INSIDE CRM

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/c8/15/b6/c815b62e-54cb-5530-915d-b212bee97940/mza_12820930071357205022.jpg/600x600bb.jpg

INSIDE CRM

Jessica Jantzen

11 episodes

3 weeks ago

Send us a text Meet Ernest Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth. In this episode, you’ll learn how to: Think of CRM as a self-sustaining growth engineUse race car metaphors to make strategy stick with stakeholdersBalance data-driven decisions with marketing intuitionChoose MarT...

All content for INSIDE CRM is the property of Jessica Jantzen and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

Episodes (11/11)

INSIDE CRM

#11 Ernest Ang | Why comparing CRM to a race car improves your strategy

4 months ago

24 minutes

INSIDE CRM

#10 Antonio Hersonski | Why print marketing and how to make it ROI-positive

Send us a text Antonio Hersonski isn’t your average CRM guy. He’s been at the heart of CRM for eight years, shaping loyalty at brands like GetYourGuide and now leading the charge at Kartenmacherei — the market leader for personalized print products. In this conversation, you'll hear how Antonio broke free from the noisy digital ad world...and why sending a real, physical letter might be your next CRM superpower. You’ll learn: Why print isn’t dead — it’s just been misused.How to build print in...

6 months ago

25 minutes

INSIDE CRM

#9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it?

Send us a text INSIDE CRM with Tom Burrell: Why do CRM managers feel undervalued? How can it be solved? In this insightful episode of the Inside CRM Podcast and the Customer Retention Show, Jessica and Tom discuss the often overlooked value and challenges faced by CRM managers. They explore why CRM teams feel undervalued, referencing research showing 75% of UK CRM teams feel underappreciated, creating a negative cycle affecting both morale and business performance. The conversation covers ca...

7 months ago

41 minutes

INSIDE CRM

#8 Milica Markovic | How a single Google Sheet can fuel your whole CRM automation

Send us a text INSIDE CRM with Milica Markovic: Mastering Marketing Automation Through Simplification Step into the world of innovative CRM solutions as Milica Markovic, a CRM expert at kfzteile24, shares her approach to managing customer engagement across a 5-million-product automotive parts marketplace. Drawing from her experience at Smava and her current role, Milica demonstrates how to transform complex marketing automation into streamlined, efficient processes. Her team shifted from 80...

9 months ago

21 minutes

INSIDE CRM

#7 Moritz Köllinger | Revenue-First Marketing | CRM Implementation Strategy | Startup Efficiency Framework

Send us a textINSIDE CRM with Moritz KöllingerJoin us for an insightful conversation with Moritz, a seasoned marketing executive and self-described "marketing firefighter," who brings 12 years of marketing expertise to discuss the critical role of CRM in driving revenue. Currently serving as VP Marketing at Timeless*, Moritz challenges conventional startup thinking by prioritising revenue-generating CRM initiatives over traditional paid media campaigns, sharing practical examples of how focus...

9 months ago

19 minutes

INSIDE CRM

#6 Dr. Markus Wübben | CRM Democratization | Customer Lifetime Value Mastery | AI Integration Challenges

Send us a textReady to revolutionize your understanding of Customer Relationship Management? Join us as we welcome Markus, a true pioneer in the CRM realm with nearly two decades of expertise. He shares his transformative journey from orchestrating loyalty programs to crafting a state-of-the-art customer data platform. Discover why CRM was once underestimated in newer businesses, and how Markus endeavors to democratize CRM tools, making them robust yet accessible for marketers everywhere.Lear...

10 months ago

29 minutes

INSIDE CRM

#5 Timothy Lange | Numa's Innovative Travel Model | CRM & Loyalty Strategies | Customer Engagement

Send us a textDiscover how the travel industry is being reshaped by the innovative business model of numa, as we chat with CRM expert Tim, who brings his 15 years of expertise to the table. If you've ever wondered how to blend the comfort of traditional hotels with the flexibility of Airbnb, numa's concept of "serviced apart hotels" might just be the answer. This episode highlights the streamlined travel experiences offered by numa, like contactless check-ins and the removal of superfluous am...

11 months ago

14 minutes

INSIDE CRM

#4 Krzysztof Szymanski | CRM Tools | Customisation Strategies | People Process Platform

Send us a textINSIDE CRM with Krzysztof Szymanski In this episode, host Jessica Jantzen engages in a conversation with Krzysztof Szymanski, a seasoned CRM expert. Krzysztof shares his journey from advising multiple companies in CRM strategies to leading a team at GetYourGuide during the pandemic. He discusses the importance of understanding company-specific needs, leveraging team skills, and cautious tool transitions. The episode also delves into the advantages of the CRM tool, Braze, an...

1 year ago

14 minutes

INSIDE CRM

#3 Alexander Seiler | Ideal Organisation | Berlin Bubble | Tooling

Send us a textINSIDE CRM with Alexander Seiler In this episode, host Jessica Jantzen dives into CRM strategies and insights with Alex, the Co-Founder and VP Strategy Consulting of Sparkplant.io. They discuss the evolution of CRM roles, the importance of integrating different teams, and the challenges of keeping up with the fast-paced development of CRM tools. Alex shares his experiences transitioning from a corporate telco background to leading CRM in various startups and established com...

1 year ago

18 minutes

INSIDE CRM

#2 Elsa Dez | CRM Evolution | Cross-Functional Team Synergy | Customer-Centric Strategies

Send us a textINSIDE CRM with Elsa Dez In this episode, Elsa shares her journey and extensive experience in Customer Relationship Management (CRM). She speaks about her role at Kleinanzeigen, a classifieds platform, where CRM is evolving from marketing to product. Elsa discusses how CRM supports various aspects of Kleinanzeigen's business, including B2C, C2C, and B2B sectors, and the importance of aligning CRM with other business functions for greater efficiency and impact. Key highlights inc...

1 year ago

15 minutes

INSIDE CRM

#1 Susanna Dunham I value of experimentation I team structure I communication

Send us a textINSIDE CRM with Susanna Dunham In this episode of the INSIDE CRM Podcast, your host Jessica Jantzen sits down with Susanna Dunham, a seasoned CRM expert with 13 years of experience and currently a leader of the Customer Value Management and Success Enablement Team at GoStudent, an ed-tech start-up. Tune in as they discuss Susanna's dynamic career journey which spans from HelloFresh to Estée Lauder, unraveling the crucial role CRM plays across varied companies and industries. Exp...

1 year ago

25 minutes