it.
But it's BS!
In this episode of Katy Calls BS, I'm talking about the pressure to keep pushing after a launch and capitalize on the momentum when things are going well. It's a fast track to burnout.
I'll show you how to design your business for sustainable momentum, not endless hustle.
We'll cover:
If you've ever felt like you "have to" keep producing after a launch just everyone says so, this is your go-to guide for what to do instead.
Listen and give yourself the breathing room you deserve!
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
W: https://themillersocial.com/
Topics: launch burnout, business strategy, entrepreneurship tips, sustainable income, digital products, online business tips
Do you ever feeling like ghosting your business because life is just too much? You are not alone.
In this episode of Katy Calls BS, I'm calling out that lie that your business has to disappear or take a backseat when you need to step back.
Whether you're in a season of back-to-school chaos, burnout, family emergencies, or just pure exhaustion, there is a better way to prep your business for the busy. I'm giving you tactical, no-fluff strategies for staying visible, connected, and in control even when you can't be.
We're talking about:
If you're navigating a season where your energy is low and your schedule is packed or you know you will in the future, this episode is for you.
Around here we believe you're business should support your life, not the other way around. Check out these resources to help you during any season.
Don't forget to subscribe, review, and tag us when you listen!
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
We're kicking of a new chapter. After celebrating 100 episodes, it's time to focus on the BS that keeps smart entrepreneurs stuck.
You know when you're drowning in 1:1 work and telling yourself "I don't have time to scale?" Or maybe you are perfectly happy where you are now but you've thought about adding something like digital products.
Let's be clear, you're not behind, you just don't have a clear strategy. The way out is not a major move either. That's what we're talking about this week.
In this episode, you'll hear:
Whether you're a coach, consultant or creative, this episode is your BS free guide to reclaiming your time, building sustainable business growth, and finally making your business work for you.
Don't forget to check out our YouTube channel too!
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
We made it to 100 episodes of Katy Calls BS! You know I had to make this one extra special.
In this episode, I'm calling out the top 5 biggest BS beliefs we've been sold in the online business world and the truths I actually learned. I'm sharing from my own experience of going through so many different eras of online messages like the "hey girl" era or when we were told we all needed a course.
We'll talk about why they didn't work AND what actually does, what's keeping smart entrepreneurs stuck, and how we can keeping moving forward with all the noise.
This episode is for every course creator, coach, and creative who is tired of being told you're just one mindset shift away from six figures when what you really need is the truth, strategy, structure, and space to build on your own terms.
PLUS, we have an extra specially surprise launching on our social media to celebrate our 100th episode! Be sure to check out @katycallsbs
This is more than a milestone for us, it's the beginning of our next chapter.
Connect with your host, Katy Miller:
Say hey on IG: @themillersocial and @katycallsbs
Work with Katy: https://themillersocial.com/
Things feel chaotic right now. In the summer, the world, it's a lot.
If you're struggling to create, launch, or even think straight in your business, you're not broken. You're human.
This episode of Katy Calls BS is for the days when creating in the chaos feels like too much. We're getting honest about what it looks like to create in the middle of uncertainty whether that's economic anxiety, mental fatigue, or our favorite friend, burnout.
It's your reminder that your next step doesn't have to be big, it needs to be a step.
You'll hear:
So if your nervous system is tired (um isn't that all of us?) know that your ideas still matter. Listen to hear more about moving forward even if it's slower than you planned.
Showing. up real and protecting your energy will win every single time. If you want to learn more about how Katy manages a sustainable business, be sure to connect on social media and join the semi-regular newsletter.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
AI is everywhere but is it helping you build a better digital product or just making you sound like everyone else in the online space?
In this episode of Katy Calls BS, I'm breaking down the real role of AI in digital product creation. And it's not going to do the heavy lifting of building your business for you. BUT it can help, if you know how to use it.
From ChatGPT to content generators, we're talking about:
Listen to learn all about the good, the bad, and the BS especially when it comes to digital products.
Episode with AI guest expert Chad Wooters
Highlights:
00:00 – Intro: What Everyone’s Getting Wrong About AI02:34 – The Good: Using AI for Efficiency + Brainstorming05:03 – The Bad: Cookie-Cutter Content & Market Overload07:57 – The BS: Misconceptions That Keep You Stuck10:17 – Using AI Well: Prompts, Voice, and Strategy13:55 – Final Thoughts on Keeping the Human in Your Work
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs
W: https://themillersocial.com/
Subscribe to Katy Calls BS on Spotify and Apple. New listener? Go binge the last few episodes on low-ticket offers, overthinking, and what your first launch actually needs. Don't forget to follow and tag us on social for behind-the-scenes breakdowns and digital product tips.
You poured your heart into your digital product and got nothing. No sales or very little so what happened?
It's not that your offer isn't good, it might not be sellable. And I'm calling BS on the idea that value alone = sales.
In this episode of Katy Calls BS, I'm breaking down the difference between something that is helpful and something that actually sells. Plus how you can take your value packed digital product and make it sellable. Because being smart AND strategic is the goal.
We're diving into:
If your digital product is sitting there gathering dust, this episode will help you fix it and finally get it into the hands of the people who need it.
Connect with your host, Katy Miller:
IG: @themillersocial and @katycallsbs