This episode builds on the newsletter I sent out last week and a lot of conversations I’ve been having with other small business owners. If your revenue is down this year, you're not alone. I talk about practical, accessible steps you can take when business slows. What I cover The normal ups and downs of running a small business. Growth every year is not the realistic baseline. Don’t assume a down year means you’re doomed. You need a different strategy, not resignation. Start with the basics: get a clear marketing plan, show up consistently, and take excellent care of the clients you already have. If you’ve fallen off your marketing routine, restart the simple things you know how to do. If your current plan is not working, get curious rather than hard on yourself. You probably need new skills or support. Use resources you already own first: courses, books, freebies you purchased but never used. Try one and follow it through. Ask your community what has helped them. There are many free or low-cost tools and approaches that move the needle. Foundations first: just like health care, make sure the basics are in place before getting fancy. For marketing that means steady ways to meet people, stay in touch, invite them to work with you, and deliver a great client experience. Be willing to try things. Some will work, some will not. Learn and iterate. If needed, take practical measures like getting other income temporarily. That is okay. Resources mentioned My practitioner newsletter: https://www.camillefreeman.com/newsletter  My book on newsletters: Write Better Newsletters Want help? If you have a specific situation you want me to talk through, send a short summary and I may address it in a future episode. Thanks for listening. Take care and talk soon.

Herbalist and nutritionist Camille Freeman explains why the term "hormone replacement therapy (HRT)" can mislead patients by implying menopause is a problem to be fixed, and why many practitioners are switching to "menopausal hormone therapy (MHT)."She urges clinicians to be mindful of their language, clarifies what MHT better reflects about hormonal changes during perimenopause and menopause, and invites listeners to adopt more accurate, non-pathologizing terminology.

In this episode, I chat with Liane about her journey into fertility herbalism and her upcoming book, The Herbal Fertility Handbook, which launches on September 23, 2025 (and is available for pre-order now!). What’s inside: Liane shares how her own fertility challenges led her down a path of self-directed study, including a year-long internship with a naturopathic doctor. We talk about the holistic approach she takes in her work—combining herbs, nutrition, supplements, lifestyle changes, and attention to both menstrual and sperm health. Liane describes the writing process for her new book, including how she used a content map to stay focused and organized. She also explains why pre-orders are so important for first-time authors. If you’re interested in herbal fertility support, either personally or professionally, you’ll want to check out this accessible, research-informed guide. Links: Liane’s website: https://lianemoccia.com/  Follow Liane on Instagram or LinkedIn Pre-order The Herbal Fertility Handbook from your favorite bookseller (here's the Bookshop.org link) The Practitioner Fertility Training offered by Camille and Liane last year (you can still sign up for the DIY version!) Our upcoming Pregnancy Practitioner Training, which starts this fall.  If you’re curious about supporting fertility naturally or want to help others on this path, you’ll find lots of practical wisdom in this episode.

Your "About Me" page is one of the most visited pages on your website. When was the last time you looked at it?  In this episode, Camille discusses the different functions and "About Me" page can serve and reflects on the different ways we come to know each other. Your "About Me" page can be a place to list facts: degrees, certifications, etc. It can also be a place to share your perspective, to show people who you are on a deeper level.  If you're ready to give your "About Me" page an update or simply want to engage in reflective thinking, join Camille's upcoming workshop on updating your "About Me" page. Tune in for insights that spark creativity and connection in the digital space. Resources Register for the "About Me" page workshop Firefly Creative Writing  

In this episode, Camille discusses the pros and cons of hiring a virtual assistant. This episode provides thoughts on how having an assistant may support solo practitioners reallocate time to seeing clients, content creation, or better work-life balance.  Camille discusses common misconceptions about virtual assistants, shares her personal journey in integrating virtual help into her practice, and offers practical tips on assessing readiness for hiring a virtual assistant. Discover how even small task delegations can significantly boost productivity and well-being.  Learn more about the upcoming mini-course on getting started with a virtual assistant, or take this short quiz to find out if you're ready to hire an assistant. 

Get a behind the scenes peek as Camille reflects on the 'Take Your Tonic' program run through Bloom & Grow this spring. In this episode, she provides a transparent debrief of her pilot project that aimed to support participants amidst challenging times. Discover the motivations behind launching this free program, its key objectives, and the feedback received after the program ended. Camille shares the challenges faced by participants and the things she'll do differently when running the program again in the fall. She reflects on the importance of simplicity and the difficulties inherent in maintaining long-term self-care practices. This episode underscores the value of consistency in holistic practices and offers a glimpse into potential future enhancements for the program, including the possibility of introducing a modest fee to encourage active participation.

In this episode, Camille engages in a thought-provoking conversation with Dr. Kevin Spelman, a highly experienced Ayurvedic practitioner, researcher, and phytotherapist with decades of experience in clinical trials and education. Dr. Spelman shares his insights on the significance of personalized medicine, emphasizing the need for a deeper understanding of patients beyond "cookie-cutter" herbal solutions. Together, they explore the challenges of clinical education and the importance of critical thinking in integrative practices. Their discussion also delves into philosophical perspectives and the role of herbal energetics in forming a comprehensive approach to patient care. This episode invites listeners to rethink traditional educational models and encourages embracing a more holistic and individualized approach in clinical herbalism. Join them as they navigate the evolving landscape of herbal medicine education, offering food for thought for clinicians and educators. Dr. Spelman taught a class on medicinal mushrooms as part of the 2025 Immune Deep Dive. Books Recommended by Dr. Spelman Philosophy Tao Te Ching by Lao Tzu Meditations by Marcus Aurelius The Tree of Knowledge Maturana and Varela Learned Optimism Martin Seligman Food of the Gods Terrance McKenna Wisdom: From Philosophy to Neuroscience By Stephen Hall The Systems View of Life By Capra & Luisi Medical History Doctors By Sherwin Nuland The Mysteries Within By Sherwin Nuland Epidemics and History By Sheldon Watts The Origins of Human Diet & Medicine By Timothy Johns The Magical Staff By Matthew Wood Why Some Like It Hot By Gary Nabhan Edible Medicines By Nina Etkin Biochemical Individuality By Roger Williams Learn more about Dr. Kevin Spelman at www.phytochemks.com   

Are you someone who works in a healing or clinical field and struggles to explain what you do? You’re not alone. In this episode, we’ll tackle the common challenge of describing your professional role in a way that feels clear and authentic - especially in social settings. I’ll share insights from a recent workshop and share a few reflections on how teaching in real time can spark new ideas, deepen understanding, and lead to meaningful connections. If you missed the workshop on how to describe what you do, you can still access the recording ($25). If you have a question for a future episode, please submit it here: https://www.intheclinic.com   

In this episode, I’m answering a question from an upcoming Q&A session: What does my morning routine look like? I give a few details about how I start my day, including the balance between finding time alone and juggling homeschooling, caregiving, and household responsibilities. I find that many morning routines I hear or read about are unrealistic for my particular situation.  You'll hear about the differences between what I'd like to do and what actually happens most mornings. I also share more about how I've adapted the one the one thing I do pretty much every morning - a daily walk with my dog - into a tiny morning routine of sorts.  If you’ve struggled to create a morning routine that feels realistic and meaningful, I hope this episode gives you ideas for starting your day in a way that works for you or at least takes away some of the pressure to have an elaborate/extended morning routine.  Got a question you’d like me to answer in a future episode? Submit it at www.intheclinic.com - I'd love to hear from you. 

Is pursuing an advanced degree like a doctorate necessary? In this episode, we'll explore the various factors that come into play when deciding whether to pursue additional education, including financial considerations, personal goals, and the true impact of additional credentials on clinical practice. I share my personal experiences with advanced degrees and a few tips from my many years of experience as a professor in a graduate program. In short: consider your motivations for seeking further education, think about potential financial implications, and question whether additional credentials will actually enhance your practice.  Do you have a question you'd like me to address in a future episode. I'd love to hear from you: https://www.intheclinic.com 

It can feel inappropriate or uncomfortable to promote yourself when things are falling apart around you. It's tempting to think that your work doesn't matter much in the big scheme of things. In the episode, we'll talk about how it matters to show up for your community when things are hard. Our work matters, and by helping people feel better individually, we are increasing capacity to make changes in the world that are so desperately needed.  I'd love to hear your thoughts on this one 💚 Camille Upcoming at Bloom & Grow:  Workshop on how to describe what you do (March 6th from 12-1 pm ET; free or $25) Spring Dreaming & Planning for Practitioners (March 13 from 12-12:30 pm ET; free) Seasonal Allergies: Immune Deep Dive (March 10 from 5-6:30 pm ET)  Herbal Observation Group: March 25 & 27th at 12 pm ET

In this episode, Camille sits down with herbalists Ember Peters and Oren Hercz from Nova Scotia, exploring their innovative intermediate herbal program offered through the Maritime School of Holistic Herbalism. Ember and Oren share more about their collaboration, lessons learned from marketing their program, thoughts on accessibility and pricing, and more. If you've ever thought about collaborating with another practitioner or about running your own educational program, you'll find value in exploring the dynamics of working with others, marketing a program, and reaching your ideal students. For more about Ember and Oren, including their professional backgrounds, be sure to visit the In the Clinic website. 

In this episode, Camille discusses how to handle negative feedback from newsletter subscribers and emphasizes the importance of remaining authentic. Drawing from her personal experiences, Camille offers practical advice for responding (or not responding) to unpleasant messages and highlights why it's crucial not to let such interactions deter you from being yourself. Additionally, Camille introduces her upcoming book, "Write Better Newsletters," available for pre-order, to help practitioners enhance their newsletter writing skills. Please send in your questions for upcoming episodes: https://www.intheclinic.com 

In response to a listener question, Camille shares her thoughts on insurance options for clinical herbalists. Submit your own questions: https://www.intheclinic.com 

In this episode, I reflect on running Monday Mentoring, my community of practice membership program for practitioners, as we start our fifth year. I share how it began, how it's evolved, and a few key things I've learned along the way. This episode goes into some of the things that worried or scared me as I started/grew the program, where we are now, and how I think about pricing. If you'd like to learn more about the Pay from the Heart pricing model we use, check out episode 53.  I hope this episode will be helpful to you if you're thinking about offering a membership program or if you're simply interested in a bit of "behind the scenes" info about how Monday Mentoring works.  If you have specific questions that aren't answered her, I'd love to answer them. Please share your question on intheclinic.com  I'd like to end by offering my deep gratitude to everyone who's been a part of Monday Mentoring over the years, including those who have joined the community, our amazing facilitators, the virtual assistants who help me keep the wheels on, people who have helped spread the word, and mentors and friends who have helped me to grow and improve the program. Y'all are the best, and I can't wait to see how things continue to evolve in the years to come 💚

Welcome to this episode of "In the Clinic with Camille," hosted by Camille Freeman, a clinical herbalist and nutritionist. In today's episode, Camille suggests creating a a self-care plan to navigate the stressful months leading up to the US election in early November. Camille discusses the importance of staying informed without getting overwhelmed, drawing inspiration from a class by Beth Pickens. She emphasizes the need for boundaries around media consumption and shares her personal strategies for maintaining mental, physical, and emotional health during this period. Join Camille as she encourages practitioners to develop a care plan that allows them to show up for themselves and their communities during this crucial time. Tune in for a friendly nudge to stay balanced, informed, and proactive in the lead-up to the election. Resources Learn more about Beth Pickens (the program I'm in is called Homework Club) Morning Coffee Sessions with Firefly Creative Writing Register to vote or check your registration status 

Welcome to another episode of "In the Clinic with Camille," where Camille Freeman, a clinical herbalist and nutritionist, shares valuable tips for practitioners. This episode dives into the concept of urgency in sales and marketing, a common tactic recommended by many experts. Camille discusses the pros and cons of creating a sense of urgency, emphasizing the importance of authenticity. While genuine deadlines can help clients make decisions, artificial urgency can misalign with your values and client interests. Camille offers practical strategies for maintaining visibility and fostering trust without resorting to false urgency. For a deeper dive into ethical marketing, join us on August 12 from 5-6:30 pm ET for a class on marketing with the nervous system in mind. The class is free if you share it with a friend or on social media, or $25 otherwise. A replay will be available if you miss the live class. 

Welcome to In the Clinic with Camille, hosted by Camille Freeman, an experienced herbalist and nutritionist. In this episode, Camille responds to a question from Olivia, who is considering revamping her online program at the Collective Wonder Herb School. Camille shares her extensive experience with various e-learning platforms, ultimately explaining why she chose Zenler for her programs and memberships. She highlights key features such as built-in Zoom integration, assignment tracking, and video hosting, which have made Zenler a suitable choice for her needs. While discussing the pros and cons of Zenler, Camille provides valuable insights for practitioners looking to choose the right platform for their online courses. She also offers a referral link for those interested in trying Zenler. Whether you're an educator or a practitioner, this episode is packed with practical advice on navigating the complex world of e-learning platforms.

In this episode, Camille addresses a common concern from Julie about newsletter engagement. Camille shares practical advice on how to gauge and enhance reader interaction with your newsletters, especially when you're just starting out. Discover tips on interpreting open and click rates, soliciting feedback from your audience, and leveraging your intuition to craft compelling content. Camille also discusses the importance of perseverance and continuous improvement in your newsletter writing journey. For those looking to deepen their newsletter skills, Camille introduces her paid newsletter, "Write Better Letters," which includes co-writing sessions and peer feedback opportunities. Tune in for valuable insights and actionable strategies to make your newsletters more engaging and effective.  You might also wish to check out Episode 44: The Creepiness Factor when you Send Email Newsletters. To leave your own question: https://www.intheclinic.com 

Welcome to the latest episode of "In the Clinic with Camille," where herbalist and nutritionist Camille Freeman dives into a pertinent question from listener Oren about managing multiple business ventures. Camille explores the complexities of deciding when to keep different facets of your work under one umbrella and when to separate them into distinct entities. Camille addresses both the business and community-facing aspects of this dilemma, offering thoughts on how to protect your personal finances, manage business risk, and present your work cohesively to your community. Whether you're juggling teaching, clinical practice, or other projects, this episode provides valuable guidance to help you streamline your business operations. Don't miss Camille's tips on maintaining simplicity and avoiding unnecessary complexity in your business structure. Submit your own questions for future episodes at https://www.intheclinic.com  P.S. This episode does not address the question of whether you need a business entity at all when starting your practice. That's an entirely separate question, and one that's addressed in the Roots course 💚