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How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Trevor Ginn
90 episodes
6 days ago
Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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All content for How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More! is the property of Trevor Ginn and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.
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Marketing
Business
Episodes (20/90)
How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Amazon Q4 2025 Updates - What You Need to Know!

In this episode, we break down the most important changes Amazon has introduced over the past three months, along with what’s coming next. From new fulfilment fees and logistics updates to seller tools, pricing incentives, and advertising innovations, we cover everything you need to know to stay ahead.

Key topics include:

  • Holiday peak fulfilment fees and the end of FBA prep services

  • Updates to delivery policies, multipack options, and Pan-EU expansion

  • Business FBA discounts, flexible customer financing, and year-round Prime deals

  • New seller tools: Image Manager, Account Health Assurance, and AI-powered Seller Assistant

  • Amazon Ads UEFA sponsorship, AI advertising tools, and MCF expansion

  • Major event: Prime Big Deal Days (October 7–8, 2025)

  • Amazon is ending the co-mingling program after years of seller complaints

Grow your Amazon sales with VendLab: https://www.vendlab.com

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1 month ago
32 minutes 44 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Living a Meaningful, Distraction Free Life with Chris Kasper from Wisephone

In this episode, I sit down with Chris Kasper, founder of Wisephone, the minimalist phone designed to reduce digital distraction and help people live more intentionally. We discuss the origins of Wisephone, who it’s built for, and how it’s being used by families, professionals, and students to boost focus and productivity. Chris shares the journey from product development to launch, the challenges of marketing a mission-driven device, and how Wisephone is winning consumer trust in a market dominated by tech giants. We also explore the company’s mission, competing in a crowded space, and Chris’s advice for founders looking to build products with purpose.


Check our Wisephone here: https://wisephone.com/

And Sage mobile: https://www.sagemobile.com/

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1 month ago
30 minutes 24 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
How to Build a Successful eCommerce Business with Matthew Stafford of Build, Grow Scale

In this episode of the How to Grow Your eCommerce Business Podcast, Trevor is joined by Matt Stafford, the founder of Build Grow Scale, a company that's become a leader in helping eCommerce brands scale profitably through data-driven optimisation. Matt shares his own eCommerce journey and the story behind Build Grow Scale, explaining what makes their approach unique in a crowded market.


We cover a wide range of topics that every online seller will find valuable, from the most common mistakes eCommerce businesses make, to the client journey at Build Grow Scale and what it really takes to transform a good business into a great one. Matt also dives into the kinds of companies they love to work with, the channels they specialise in, and the trends sellers should be paying attention to right now.


Of course, we can't ignore the impact of AI! Matt shares his perspective on how it's shaping the future of eCommerce, and what's been inspiring him personally and professionally.


Your website might be costing you sales, and you don't even know it. Book a strategy call with Build Grow Scale, and they'll walk you through the hidden friction points holding your store back. https://buildgrowscale.com/book-a-call


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1 month ago
28 minutes 15 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Removing Negative Amazon Product Reviews with Shane Barker from Tracefuse

In this episode Trevor sits down with Shane Barker from TraceFuse (https://tracefuse.ai/), the groundbreaking AI-powered platform that helps Amazon sellers fight back against unfair reviews. TraceFuse is the only solution that automatically detects negative reviews that fall outside Amazon’s own policies and guidelines—and then files the cases for you, so you don’t have to lift a finger. 100% compliant with Amazon’s Terms of Service, TraceFuse gives sellers a powerful, hands-off way to protect their reputation, boost ratings, and focus on growth instead of damage control. Shane shares how the technology works, the impact it’s having for sellers, and why it’s a game-changer for anyone serious about thriving on Amazon.


Use their unfair amazon review checker to see if you have a review problem: https://tracefuse.ai/amazon-review-checker/



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2 months ago
24 minutes 49 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Amazon Q3 Seller Update from VendLab.com

Welcome to VendLab’s Amazon Q3 Seller Update, a new quarterly series keeping you on top of the latest Marketplace changes. In this episode, we unpack a record-breaking Prime Day 2025, Amazon’s major catalogue purge under “Project Bend the Curve,” key compliance and FBA fee updates, ad console improvements, and powerful new seller tools. This was originally recorded as a webinar, but here’s the summary you need.

Don’t forget—our Q4 update goes live on October 2nd at 4:00 p.m. UK time. Add it to your calendar!


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3 months ago
23 minutes 37 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Creating Micro Influencer Campaigns at Scale with Stack Influence

In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.

Topics we discussed:

  • What does Stack Influence do?
  • Where did you get the idea from?
  • What is a micro influencer. Is everyone a micro influencer these days?
  • What is the relative effectiveness of micro vs macro influencers?
  • What are the costs? How cost-effective is it?
  • How do you track results?
  • What social media platforms do you work with? Which one works best
  • How does the process work?
  • Does this work with marketplaces or just websites?
  • What kind of products does your platform work for?
  • What is the future of influencer marketing?
  • What has inspired you recently?


How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.

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6 months ago
43 minutes 52 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Growing your eCommerce Business with AI-Powered Video Ads

In this episode of How to Grow Your eCommerce Business, Trevor sits down with John Gargiulo from Airpost (https://airpost.ai/) to explore how AI is helping eCommerce brands create high-converting ads with ease!

Topics we cover:

  • What is the process of creating a video using Airpost?
  • What makes a good video?
  • How does AI help?
  • What are the best platforms to publish video ads?
  • Who do video ads work best for?
  • What are your video creation best practice tips?
  • What kind of performance are you seeing from the videos?
  • What is the future of video ads?
  • What has inspired you recently?


How to Grow Your eCommerce Business is a podcast from the multi-channel eCommerce agency Vendlab (www.vendlab.com)

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8 months ago
33 minutes 42 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Grow your eCommerce Business with Alternative Marketplaces

In this episode of the How to Grow Your eCommerce Business Podcast, we explore opportunities on platforms like Walmart, Bol.com, and Allegro, sharing expert insights and strategies to scale your online business successfully.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab ⁠(www.vendlab.com⁠)


Marketplaces we cover:

  • Fruugo
  • Walmart
  • Cdiscount
  • Allegro
  • OnBuy
  • Bol.com
  • Tmall
  • Lazada
  • TradeMe
  • Mirakl marketplaces
  • Mercado Libre
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9 months ago
31 minutes 47 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Grow Your eCommerce Sales with Rep AI - AI Chatbot for Shopify

In this episode of How to Grow Your eCommerce Business features Trevor interviews Rep Ai (www.hellorep.ai). The Rep AI chatbot guides and supports shoppers at the right moment—boosting sales, resolving inquiries, and delivering data-driven insights for an optimized shopping experience.

Use this exclusive code to get a 25% discount in addition to the 30-day free trial: HOWTOGROW25


Topics we cover: How did you get the idea for the Hello Rep? What kind of training does it require? How do you get the most out of the product? How do you have you avoided AI hallucinations? What kind of performance are you seeing? Are there any positive externalities e.g. support tickets, fewer returns? Does it pass the Turing test? Do you think that search and chat are combining? What is the future of eCommerce customer interface? Where can people find you online?

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9 months ago
26 minutes 33 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Grow Your eCommerce Business Internationally

This episode of the How to Grow your eCommerce Business Podcast covers strategies, insights, and success stories to help you scale your eCommerce business globally.

This episode is sponsored by the multi-channel eCommerce consultancy VendLab (www.vendlab.com)


Topics covered:


Advantages of international trade

Grow sales by up to 50%

-         Reach new audience

-         Grow sales

-         Less price competitive


Disadvantages

-         Customer service issues

-         Shipping times

-         Currency conversion

-         Compliance

-         VAT registrations

-         Duty

-         Fragile items


Types of international trade

-         Simple

-         Advanced

Shipping options

-         Ship from domestic location

-         Local fulfilment

-         Special mention: FBA and Pan-EU FBA


What the major international sales channels

-         Amazon

-         eBay

-         Google Shopping

-         Local sites - Cdiscount, Bol.com


Google Shopping

-         Can do this all from the same Merchant centre/Google Ads

-         Multi-language feed

-         Localisation of website

-         Accept multiple currencies


Amazon

-         Works same in every country

-         Automatic translation

-         Combined EU and NA accounts

-         Remote FBA

-         Pan-EU FBA



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10 months ago
34 minutes 36 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Using Email Marketing To Grow Your eCommerce Business

In this episode of How to Grow Your eCommerce Business, we explore how this often-overlooked strategy can transform your online business. In this podcast, we’ll uncover actionable insights and proven tactics to help you build deeper customer connections, drive repeat sales, and maximize your ROI through the power of email.


The episode is sponsored by the multi-channel eCommerce Agency VendLab (www.vendlab.com)


Topics we cover:


Why is email marketing still important in the age of social

media

  • Email is still hugely popular
  • Encourage returning customers
  • High ROI


Types of email

  • Transactional
  • Flows
  • Email campaigns


Best way to send emails

  • Shopify - cheap
  • Mailchimp etc - more expensive


Collecting emails

  • GDPR considerations
  • Pop-ups
  • Incentives to sign up
  • Checkout sign-up
  • SMS - better conversion rates


Maximising deliverability

  • Double opt-in
  • Email authentication
  • Keep your list up to date


Best practice for writing emails

Keep it short

Use a single link multiple times

Send frequently

Include clear calls to action


What you should do today if you don't do anything else:

  • Start collecting emails
  • Abandoned cart emails
  • Winback flow

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10 months ago
25 minutes 23 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
How to Manage and Avoid Amazon Suspensions

In this episode of How to Grow Your eCommerce Business, we dive into the key strategies every seller needs to protect their account and navigate Amazon's complex policies. From proactive compliance tips to recovery steps after a suspension, we’re here to help you stay ahead of the curve and keep your business on track.

How to Grow Your eCommerce Business is sponsored by the D2C eCommerce agency VendLab (⁠⁠www.vendlab.com⁠⁠).

Topics we cover:

  • Type of Amazon issues
  • Buy box suspension
  • Amazon Policy violations and suspensions
  • How to avoid Amazon suspensions
  • Deactivations
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11 months ago
28 minutes 32 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
How to Grow Your eCommerce Business with eBay

In this episode we discuss how eBay helps businesses to grow and thrive in the global marketplace. From reaching millions of customers worldwide to leveraging powerful selling tools, we’ll explore how eBay can be a successful channel for our business.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (⁠www.vendlab.com⁠).


Things we discuss:

  • Is eBay still a good place to sell?
  • What sells well on eBay
  • What does it cost?
  • How to optimise ebay listings:
  • How to succeed on eBay
  • What are the international opportunities on eBay ?
  • What is the future for eBay?


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11 months ago
24 minutes 31 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Why Improving Your Conversion Rate is Vital to Your eCommerce Business

In this episode of the How to Grow your eCommerce Business Podcast, we explore the art and science of turning website visitors into loyal customers. From actionable strategies to expert insights, we’re here to help you optimize your digital presence and boost your bottom line.

How to Grow your eCommerce Busienss is sponsored by the D2C eCommerce agency VendLab: (www.vendlab.com).

Topics we discuss:

  • What is conversion rate, and why is it important
  • Benchmarks
  • Measuring conversion rate
  • User experience
  • Quality product info
  • Payment options
  • Shipping options
  • Improving conversion rate


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11 months ago
25 minutes 55 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Why We Think Shopify is the Best eCommerce Platform

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠⁠www.vendlab.com⁠⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this podcast, we discuss why we think that Shopify is the best eCommerce platform for most sellers.

This is because it offers an intuitive, user-friendly interface and powerful tools for inventory management, marketing, and customer engagement. Its scalability and extensive app ecosystem make it ideal for businesses of all sizes, from startups to global enterprises.

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11 months ago
18 minutes 43 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Why Amazon Fulfilment Can Grow Your eCommerce Business

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠⁠www.vendlab.com⁠⁠). Contact us if you want to discuss growing your eCommerce business.

In this episode, we explore the different Amazon fulfilment methods—FBA, FBM, and SFP—and how they can help boost your sales. We’ll explore the advantages of each approach, from Fulfillment by Amazon (FBA) to managing your own shipments (FBM) and discuss which option will be right for your business.


In this episode, we discuss:

FBM

  • When should you use FBM? (Large catalogue, fragile, heavy, can’t ship to Amazon)
  • How is the shipping set?
  • What timescale do you need to deliver in?
  • Can FBM be used for international shipping

SFP

  • When should you use SFP
  • Advantages of SFP. (Only need one warehouse)
  • What metrics do you need to comply with. (Delivery time)
  • Can SFP be used for international shipping

FBA

  • When should you use FBA
  • How does FBA influence who gets the buy box?
  • What are the pros and cons of FBA
  • How do you get inventory to Amazon
  • How do you prepare inventory
  • How do you get inventory back
  • What does shipping cost?
  • How much are storage fees?
  • Can FBA be used for international shipping
  • What is Pan-EU FBA

Other programs

  • Are there other programs
  • Big and heavy
  • Small and light
  • International programs
  • Remote fulfilment by FBA
  • Allow Amazon to buy stock
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1 year ago
31 minutes 23 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Why Shipping is important to Growing Your eCommerce Business

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (⁠www.vendlab.com⁠). Contact us if you want to talk about grow your eCommerce business. Shipping is often an afterthought but is vital to the growth and success of any eCommerce business. It serves as the final touchpoint between the seller and the customer and significantly impacts customer satisfaction and retention. Efficient and reliable shipping solutions can enhance the shopping experience, foster trust, and encourage repeat purchases. Competitive shipping options can help differentiate your business from competitors.

In this episode we discuss:

  • How important is shipping?
  • What shipping options to offer?
  • Free shipping or not free shipping?
  • Send tracked or untracked?
  • Shipping thresholds
  • International shipping options
  • Returns – Free or not?
  • Fulfilment houses – good idea?
  • Channel based shipping
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1 year ago
29 minutes 38 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Optimizing your eCommerce Pricing Strategy For Success!

How to Grow Your eCommerce Business is sponsored by the multi-channel eCommerce Business Vendlab (www.vendlab.com). Contact us if you want to talk about grow your eCommerce business.

In this episode, we discuss creating a winning pricing strategy across your eCommerce business. Questions we cover are:

- Why is pricing important

- Can small differences in pricing make big differences?

- Is pricing the only important thing?

- What are the differences between pricing as a retailer or a brand owner?

- How to price shipping.  What are the options?

- How do you manage pricing, manually or automatically?

- Amazon pricing - Google shopping pricing - eBay pricing

- International pricing

- Promotional pricing

- How to run pricing experiments

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1 year ago
39 minutes 49 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Growing Your eCommerce Business with Google Shopping

In this episode, we’re unlocking the secrets of harnessing Google Shopping to boost your e-commerce growth. Whether you’re starting or looking to scale, Google Shopping offers incredible opportunities to reach potential customers. We’ll cover everything from setting up your campaigns to optimising your product listings for maximum visibility. Plus, we’ll share real-world examples, expert tips, and common pitfalls to avoid. So, if you’re ready to turn clicks into conversions, you’rein the right place! Let’s dive in and elevate your e-commerce business with the power of Google Shopping!


How to Grow your eCommerce Business is brought to you by VendLab (www.vendlab.com) the multi-channel eCommerce agency.


Get a copy of our book: https://bit.ly/eCommerce-Growth-Book

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1 year ago
35 minutes 37 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Shopify eCommerce SEO with Josuha George from ClickSlice

How to grow your eCommerce business is sponsored by multi-channel eCommerce experts at Vendlab. Please email us to talk about growing your eCommerce business.

Joshua George is the founder of ClickSlice and an expert on Shopify SEO. In this episode, we talk about the continuing importance of SEO as a sales driver for eCommerce stores and how Shopify store owners can get ahead. Topics include:

  • How important is SEO these days?
  • What is a healthy SEO/Paid search split
  • What are the most important things a Shopify website owner should do to improve natural search performance?
  • What are the biggest mistakes that Shopify owners make.
  • How hard is it to outrank big retailers
  • What is the relative importance of links or content?
  • Popular misconceptions about SEO
  • What should brand look out for when hiring an agency
  • What is the most cost-effective SEO strategy
  • What has inspired you recently?
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1 year ago
20 minutes 33 seconds

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!
Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.