Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading multiple businesses and driving customer growth.
For the past 4 years, she’s been at the helm of @myntra
one of India’s largest fashion, beauty and lifestyle ecommerce platforms - steering it to robust growth while innovating on Gen Z fashion and redefining the possibilities in fashion shopping with quick commerce.
Her journey reflects a rare mix of entrepreneurial hustle and leadership at scale, giving her a unique vantage point on what it really takes to build fashion and lifestyle brands in India.
On this episode of Interstellar, she opens up about India’s $150B fashion opportunity, shifting consumer behaviour, and the unique complexities of building in fashion.
Reach Nandita Sinha:
LinkedIn: / nandita-sinha-3020275
Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn: / rahulchowdhri
In this episode, we cover:
(00:00): Coming Up
(01:17): Introduction
(03:27): Nandita's entrepreneurial journey
(07:02): Myntra's inflection points
(10:49): Why does a Myntra equivalent doesn't exist in the US?
(13:01): Myntra's role in a fashion brand's journey
(16:38): Need for quick commerce in fashion
(23:05): Does segmentation in quick commerce make sense?
(26:03): Wishlist behaviour
(27:55): Try and buy in quick commerce
(30:19): Building fashion for GenZ consumers
(36:49): Low MOQ for high-quality brands
(38:33): Why is Myntra FWD within Myntra app?
(40:23): Building premium fashion for 40+ customer segment
(48:38): AI in Fashion
(54:17): Lack of live commerce in India
(57:43): Advice for founders
Find us on
YouTube: https://www.youtube.com/@StellarisVenturePartners
Visit our website at www.stellarisvp.com
Why is this a Quick Commerce category and not e-commerce or offline-first?
What’s the right to exist for a vertical player - why won’t horizontal platforms win here?
Does this category demand a unique buying experience?
And finally - how do the unit economics scale to a large outcome?
In this episode of Interstellar, Rahul Chowdhri and Mayank Jain unpack India’s Vertical Quick Commerce opportunity, breaking it down across Fashion, Baby & Kids, and Beauty using this framework.
Reach Mayank Jain:
X: https://x.com/jainmayank_943
LinkedIn: https://www.linkedin.com/in/mayankjain943/
Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn: https://www.linkedin.com/in/rahulchowdhri/
In this episode, we cover:
(00:00): Coming Up
(01:21): Introduction
(02:03): Framework to evaluate Vertical Quick Commerce
(02:45): Is this a Quick Commerce category?
(03:56): Why will horizontal platforms not win?
(05:03): Will the economics work out?
(06:11): Does the category demand a unique buying experience?
(08:05): Fashion category deep dive (need for quick commerce)
(09:17): Value proposition for Fashion Quick Commerce over E-commerce
(11:02): Trade-offs between Quick Commerce & E-commerce
(14:33): At home try-and-buy experience
(16:07): How will economics work?
(19:24): Competing against Myntra
(21:27): Building a GenZ-focused fashion quick commerce
(23:40): Areas founders should focus on
(26:55): Baby & Kids category deep dive (need for quick commerce)
(30:01): Why not offline for Kids apparel?
(31:57): Competing against Firstcry
(33:23): Private label economics in apparel
(35:36): Customer spend & market expansion
(36:30): Why not horizontals for Kids consumables?
(37:53): Beauty category deep dive (need for quick commerce)
(40:59): Differentiated buying experience in beauty
(41:31): Economics in beauty category
(42:42): Frequency of buying in beauty category
(43:37): Conclusion & other promising categories
Find us on
YouTube - https://www.youtube.com/@StellarisVenturePartners
Visit our website at www.stellarisvp.com
Switching from a coveted FMCG job to an industry that was barely taking shape was one of the riskiest career moves in 2011. But Smrithi Ravichandran took a leap of faith into ecommerce when most were still figuring out what it meant.What drove her? A strong belief that technology would transform how Indian consumers shop and behave.As one of Flipkart’s earliest employees, Smrithi has lived through every phase of India’s ecommerce story, all the way from convincing customers to buy online, building trust and affordability, to now, racing ahead with quick commerce. She’s led game-changing categories like electronics, grocery, and mobiles.In this episode of Interstellar, she talks about what’s changed in the Indian consumer, how to build brands in electronics, whether vertical quick commerce can work, and Flipkart’s bet on the $50B smartphone market.Reach Smrithi Ravichandran: LinkedIn: https://www.linkedin.com/in/smrithi-ravichandran-a139289/Reach Rahul Chowdhri:X: https://x.com/rchowdhriLinkedIn: https://www.linkedin.com/in/rahulchowdhri/In this episode, we cover:(00:00): Coming Up(01:20): Introduction(02:41): FMCG to Flipkart: Why did you make this move?(05:15): Surprises in the early days at Flipkart(06:54): How consumers have evolved since Flipkart’s inception(12:16): Why lifestyle focus for smartphones?(13:41): How can brands tackle the complexity of SKUs?(14:34): Gaps to be solved in ecommerce(17:55): Voice search: has it worked?(20:28): Premiumization trend in the smartphone category(24:09): Second-hand smartphone marketplace opportunity(27:14): Service layers for added revenue(31:02): Is the electronics category profitable or a GMV driver?(35:11): Flipkart’s private label strategy in electronics(37:17): Subscription services(40:04): Opportunities for emerging brands in consumer electronics(41:24): ‘Made-in-India’ as a consumer demand(44:27): Can Indian consumer electronics brands go global?(46:24): Quick commerce for electronics(50:31): SKU planning for electronics quick commerce(52:21): What’s quick for the electronics category?(54:32): Discounting on quick commerce platformsFind us on YouTube: https://www.youtube.com/@StellarisVenturePartnersApple podcasts: https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841Visit our website at www.stellarisvp.com
With an IIT KGP degree, an MBA from Harvard, and a comfortable consulting job at BCG New York, Abhinav Sinha had every reason to stay back in the US. However, in 2014, he packed his bags and returned to India with a mission: to be part of something entrepreneurial.
He took a leap of faith and joined @-RiteshAgarwal at @OYO when it was barely a year old. In doing so, he left behind the comfort of certainty and traded predictability for possibility, betting on belief over a plan.
As one of the earliest OYOpreneurs, Abhinav helped shape OYO’s journey from an early-stage idea to a global hospitality platform.
In this episode of Interstellar, he shares hard-earned lessons from building OYO, how the company navigated challenging times, and where he sees the next big opportunities for founders in the travel space.
Reach Abhinav Sinha:
LinkedIn: https://www.linkedin.com/in/abhinav-sinha-5193b15/
Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn: https://www.linkedin.com/in/rahulchowdhri/
In this episode, we cover:
(00:00): Coming Up
(01:20): Introduction
(02:08): How Abhinav became an OYOpreneur
(04:03): OYO’s founding problem and insight
(06:05): Full-stack vs Asset-light model
(08:29): Inventory vs Minimum Guarantee model
(14:39): Insight behind OYO Townhouse
(18:06): OYO’s global expansion strategy
(23:06): Insight behind OYO Vacation Homes
(25:50): Post-COVID reset strategy
(29:09): Consumer evolution in travel
(32:49): Customer segmentation
(37:09): Vertical platforms for travel
(39:17): Zero Commission Models in travel
(41:45): End-to-end travel planning platforms
(45:29): AI’s impact on OTAs
(47:25): Opportunities for founders in the travel space
Find us on
YouTube - https://www.youtube.com/@StellarisVenturePartners
Apple podcasts - https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841
Visit our website at www.stellarisvp.com
Before the world caught on to online services, Saurabh Jain was already building them.In 2014, he launched DezignUp - a bold bet on home design services going digital. His journey took a turn when the company was acquired by Livspace. From there, there was no looking back. Saurabh went on to become the third co-founder and CEO of Livspace India, helping scale the brand to 65+ cities and redefining how India does interiors.In this episode of Interstellar, Saurabh shares the stories behind early pivots, bold decisions, and what it really takes to build a category-defining business.Reach Saurabh Jain: LinkedIn: https://www.linkedin.com/in/saurabh-jain-88237814/Reach Rahul Chowdhri:X: https://x.com/rchowdhriLinkedIn: https://www.linkedin.com/in/rahulchowdhri/In this episode, we cover:(00:00): Episode Summary(01:09): Welcome, Saurabh!(01:59): Saurabh’s journey to starting DezignUp and its acquisition(04:45): Rationale behind continuing with Livspace post-acquisition (06:14): Co-founder vs. senior leadership role(07:49): Saurabh’s role as a CEO(09:03): Inflection points in Livspace’s journey(14:41): Livspace’s “Personalisation at Scale” strategy(18:05): Impact of COVID(19:40): Scaling the organisation (22:46): Decisions on resource allocation(25:27): Tech at Livspace(27:62): Future trends in the home interiors industry(30:46): Use of GenAI(31:57): Retention vs Referral metric(33:18): Hiring senior professionals(37:15): The “Virat-Anushka” Brand campaign(39:16): Rapidfire questions(46:25): Closing notesFind us on Spotify - https://open.spotify.com/show/550RoqvavxjC2pl8Ma7LHa?si=0ebd5040b11c4ac5Apple podcasts - https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841Visit our website at www.stellarisvp.com
Zero Commission Models: Disruptive or Just a Pricing Play?
Startups like Meesho, Rapido, and Namma Yatri have disrupted their industries with zero commission models, by removing sales-based commissions while keeping costs low for customers.
But the big question remains: Are these models really unique, or are they a different way of arriving at the same business economics?
In this bonus episode of Interstellar, Rahul & Ritesh break down how Zero Commission Models work, where they thrive, and the untapped opportunities for emerging founders.
Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn: https://www.linkedin.com/in/rahulchowdhri/
Reach Ritesh Banglani:
X: https://x.com/banglani
LinkedIn: https://www.linkedin.com/in/riteshbanglani/
Find us on
YouTube - youtu.be/CmkCZvXI65c
Apple podcasts - apple.co/41HGKvU
Visit our website at www.stellarisvp.com
In this episode of Interstellar, we cover:
00:00 Trailer
00:57 What are zero commission models?
03:10 How do companies that adopt a zero commission model make money?
04:22 Does ‘zero commission’ mean zero fees?
06:24 What kind of scale is necessary to sustain a zero commission model?
07:30 Does unbundling of operations create a more scalable business?
10:18 Does this translate to unbundling-led price discrimination?
13:23 On the incentive alignment between the supplier and platform
16:01 Is there danger of concentrating demand in the hands of suppliers with the deepest pockets?
19:11 Who handles customer experience in zero commission models if so many services are unbundled?
25:05 In cases where customers can tell a good supplier from a bad one, can zero commission models work?
Today, Fastrack, Wildcraft and Licious are household names that we all recognize.Behind these iconic brands is the creative mind of Simeran Bhasin – and her story is one for the ages.After making a mark at Titan and Wildcraft, Simeran ventured into the startup world. In 2016, she launched India’s first and only young girl-focused innerwear brand. While she has made her fair share of mistakes, she has gained invaluable insights into what works – and what doesn’t.In our second episode of Interstellar, we talked to Simeran about her journey, her experiences as a founder, marketer, and business leader in a startup, and the lessons she has learned along the way.
Reach Simeran Bhasin:
X: https://x.com/simbhasin
LinkedIn: https://www.linkedin.com/in/simeran-bhasin-2082397/
Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn: https://www.linkedin.com/in/rahulchowdhri/
In this episode, we cover:
(00:00) Episode Summary
(00:50) Welcome, Simeran!
(01:39) Simeran's leap into entrepreneurship
(03:24) The inspiration behind Brag
(05:00) Simeran's offline-first bet for D2C brands
(07:50) Simeran's advice to someone switching from a corporate career to starting up
(10:26) On the willingness to "unlearn"
(11:44) From Fractional CMO to Head of Business at Licious
(15:08) Why Licious?
(16:35) On Licious' alternative protein brand 'Uncrave'
(20:16) How did alternative protein & mock meat appeal to a meat-lover?
(22:09) Why "Uncrave" and not "Licious Green"?
(23:25) The story behind the iconic Fastrack advertisement
(27:37) How has the role of a CMO evolved?
(31:17) Advice to founders shifting from performance marketing to brand marketing
(32:39) Simeran on whether founders today care about brand marketing
(33:33) Org-building in a corporate set-up v/s startups
(36:03) What to expect when you're going to join a startup
(39:00) Rapidfire questions
(43:42) Closing comments
Find us on
Apple podcasts - apple.co/41HGKvU
YouTube - bit.ly/3DkQrbT
Visit our website at www.stellarisvp.com
In the first episode of Interstellar, we sit down with Kirti Varun, former CPO of Meesho, who has worked across Amazon, Flipkart and Meesho, witnessing firsthand how Indian e-commerce has evolved.
Here's what we unpack:
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Reach Kirti Varun: X: https://x.com/kirti_varun_a LinkedIn: https://www.linkedin.com/in/kirtivarun/
Reach Rahul Chowdhri: X: https://x.com/rchowdhri LinkedIn: https://www.linkedin.com/in/rahulchowdhri/
In this episode, we cover:
(00:00) Episode Summary (01:05) Welcome, Kirti Varun! (02:05) Meesho’s pivot from a reselling platform to Bharat's B2C platform (07:15) Tipping point for the pivot (08:28) Creating a shopping app for the Bharat consumer (10:35) Journey from growth-at-all-costs to profitability (12:21) Decision of right-sizing of the company (14:24) Meesho’s zero-commission revenue model (17:14) Characteristics for zero-commission model (18:46) Amazon, Flipkart & Meesho's right to exist (21:32) Quick Commerce for fashion, good idea? (24:31) Flipkart’s battle with Amazon (27:45) Differences in org culture and structure: Amazon, Flipkart & Meesho (30:33) Kirti’s transition from consulting to product manager in e-commerce (36:03) Advice to executives from large company joining startups (40:15) Product Management: consumer insight vs. instinct (43:40) Meesho’s learnings from the live-commerce experiment (45:46) Rapid Fire (52:03) Final thoughts Referenced:
Meesho fastest growing e-comm player; GMV tops $5Bn: Report - https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/meesho-fastest-growing-e-comm-player-gmv-tops-5-bn-report/107153844
Flipkart Plus launches: Similar to Amazon Prime , but without subscription fees - https://www.firstpost.com/tech/news-analysis/flipkart-plus-launched-similar-to-amazon-prime-but-without-subscription-fees-4979151.html Recommended Books:
Zero to One: https://www.meesho.com/zero-to-one-by-peter-thill-with-blake-masters/p/2xnk1i?srsltid=AfmBOoopGQLn_CecGuMvXF2n-oboGq7ZrJD_tZjmiE3Uf7ZbJmbBzX4v
Siddhartha by Herman Hesse: https://www.meesho.com/siddhartha-by-hermann-hesse/p/6bohlk?srsltid=AfmBOooaNop8yo79eA5kXG6h82EuNE-zWYj56rCJN_5FtBvjaSnf12Xy
Interstellar takes you behind the scenes with the stellar founders, business builders, and next-gen leaders driving India’s startup ecosystem. Hosted by the Stellaris team, our conversations explore the bold strategies, resilience-building setbacks, and transformative scale that define some of India’s most remarkable businesses. Whether you’re a builder, dreamer, or simply curious, join us as we uncover the insights fueling these journeys.