Huda Kattan Biography Flash a weekly Biography.
Welcome back to Biography Flash. I'm your host, and today we're catching up on the latest happenings in Huda Kattan's world. Let's dive in.
Just today, October 29th, 2025, Huda Beauty is launching its highly anticipated first-ever powder blush collection. According to Harper's Bazaar Arabia, the brand has unveiled three limited edition matte powder palettes called the Blush Filter palette, featuring Rose Berry, Toasty Peach, and Baby Pink. Each palette comes with ultra-pigmented matte blushes and a pearl blushlighter, plus a matching shade from Huda's iconic Liquid Blush Filter line. The launch also includes a new Diffusing Cheek Brush designed specifically for application. This marks a significant expansion for the beauty mogul, continuing her track record of innovative product launches that consistently sell out within hours.
In other recent news, Huda Beauty has been recognized as a top indie beauty brand for creator retention rate in 2025. According to Cosmetics Business, the brand was highlighted in an industry report showing that independent beauty players now hold 20.4 percent of the beauty market share, up from 19.1 percent earlier in the year. This recognition underscores how smaller independent businesses like Huda Beauty are thriving through sharper relationships and faster cultural moves.
However, the past few months haven't been without controversy. The August social media backlash over Huda Kattan's TikTok video about the Israel-Palestine conflict continues to have business implications. Sephora reportedly dropped Huda Beauty from its Fall Express campaign following the incident, according to multiple media outlets. Though Sephora stated in August that they were actively reviewing the matter internally, the removal from the campaign represents a tangible business consequence. Kattan responded at the time through Instagram, claiming the video was misinterpreted and reaffirming her stance against antisemitism while continuing to advocate for Palestinian causes.
On a more positive note, in July, Huda partnered with Palestinian singer Saint Levant on a limited edition Kalamantina Faux Filler Lip Oil, with proceeds supporting Palestinian organizations. This collaboration generated 210,000 dollars in emergency funds for Doctors Without Borders in Gaza, reflecting Huda's consistent approach of linking her brand to charitable causes.
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