Huda Kattan Biography Flash a weekly Biography.
Huda Kattan, the powerhouse beauty mogul behind Huda Beauty, has found herself at the center of one of the year's most significant social media firestorms. In the last few days, the brand’s name has dominated headlines following a swiftly executed and highly public split from “Love Island USA” contestant Huda Mustafa. The rift unfolded after Mustafa was seen laughing at a racial slur directed at fellow cast member Olandria Carthen during a now-viral livestream with her boyfriend Louis Russell. According to Complex, the incident triggered immediate outrage and Huda Beauty, in a show of corporate accountability, posted on Instagram to announce the end of their partnership, stating that kindness and humanity are core values, and that racism in any form is simply unacceptable.
NDTV confirms the split came with a broad removal of Mustafa’s content from all Huda Beauty platforms and in-store displays, reflecting the brand’s commitment to community sensitivity. The statement, echoed across Rolling Out and Poprant, emphasized disappointment and pain felt by both employees and fans, and called for real change in response to the incident. The beauty and influencer spheres have reacted forcefully, with Bella Hadid publicly distancing herself from Mustafa in the days immediately following the brand’s announcement, raising questions about the long-term future of Mustafa’s online presence and partnerships.
Social media has been ablaze, sparking intense debate about accountability and responses by influencers to racially charged incidents. Economic Times highlights the immediate and thorough apologies issued by Mustafa on her channels, characterizing the response from Huda Beauty as decisive. Across platforms, users called for even stricter standards for influencer partnerships.
Amid this drama, the business side of Huda Kattan’s empire remains steady but is clearly navigating delicate reputational terrain. Cosmetics Business reports another controversy has surfaced within the same window—this time centered directly on Kattan herself. Sephora is reviewing its retail partnership with Huda Beauty following backlash from a previous social media post by Kattan about the Israel-Palestinian conflict. Although details remain vague as the original video was deleted swiftly, the Anti-Defamation League has publicly pressured retailers to reconsider their ties with the brand. Kattan, addressing followers in a candid Instagram video, adamantly denied any antisemitic intent, stating that her message was misinterpreted and she stands firmly against hate of any kind. Historically, Kattan has been vocal about humanitarian crises, repeatedly asserting a willingness to risk her entire business in defense of her principles.
No major new products, collaborations, or public business events have been reported in the past 24 hours, as Huda Beauty focuses on public relations recovery and maintaining its position with partners like Sephora. At this moment, Kattan’s biography is defined less by business launches and more by her stance on urgent social issues and her efforts to steer her brand through complex waters of public accountability and values alignment.
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