Huda Kattan Biography Flash a weekly Biography.

Huda Kattan, the powerhouse behind the billion-dollar Huda Beauty empire, has once again dominated headlines this week—not merely for her business acumen, but for her unflinching stance on brand values and global politics, all while juggling the scrutiny that comes with being one of beauty’s most visible figures. According to Cosmetics Business, the most striking development is the abrupt end of Huda Beauty’s high-profile partnership with Love Island USA star Huda Mustafa, barely six weeks after their much-hyped collaboration launched. The trigger? A TikTok Live on October 28th, during which Mustafa and her boyfriend Louis Russell appeared to laugh after a caller used a racist slur targeting another Love Island contestant, Olandria Carthen. Huda Beauty’s official Instagram statement called the incident “deeply upsetting,” emphasizing that “kindness and humanity are at the heart of everything we do” and that Mustafa’s “behavior does not align with our values.” The brand swiftly removed all content related to Mustafa from its platforms, and Kattan, who just regained full ownership of Huda Beauty in June, made it clear that accountability—not cancellation—was the goal. Rolling Out and The Independent confirm the speed and decisiveness of the brand’s response, framing it as a public reckoning with the realities of influencer partnerships in an age of instant backlash.

Behind the scenes, Kattan’s own past controversies are still part of the conversation. Just earlier this year, Sephora, Huda Beauty’s primary retail partner, was “reviewing the situation” after Kattan faced accusations of sharing anti-Israel and conspiratorial content related to the Israel-Palestine conflict, as reported by both The Independent and Israel Hayom. This week’s Mustafa incident only sharpens the spotlight on Kattan’s delicate balancing act as both a brand founder and a politically outspoken public figure. Social media remains divided: some applaud Huda Beauty’s zero-tolerance stance, while others question the brand’s consistency, given Kattan’s own history of provocative statements. Kattan herself has not personally commented on the Mustafa fallout, but her absence speaks volumes—her team is clearly letting the official statement do the talking.

On the humanitarian front, Kattan continues to leverage her platform for advocacy. Arab News highlights her recent show of support for Nadeen Ayoub, the first-ever Miss Palestine, as Ayoub prepares to compete in the Miss Universe pageant. Kattan took to Instagram to celebrate Ayoub’s historic achievement, calling it “so much bigger than pageantry—it’s about strength, pride, and representation.” This follows Kattan’s ongoing activism for Palestine, including a $1 million donation to humanitarian organizations in Gaza and a charity lip oil collaboration with Palestinian artist Saint Levant. Her public appearances—particularly on Instagram—remain a mix of beauty launches and geopolitical commentary, blurring the lines between influencer, entrepreneur, and activist.

In the business realm, beyond the Mustafa saga, there’s little public activity to report; Kattan has kept a relatively low profile on new product launches or major appearances in the past 24 hours. But the fallout from the Mustafa incident is still reverberating, with Cosmetics Business and other outlets tracking how the episode could impact Huda Beauty’s partnerships and brand equity moving forward.

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