Creating Micro Influencer Campaigns at Scale with Stack Influence

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How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

Trevor Ginn

90 episodes

6 days ago

Trevor Ginn from Vendlab.com interviews interesting people about their eCommerce journey. We discuss everything required to start and run an online business, including marketing, logistics, product sourcing and marketplaces. Many of the topics discussed are covered in his book, How to Grow Your eCommerce Business: https://vendlab.com/buy-our-how-to-grow-your-ecommerce-business-book/ www.Vendlab.com is an eCommerce marketing agency specialising in online marketplaces and eCommerce platforms.

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Creating Micro Influencer Campaigns at Scale with Stack Influence

How to Grow your eCommerce Business - Shopify, Amazon, eBay, Google and More!

43 minutes 52 seconds

6 months ago

Creating Micro Influencer Campaigns at Scale with Stack Influence

In this episode, we’re joined by William Gasner, co-founder of Stack Influence (https://stackinfluence.com/) a platform that helps eCommerce brands drive product awareness through micro-influencer marketing at scale. Stack Influence connects brands with thousands of everyday influencers to generate authentic content, boost social proof, and increase sales.

Topics we discussed:

What does Stack Influence do?
Where did you get the idea from?
What is a micro influencer. Is everyone a micro influencer these days?
What is the relative effectiveness of micro vs macro influencers?
What are the costs? How cost-effective is it?
How do you track results?
What social media platforms do you work with? Which one works best
How does the process work?
Does this work with marketplaces or just websites?
What kind of products does your platform work for?
What is the future of influencer marketing?
What has inspired you recently?

How to Grow Your eCommerce Business is product by VendLab (https://www.vendlab.com) an Amazon growth agency.