Tina Mansukhani Garg sits down with Nikhil Ranjan, the visionary Founder & Managing Director of William Penn, to explore how a love for pens became a luxury brand loved by writers, collectors, and gift-seekers across India.

Nikhil shares how:

•⁠ ⁠He left a corporate career to start William Penn in 2002, pioneering India’s premium stationery retail space.

•⁠ ⁠He built trust with global heritage brands and eventually acquired Sheaffer, a legendary American pen company.

•⁠ ⁠William Penn evolved from selling pens to curating a world of craftsmanship and meaningful gifting.

•⁠ ⁠Heritage and innovation can coexist when purpose, quality, and passion drive every product.

Tune in to learn how William Penn is keeping the art of writing alive in a digital age and how brand love is built one elegant detail at a time.

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In this episode of Iconic Brand Stories with Tina Mansukhani Garg, we speak with Shalini Rao from Bangalore International Airport (BIAL) to uncover how a modern airport designs service, brand experience, and operations for over 120,000 visitors a day. From passenger flow and retail strategy to sustainability and crisis management, Shalini walks us through the smart systems and human decisions that turn a transit hub into a beloved city asset.

Tina and Shalini discuss:

•⁠ ⁠How the airport measures and designs for passenger experience.

•⁠ ⁠Operational practices that keep large crowds moving smoothly.

•⁠ ⁠The role of retail, F&B, and brand partnerships in building revenue and happiness.

•⁠ ⁠Sustainability and future-facing tech at airports.

•⁠ ⁠Lessons for founders and brand leaders on designing for scale.

Watch to learn: direct operational insights, brand & customer experience tactics you can apply to retail, hospitality, and large-scale service businesses - plus surprising stories from behind the scenes at one of India’s busiest airports.

Today, I sit down with Sanjay Singal, the dynamic CEO of Wagh Bakri Tea Group, to uncover the steamy tale of one of India's most beloved brews. From its humble roots in South Africa, to a fateful return to India inspired by a personal endorsement from Mahatma Gandhi himself. Singal reveals how this letter of recommendation sparked the birth of Gujarat Tea Depot, evolving into the Wagh Bakri powerhouse we know today. Today we talk about the brand's explosive growth in a cutthroat market, where Wagh Bakri commands a dominant 50% share in Gujarat and around 10% nationally, making it India's third-largest packaged tea player, outpacing rivals through smart blending tailored to local tastes and relentless innovation. Singal shares how they brew and sell crores of cups daily, powering a staggering 50 million kg annual distribution that fuels households across 24 states and exports to over 60 countries. The conversation spotlights the brand's diverse variants from classic CTC and dust teas to spiced masala, green, organic, and Darjeeling blends alongside fresh innovations like convenient instant tea mixes and trendy bubble tea options. He teases upcoming launches, including the super-premium Wagh Bakri Royale, you'll have to tune in for the full reveal! For the younger crowd, Wagh Bakri has launched chic tea lounges, wholly owned in cities like Ahmedabad, Mumbai, Delhi, and Pune, offering 45+ global blends, flavoured teas, iced delights, and snacks in a vibe perfect for chilling with board games or business chats. Even today, their legacy lives on in traditional tea shops dishing out loose teas and unique concoctions, bridging old-world charm with modern appeal. Don't miss the story behind their logo: a tiger (symbolizing the elite) and goat (the everyday folk) sharing a cup, a bold nod to Gandhi's vision of equality that turned heads and built unbreakable loyalty. This episode isn't just a chat, it's a flavorful journey through heritage, hustle, and the perfect cup that unites us all.Subscribe to the channel for more such content.

Today, I am sitting down with Lavanya Nalli, Vice Chairman of Nalli Sarees, a 96-year-old legacy brand renowned for its timeless elegance and a staggering ₹800 crore business. Nalli, a name synonymous with quality that famously never goes on sale, has woven its way into the fabric of Indian culture. Lavanya shares the inspiring journey of the brand, from its humble beginnings to becoming a household name. She opens up about her personal story, detailing her childhood, her professional stint with brands like Myntra, and her return to steer the family legacy forward as Vice Chairman. Lavanya also reflects on her grandfather’s remarkable contributions, honored by the President of India with prestigious awards like the Padma Bhushan.

Delving into Nalli’s unique approach, she discusses the marketing strategies that resonate with their ethos, the diverse sub-brands under the Nalli umbrella, and her vision for carrying the iconic brand into the future. Tune in for a conversation celebrating tradition, innovation, and enduring legacy.Like, Share and Subscribe for more such videos.

Today, I sit down with Gunjan, Marketing Head of Narayana One Health, to explore how Narayana One Health is revolutionising India's medical landscape. Gunjan shares insights into their innovative offerings, including Narayana One Health Clinics, Narayana Pharmacies, and their user-friendly app, designed to make healthcare accessible, seamless, and personalised. She talks about the transformative Aditi and Arya insurance policies, which offer comprehensive coverage; Aditi providing up to ₹1 crore for surgeries and ₹5 lakh for medical management at an affordable ₹10,000 annual premium, and Arya offering flexible coverage options with no waiting period. These initiatives aim to bridge the healthcare gap for millions, making quality care affordable for all.A standout highlight is Narayana One Health’s creative hyperlocal approach, exemplified by their campaign featuring an auto-rickshaw driver who teaches Kannada while spreading awareness about their insurance policies, cleverly emphasising that coverage costs "just as much as a cup of tea per day." This relatable, hands-on strategy underscores their commitment to connecting with communities on a personal level. Gunjan also reflects on the visionary legacy of Dr. Devi Shetty, the founder of Narayana Health, a renowned cardiac surgeon whose mission to provide affordable, high-quality healthcare has shaped the organization’s ethos since its inception in 2000. From performing Asia’s first artificial heart implant to building a network of 21 hospitals, 5 heart centers, and 19 primary care facilities, Dr. Shetty’s path-breaking work continues to drive Narayana One Health’s innovative, patient-centric model. Their hyperlocal, empathetic approach ensures healthcare feels like a partnership, blending cutting-edge technology, such as AI and robotics, with compassionate care to redefine the future of healthcare in India.Tune in to discover how Narayana One Health is making healthcare work like magic, empowering communities with trust, accessibility, and innovation. #narayanaonehealth #healthcareforall #iconicbrandstories

Join us on this episode of Iconic Brand Stories as Tina Garg sits down with Ajith Karimpana, the visionary CEO and Founder of Furlenco, India’s pioneering furniture rental platform that began its journey a decade ago. In this insightful conversation, Ajith shares the remarkable story of how Furlenco transformed the way India embraces convenience, making renting furniture a household norm. From navigating the ups and downs of entrepreneurship to achieving profitability, Ajith reveals the secrets behind Furlenco’s success and its innovative business model that’s designed to win. Discover how Furlenco became a household name by offering stylish, affordable, and hassle-free furniture solutions for urban India. Ajith, a warm and forthcoming leader, dives deep into his marketing strategies, including standout campaigns like the Royal Challengers Bangalore (RCB) partnership and influencer collaborations that have shaped the brand’s journey. Packed with valuable insights, Ajith’s story is a masterclass in resilience, innovation, and knowing your game inside out. Whether you’re an entrepreneur, a marketer, or simply curious about how iconic brands are built, this episode is a must-watch! Key Highlights:Furlenco’s journey from inception to profitabilityHow Ajith Karimpana made renting furniture a mainstream choiceMarketing secrets behind Furlenco’s success, including RCB and influencer campaignsInsights into building a sustainable, customer-centric brandDon’t miss this episode! Subscribe to Iconic Brand Stories for more inspiring stories of trailblazing leaders and brands. Like, comment, and share to spread the word!

Join us as we look into the sweet success of Anand Sweets with Ankush Dadu, Director of Marketing and Growth. From a humble Bengaluru shop in 1988 to a 500-crore empire, Ankush shares how the brand revolutionised Indian mithai with innovation, tradition, and a digital-first approach. Discover the strategies behind their 10x growth, from crafting luxe sweets to dominating online markets, and how they’re redefining celebrations across India. Like, share and subscribe for more such stories.

Today, I sit down with sisters Sujata and Taniya Biswas, the visionary co-founders of Suta, a Rs 75-crore handwoven saree empire that’s redefining Indian fashion. From their corporate careers to launching a bootstrapped brand in 2016 with just Rs 6 lakh, discover how their love for nostalgic mulmul sarees and childhood memories of their mother’s weaves sparked a revolution. With over 17,000 artisans crafting their designs, Suta blends tradition with modern flair, making sarees sneaker-ready and Gen Z-approved! We explore their journey, from convincing skeptical weavers to embracing clip-on drapes, their innovative marketing (yes, they model their own sarees!), and how they’ve built a passionate “Suta Queens” community. Plus, hear their plans to take Indian craftsmanship global. Join us for a story of sisterhood, sustainability, and sheer joy in weaving dreams into reality. Subscribe and get inspired!

In this episode, we dive deep into Nakul’s inspiring journey, from his tenure at Tata Motors to leading the marketing helm at one of India’s most iconic restaurant chains. Discover the lessons he’s learned from his diverse experiences, how the Indian dining landscape is evolving, and the shifting preferences of today’s consumers. Plus, hear the fascinating founding story of Barbeque Nation and how it revolutionised the buffet scene in India with its innovative live grill concept. Don’t miss this insightful conversation packed with stories, strategies, and much more! Hit the play button, subscribe, and share your thoughts in the comments below!

In this episode of Iconic Brand Stories, we dive into the remarkable journey of Satyajit Hange, co-founder of Two Brothers Organic Farms.

Leaving behind a high-flying banking career, Satyajit, alongside his brother Ajinkya, returned to their ancestral roots in Bhodani village, Maharashtra, to embrace organic farming.

What began as a bold leap of faith in 2014 has transformed into a multi-crore sustainable agritech empire, with Two Brothers Organic Farms now reaching over 50 countries and boasting an annual turnover of crores.

Satyajit shares the challenges of defying societal norms, the passion behind their regenerative farming practices, and their mission to train thousands of farmers in sustainable agriculture.

From cultivating traditional crops to pioneering tech-driven transparency with QR codes and blockchain, this episode uncovers how the Hange brothers built a purpose-driven brand that champions health, community, and the environment.

Tune in to hear Satyajit’s story of resilience, innovation, and the power of returning to one’s roots.

Join me in an exclusive conversation with Varun A R, AVP of Brand Marketing at Livspace, as we dive deep into the incredible journey of Livspace becoming India’s most revered interior design brand! In today's interview, Varun reveals the strategies, passion, and innovation that transformed Livspace into a household name, trusted by over 100,000 homeowners.Discover the marketing tactics that set Livspace apart, from leveraging celebrity ambassadors like Virat Kohli and Anushka Sharma to crafting compelling digital campaigns like Love the Way You Liv. Varun shares insights on how Livspace capitalized on digital adoption, influencer partnerships, and tailored storytelling to connect with urban and tier 2/3 audiences alike. Why does Varun believe Livspace will stay #1 in the interior design space for years to come? Hear his vision for the brand’s future, fueled by cutting-edge tech, a full-stack approach, and an unwavering commitment to customer delight. Plus, get a sneak peek into Varun’s marketing secrets that have driven Livspace’s meteoric rise!

Today, I am sitting down with Shireen Sultana, the Senior Vice President of Marketing at KLAY.

We discuss how Klay became the top preschool in India.

Shireen also shares what makes KLAY special and how they create a fun and safe place for kids to learn and grow.

She talks about the unique ways KLAY spreads the word about their brand, why data privacy and safety are their absolute top priorities, and how they connect with both kids and parents alike through various channels and hyperlocal tools.

This episode is packed with simple, inspiring brand ideas that marketers and anyone dreaming of building an iconic brand will love. Tune in to learn how KLAY became a trusted name for families and corporates alike.

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I am thrilled to kick start my podcasting journey with Resha Jain, the Chief Brand Officer at GIVA Jewellery.

From her early days as a lawyer to kickstarting her branding journey at Pink Lemonade, Resha has left her mark on some of India’s most dynamic brands. She’s shaped content strategies at Myntra, driven iconic campaigns like ‘Shukar hai, SUGAR Hai’ at SUGAR Cosmetics, and now leads GIVA’s meteoric rise, scaling it from a D2C startup to a powerhouse with over 200 stores and counting. With her sharp strategic mind and knack for authentic storytelling, Resha has turned GIVA into a household name for everyday elegance. In this episode, we’ll dive into the bold bets behind GIVA’s success, plus the lessons she’s learned from the highs and lows of building iconic brands.

You can't afford to miss this one at all !

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