Enamoured by Bangalore’s startup ecosystem, Nandita Sinha launched her own e-commerce venture in 2012. The learnings from that journey took her to Flipkart, where she rose through the ranks, leading multiple businesses and driving customer growth.
For the past 4 years, she’s been at the helm of @myntra
one of India’s largest fashion, beauty and lifestyle ecommerce platforms - steering it to robust growth while innovating on Gen Z fashion and redefining the possibilities in fashion shopping with quick commerce.
Her journey reflects a rare mix of entrepreneurial hustle and leadership at scale, giving her a unique vantage point on what it really takes to build fashion and lifestyle brands in India.
On this episode of Interstellar, she opens up about India’s $150B fashion opportunity, shifting consumer behaviour, and the unique complexities of building in fashion.
Reach Nandita Sinha:
LinkedIn: / nandita-sinha-3020275
Reach Rahul Chowdhri:
X: https://x.com/rchowdhri
LinkedIn: / rahulchowdhri
In this episode, we cover:
(00:00): Coming Up
(01:17): Introduction
(03:27): Nandita's entrepreneurial journey
(07:02): Myntra's inflection points
(10:49): Why does a Myntra equivalent doesn't exist in the US?
(13:01): Myntra's role in a fashion brand's journey
(16:38): Need for quick commerce in fashion
(23:05): Does segmentation in quick commerce make sense?
(26:03): Wishlist behaviour
(27:55): Try and buy in quick commerce
(30:19): Building fashion for GenZ consumers
(36:49): Low MOQ for high-quality brands
(38:33): Why is Myntra FWD within Myntra app?
(40:23): Building premium fashion for 40+ customer segment
(48:38): AI in Fashion
(54:17): Lack of live commerce in India
(57:43): Advice for founders
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