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Iconic Brand Stories
Tina Garg
13 episodes
1 week ago
What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.
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Marketing
Business
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All content for Iconic Brand Stories is the property of Tina Garg and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.
Show more...
Marketing
Business
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Why Gen Z is Falling in Love with Suta Sarees | EP 06 | Iconic Brand Stories | Tina Garg
Iconic Brand Stories
59 minutes 11 seconds
3 months ago
Why Gen Z is Falling in Love with Suta Sarees | EP 06 | Iconic Brand Stories | Tina Garg

Today, I sit down with sisters Sujata and Taniya Biswas, the visionary co-founders of Suta, a Rs 75-crore handwoven saree empire that’s redefining Indian fashion. From their corporate careers to launching a bootstrapped brand in 2016 with just Rs 6 lakh, discover how their love for nostalgic mulmul sarees and childhood memories of their mother’s weaves sparked a revolution. With over 17,000 artisans crafting their designs, Suta blends tradition with modern flair, making sarees sneaker-ready and Gen Z-approved! We explore their journey, from convincing skeptical weavers to embracing clip-on drapes, their innovative marketing (yes, they model their own sarees!), and how they’ve built a passionate “Suta Queens” community. Plus, hear their plans to take Indian craftsmanship global. Join us for a story of sisterhood, sustainability, and sheer joy in weaving dreams into reality. Subscribe and get inspired!

Iconic Brand Stories
What kind of marketing makes or breaks a brand? Listen to brand and marketing stories and secrets from some of the most iconic brands on this podcast.