In this GYDA Talks, Rob talks to Ryan Hall of Friday Solved, a consulting company that helps businesses solve their sales problems with sustainable and scalable solutions. Over the last 20+ years of experience in positioning, proposition design, and sales strategy, Ryan has helped lead global brands such as Deutsche Bank, HSBC, Sky, M&S, First Direct, Trainline, Vodafone, The Independent, UBS, Bank of America and The Times buy market-leading solutions. His passion is to share his expert...

Will is SUSO’s founder and CEO. He started the company in 2014 as a two-person consultancy business and has transformed it into a team of forty specialists providing technical SEO services for clients in a wide range of industries. While building SUSO, he has gained experience scaling a team of SEO experts and developed an international team based in Poland. Will values a people-first culture, which allows every one of SUSO’s employees to strive for the best in a safe, stimulating, and suppor...

In this GYDA podcast Robert talks to Rory Spence of The Wow Company. Key points of the talk are: IntroductionsThe Issue of Agency PricingProfit First Mentality .Understanding Financial DataPresenting Financial Information EffectivelyDeveloping Business AcumenThe Importance of Forecasting and PlanningCustomizing KPI DashboardsThe Golden Nugget: Obsess About Gross Profithttps://www.linkedin.com/in/rory-spence-63023884/

This podcast features a conversation between Robert Craven and John Readman, discussing John's career in digital marketing and the evolution of agency models. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses. Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work wi...

In this GYDA Talks, Robert talks to John Readman of Modo 25 and Ask Bosco. John has over 25 years of experience in sales and digital marketing, scaling martech, SaaS and agency businesses. Currently, he’s building ASK BOSCO® - Marketing Analytics AI and Modo25 - Digital Marketing Inhousing - a business he set up with Bonamy Grimes, the Founder of Skyscanner, to revolutionize the way brands and agencies work with their performance data and teams in increase sales and reduce ad spend. Ro...

Tom supports agency founders and leadership teams to solve gnarly issues. As Co-founder of Agency by Agency, he heads up product development and leads on bespoke research and work with M&A advisors. A people-centric business leader, strategist and marketer, Tom works with agency founders and management teams to develop differentiated propositions, improve operations and manage change. He has held several agency leadership roles, including as MD of the c. £12m t/o performance agency ...

Robert Craven and Amanda Walls of Cedarwood Digital, a Manchester-based performance marketing agency, discussed their client acquisition strategies, focusing on mitigating "ghosting" through initial calls and pre-qualification based on budget (£5,000-£15,000) and ideal client profiles (finance, insurance, healthcare sectors). They emphasised a multi-pronged approach, including LinkedIn case studies (at least one weekly), industry events, and a strong brand presence, while acknowledging ...

Description: ”With well over 25 years of extensive experience both in depth and breadth at the heart of technology, business, eCommerce and digital marketing, I am considered a founding member of the eCommerce and online industry. I enjoy challenging situations, complex problem solving, developing teams and people, and integration of online and offline worlds. I am the CEO at Diginius, a London based software and services company with a performance driven approach designed to help you grow yo...

In this episode, Remeny Royle and Robert Craven pull back the curtain on the all-too-common pitfalls in agency-client relationships. Remeny helps agency owners and professional services to understand what their clients truly think of them. By listening to their clients, she can help proactively turn clients into advocates. From poor communication and lacklustre onboarding to a surprising disconnect between agencies’ self-perception and clients’ real experiences, they explore why so many agenc...

This podcast features Robert Craven interviewing Will Roberts from Webbox Digital about their journey, repositioning their agency. Webbox Digital initially tried to be a "full-service" agency serving all sectors. However, they realised the needed to narrow their focus to gain a competitive edge. Here's a breakdown of their journey: Version 1.0: Webbox transitioned from serving all sectors to focusing on sport, health, and leisure organisations. This decision was driven by the team's enjoyment...

The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organizations. Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and difference. In a 25-year career spanning public relations, software development, coaching, mentoring and training, Amanda has helped transform the...

In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-market strategy ...

BOOK REVIEW In this GYDA Talks, Robert talks to Paul Sullivan, a published author and creator of the ARISE™ Go-to-Market methodology, Paul spent over 15 years shaping GTM strategies for tech and service companies. This experience led him to develop ARISE™, a comprehensive framework that combines proven optimisation techniques with cutting-edge technology to drive growth for B2B SaaS, Fintech, and technology-enabled businesses. Its comprehensive nature ensures that no aspect of your go-to-mark...

In this GYDA Talks, Robert interviews Will Roberts from WebBox about their journey, repositioning their agency. WebBox initially tried to be a "full-service" agency serving all sectors. However, they realised the need to narrow their focus to gain a competitive edge. Here's a breakdown of their journey: Version 1.0: WebBox transitioned from serving all sectors to focusing on sport, health, and leisure organisations. This decision was driven by the team's enjoyment of these sectors, their exis...

Link to the book review. The podcast is a conversation between Amanda and Robert Craven discussing Amanda's new book "Unblock" about productivity in organisations. Amanda Sokell is a process and productivity expert who helps companies thrive. She’s also a popular speaker, author, entrepreneur, creative, polymath and educationalist; lover of learning, chocolate, dancing and difference. In a 25-year career spanning public relations, software development, coaching, mentoring and training, A...

The podcast features a conversation between Robert Craven and Phil from Yardstick, focusing on Phil's experiences as a business owner and the lessons learned from both successes and failures in his career. Key Themes and Highlights: Introduction to Phil: Phil discusses his background, including his experience as a financial adviser and the establishment of his marketing agency, Yardstick, which specialises in serving financial planners. He emphasises the importance of niche markets in buildi...

Description: Watch as Robert Craven looks at the state of the nation in January 2025. We preview what's on the horizon and the steps that you need to implement to get ahead in the coming year. Robert discusses: Being clear on the thinking behind what were doingWhat are the winners, the high-performers doing?What are the opportunities out there?How do you break the glass ceiling?AI predictions for the coming year.

In this GYDA Talks, Robert, talks to Dan Fallon of Fresh Ventures. Dan Fallon is an optimist, marketer, entrepreneur, and investor with a strong expertise in business growth, online advertising, and marketing. He is known for his clear-sighted and straightforward approach to identifying what makes a business thrive and has the drive to make that happen. Dan successfully exited SearchStar by selling it to Welocalize and remains a minority shareholder in ZapMap. Through Fresh Ventures, Dan is c...

In this GYDA Talks, Janusz talks to Steve Grant of Figment. Steve Grant is the founder of Figment, a multi award-winning UK SEO agency with a holistic approach that gets results. Figment makes it easier for healthcare practitioners and professional service providers to get found online by their ideal clients and grow healthy, sustainable businesses. Janusz and Steve discuss health and how it is impacted by running a business. Steve talks candidly about becoming ill and being vulnerable...

In this GYDA Talks, Robert, talks to Ben Lee, Head of Data and AI at Bidwells. Ben Lee, a Cambridge-born former journalist, has cultivated a diverse media and PR career, giving him a deep understanding of the property market. He played a key role in Bidwells' award-winning Radical Capital campaign, which positioned the company as a thought leader and secured a government advisory role. His expertise in technological, political, and societal trends provides valuable insights to Bidwells' leade...