Send us a text Meet Ernest Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth. In this episode, you’ll learn how to: Think of CRM as a self-sustaining growth engineUse race car metaphors to make strategy stick with stakeholdersBalance data-driven decisions with marketing intuitionChoose MarT...
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Send us a text Meet Ernest Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth. In this episode, you’ll learn how to: Think of CRM as a self-sustaining growth engineUse race car metaphors to make strategy stick with stakeholdersBalance data-driven decisions with marketing intuitionChoose MarT...
#9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it?
INSIDE CRM
41 minutes
7 months ago
#9 Tom Burrell I Why do CRM managers feel undervalued and how to fix it?
Send us a text INSIDE CRM with Tom Burrell: Why do CRM managers feel undervalued? How can it be solved? In this insightful episode of the Inside CRM Podcast and the Customer Retention Show, Jessica and Tom discuss the often overlooked value and challenges faced by CRM managers. They explore why CRM teams feel undervalued, referencing research showing 75% of UK CRM teams feel underappreciated, creating a negative cycle affecting both morale and business performance. The conversation covers ca...
INSIDE CRM
Send us a text Meet Ernest Currently leading CRM and Organic Social at Travel Circus in Berlin, Ernest has worked across Singapore, Sweden, and Germany. With a decade in marketing and a mind wired for frameworks, he’s obsessed with turning customer engagement into measurable growth. In this episode, you’ll learn how to: Think of CRM as a self-sustaining growth engineUse race car metaphors to make strategy stick with stakeholdersBalance data-driven decisions with marketing intuitionChoose MarT...
