Before the world caught on to online services, Saurabh Jain was already building them.In 2014, he launched DezignUp - a bold bet on home design services going digital. His journey took a turn when the company was acquired by Livspace. From there, there was no looking back. Saurabh went on to become the third co-founder and CEO of Livspace India, helping scale the brand to 65+ cities and redefining how India does interiors.In this episode of Interstellar, Saurabh shares the stories behind early pivots, bold decisions, and what it really takes to build a category-defining business.Reach Saurabh Jain: LinkedIn: https://www.linkedin.com/in/saurabh-jain-88237814/Reach Rahul Chowdhri:X: https://x.com/rchowdhriLinkedIn: https://www.linkedin.com/in/rahulchowdhri/In this episode, we cover:(00:00): Episode Summary(01:09): Welcome, Saurabh!(01:59): Saurabh’s journey to starting DezignUp and its acquisition(04:45): Rationale behind continuing with Livspace post-acquisition (06:14): Co-founder vs. senior leadership role(07:49): Saurabh’s role as a CEO(09:03): Inflection points in Livspace’s journey(14:41): Livspace’s “Personalisation at Scale” strategy(18:05): Impact of COVID(19:40): Scaling the organisation (22:46): Decisions on resource allocation(25:27): Tech at Livspace(27:62): Future trends in the home interiors industry(30:46): Use of GenAI(31:57): Retention vs Referral metric(33:18): Hiring senior professionals(37:15): The “Virat-Anushka” Brand campaign(39:16): Rapidfire questions(46:25): Closing notesFind us on Spotify - https://open.spotify.com/show/550RoqvavxjC2pl8Ma7LHa?si=0ebd5040b11c4ac5Apple podcasts - https://podcasts.apple.com/us/podcast/interstellar-by-stellaris/id1794113841Visit our website at www.stellarisvp.com