Today, I am sitting down with Lavanya Nalli, Vice Chairman of Nalli Sarees, a 96-year-old legacy brand renowned for its timeless elegance and a staggering ₹800 crore business. Nalli, a name synonymous with quality that famously never goes on sale, has woven its way into the fabric of Indian culture. Lavanya shares the inspiring journey of the brand, from its humble beginnings to becoming a household name. She opens up about her personal story, detailing her childhood, her professional stint with brands like Myntra, and her return to steer the family legacy forward as Vice Chairman. Lavanya also reflects on her grandfather’s remarkable contributions, honored by the President of India with prestigious awards like the Padma Bhushan.

Delving into Nalli’s unique approach, she discusses the marketing strategies that resonate with their ethos, the diverse sub-brands under the Nalli umbrella, and her vision for carrying the iconic brand into the future. Tune in for a conversation celebrating tradition, innovation, and enduring legacy.Like, Share and Subscribe for more such videos.