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Heads Up Adviser
John Sbrocco, Craig Lack
156 episodes
1 week ago
Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
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Marketing
Education,
Business,
News,
Business News,
Self-Improvement
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All content for Heads Up Adviser is the property of John Sbrocco, Craig Lack and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
Show more...
Marketing
Education,
Business,
News,
Business News,
Self-Improvement
Episodes (20/156)
Heads Up Adviser
The Advisor’s PBM Playbook: How to Win on Lowest Net Cost, Not Spreadsheets
In this eye-opening episode, John Sbrocco sits down with Justin Jasniewski, CEO of Serve You RX, to expose the hidden tricks and misaligned incentives within the PBM industry. They reveal why the introduction of Humira biosimilars failed to lower costs and how PBMs use tactics like “product hopping” to keep employers paying top dollar for specialty drugs.
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1 week ago
26 minutes 11 seconds

Heads Up Adviser
2025 Self-Funded Claims Update: What You Need to Know Before Your January 1, 2026, Renewal
Fourth quarter is here, and with it comes the dreaded renewal season. Employee benefits advisors and employers are seeing shocking increases of 30%, 50%, and even 90%. But why are costs spiraling out of control, and why are so many self-funded plans, captives, and level-funded arrangements failing to deliver on their promise?
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3 weeks ago
29 minutes 37 seconds

Heads Up Adviser
High Dollar Claimants: How to Manage Them and Stop the Bleeding
In this critical episode, John Sbrocco welcomes Natalia Gertsik of Private Health Management (PHM) to discuss the escalating crisis of high-cost claimants. With million-dollar claims surging by 29% and a mere 3% of claimants now driving over half of all healthcare spend, employers are facing unprecedented challenges.
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1 month ago
30 minutes 20 seconds

Heads Up Adviser
Habits Of Multi 7-Figure Brokers
In this episode, join business advisers John W. Sbrocco and Craig Lack as they reveal the specific habits and mindsets that drive brokers to multi 7-figure success and give you a practical roadmap to scale beyond your current limitations.
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3 months ago
24 minutes 1 second

Heads Up Adviser
Why Your Prospects Keep Saying NO: Sales Psychology Secrets
Join business advisers John W. Sbrocco and Craig Lack as they explore the powerful psychological forces that keep your clients stuck in the status quo. You'll learn about Loss Aversion, the deep-seated fear of making a mistake that is more powerful than the potential for gain. We also cover the critical importance of framing your pitch around WIIFM (What's In It For Me?) and using Social Proof to de-risk the decision, making it easy for your clients to move forward.
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4 months ago
23 minutes 5 seconds

Heads Up Adviser
Stories of Going Long
Welcome to a new episode where industry experts John W. Sbrocco and Craig Lack share stories about playing the long game, real life experiences, challenges and the pay off. We touch on: - How to use market volatility to your advantage & differentiate yourself. - The benefits of prioritizing long-term goals over instant gratification. - The story of a partner breakup, a fresh start at a new brokerage. - Tactics for taking calculated risks and investing in your future. - How to build a million-dollar business after major setbacks. - How to leave stability for opportunity today. Don’t miss this episode because it reveals why delaying gratification brings long-term ROI for your business. Show Sponsor→ https://virtuealliance.com Follow Heads Up Adviser: Facebook group → https://www.facebook.com/groups/headsupadviser Youtube → https://www.youtube.com/headsupadviser Website → https://virtuealliance.com/heads-up-adviser/ Follow John W. Sbrocco: LinkedIn → https://www.linkedin.com/in/johnwsbrocco/ Website → https://virtuealliance.com/ Follow Craig Lack: LinkedIn → https://www.linkedin.com/in/craiglack/ Website → https://catilizehealth.com/ Follow John W. Sbrocco: LinkedIn → https://www.linkedin.com/in/johnwsbrocco/ Website → https://virtuealliance.com/
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1 year ago
22 minutes 35 seconds

Heads Up Adviser
Do You Deserve to Win?
In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack challenge conventional ideas of success in business and life. They discuss how the definition of winning evolves over time, the psychological trap of believing one’s past dictates the future, and the importance of simplicity in sales to avoid overwhelming clients. They also emphasize the necessity of doing what others won’t to achieve success and provide actionable insights for brokers to better package themselves and dominate the market. This thought-provoking conversation encourages listeners to reflect on their true motivations and strategies for winning.
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1 year ago
17 minutes 4 seconds

Heads Up Adviser
How to Overcome The Dopamine Addiction Ruining Your Success
In this episode of Heads Up Adviser, John W. Sbrocco and Craig Lack delve into why some brokers remain stagnant with the same book size after five years, attributing it to short-term dopamine addiction from social media and distractions. They explore how this addiction impacts business, the importance of increasing efficiency, and the necessity of saying no to unproductive activities. With practical tips and personal stories, they highlight the difference between short-term pleasure and long-term goals, and the crucial role of environment in achieving success. Craig and John share insights on recognizing dopamine triggers and making smarter choices to boost efficiency and revenue, offering valuable advice for anyone seeking greater fulfillment in life and business.
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1 year ago
21 minutes 4 seconds

Heads Up Adviser
How to turn fear of failure into fuel for Success
In this episode of Heads Up Adviser, Craig Lack and John Sbrocco delve into the daunting topics of failure and fear in business, sharing their personal experiences and insights. They discuss why failure feels devastating and how to reframe it as a motivator rather than a deterrent. Key points include reprogramming your brain for success, catching and replacing negative thoughts, understanding micro vs. macro failure, and overcoming social anxiety post-COVID. The conversation emphasizes pushing through discomfort, being introspective, and tackling self-limiting beliefs to foster personal and professional growth. Don’t miss their practical tips for navigating fear in business, relationships, and personal challenges.
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1 year ago
20 minutes 23 seconds

Heads Up Adviser
Why Darren Hardy calls B.S. on Finding Your Passion
In this insightful episode of Heads Up Adviser, Craig Lack and John Sbrocco delve into the myth of passion as the sole driver of success in sales and business. They emphasize that while passion is important, it’s discipline, habits, and a clear purpose that truly lead to long-term success.
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1 year ago
16 minutes 1 second

Heads Up Adviser
Close 20K LIVES in 20 Minutes 🔥🔥
In this episode of Heads Up Advisor, John and Craig dive into the art of the first client meeting, emphasizing the importance of intelligence gathering and storytelling to create a competitive advantage. They share Craig’s methodical approach that led to closing a massive deal in under 20 minutes and provide actionable tips to handle objections and build credibility through industry-specific knowledge.
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1 year ago
30 minutes 57 seconds

Heads Up Adviser
"Thank You For Your Business" - Thanksgiving Special
Thanksgiving is just around the corner, and on this special episode of the Heads Up Adviser Show, John Sbrocco and Craig Lack are serving up something truly meaningful. Join an insightful discussion on how to make gratitude a year-round practice with your clients and prospects.
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1 year ago
20 minutes 9 seconds

Heads Up Adviser
Broker's Rally Cap - How To Finish The Year Strong
Ready to ignite your motivation, supercharge your energy, and secure those game-winning prospects in Q4 / 2023? John Sbrocco and Craig Lack curated expert insights and motivational tips to empower you to finish the year strong.
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1 year ago
20 minutes 17 seconds

Heads Up Adviser
Money Smart - Tax Strategies For Brokers - with Eric Nghiem
In this captivating episode, Eric will unveil smart strategies to increase your revenue, expand your business, and decode why some brokers, despite making a decent income, still find themselves struggling. 📈🧐
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2 years ago
24 minutes 32 seconds

Heads Up Adviser
Converting Fully Insured Prospects - with Chad Burdo
Tired of the same old "save 15% in 15 minutes" pitch? So are your corporate clients! Luckily, Chad Burdo is here to save the day. With years of experience under his belt, he's seen it all and overcome every challenge this industry throws at him.
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2 years ago
25 minutes 22 seconds

Heads Up Adviser
Broker's Guide: The Renewal Meeting
Learn how to create a range of scenarios for the employer, provide them with choices, and - more importantly - give them certainty and clarity before the renewal date.
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2 years ago
35 minutes 6 seconds

Heads Up Adviser
Meet The CFO - with Gary Bender
Ever wondered what differentiates various types of CFOs? Curious about the ins and outs of their roles? Need tips on how to actually get these financial wizards in a room? 🤔 Look no further!
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2 years ago
36 minutes 42 seconds

Heads Up Adviser
2023 Reports For Your Health Insurance Renewal Meeting
John Sbrocco and Craig Lack dive deep into the world of healthcare costs with our breakdown of the medical index—a valuable measure of changes and trends affecting a hypothetical American family of four. Get the numbers you need to make informed decisions and stay ahead of the curve.
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2 years ago
24 minutes 5 seconds

Heads Up Adviser
The Numbers Behind A Winning Self-Insured Plan - with Kevin O'Kane
The Universe speaks in numbers, and Self-Insured Plans are no exception. Kevin O'kane, the creator of Sihra, who's been designing Self-Insured Plans for over 30 years, is confident that behind every great plan, there is a specific formula, while each failed one ignored it at some point.
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2 years ago
44 minutes 55 seconds

Heads Up Adviser
ChatGPT For Brokers
2 years ago
24 minutes 45 seconds

Heads Up Adviser
Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/