Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
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Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
Why Your Prospects Keep Saying NO: Sales Psychology Secrets
Heads Up Adviser
23 minutes 5 seconds
4 months ago
Why Your Prospects Keep Saying NO: Sales Psychology Secrets
Join business advisers John W. Sbrocco and Craig Lack as they explore the powerful psychological forces that keep your clients stuck in the status quo.
You'll learn about Loss Aversion, the deep-seated fear of making a mistake that is more powerful than the potential for gain. We also cover the critical importance of framing your pitch around WIIFM (What's In It For Me?) and using Social Proof to de-risk the decision, making it easy for your clients to move forward.
Heads Up Adviser
Heads Up Adviser is a weekly show for top-performing insurance brokers who constantly improve their sales and marketing skills. Show hosts - John Sbrocco and Craig Lack share real-life stories, answer your questions and help you shorten your learning curve. Subscribe to the Heads Up Adviser Show today! http://headsupadviser.com/
