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Goals With Soul
Joanna Ingram
217 episodes
11 hours ago
Welcome to Goals With Soul, the podcast for visionary coaches and healers on a journey to express their unique brilliance and attract high-value clients by building a brand from within. I'm Joanna Ingram, Brand Messaging Consultant and Premium Positioning Guide, blending 20+ years in marketing with intuitive strategy and spiritual alignment. Here, we dive deep into messaging, positioning, offers, and energetics, aligning your marketing with your purpose so you can magnetize clients who resonate deeply with your work. Let’s elevate your business with authenticity, intuition, and soul!
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Marketing
Business
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All content for Goals With Soul is the property of Joanna Ingram and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to Goals With Soul, the podcast for visionary coaches and healers on a journey to express their unique brilliance and attract high-value clients by building a brand from within. I'm Joanna Ingram, Brand Messaging Consultant and Premium Positioning Guide, blending 20+ years in marketing with intuitive strategy and spiritual alignment. Here, we dive deep into messaging, positioning, offers, and energetics, aligning your marketing with your purpose so you can magnetize clients who resonate deeply with your work. Let’s elevate your business with authenticity, intuition, and soul!
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Marketing
Business
Episodes (20/217)
Goals With Soul
202: Trust & Synchronicities: Signs You're On The Right Path

Ever had a moment when the universe seemed to be winking at you? This week’s episode is exactly that kind of magic.

After nearly skipping my swim and sauna session due to a packed schedule, I found myself in a soul-led moment of divine timing.

What unfolded was a beautiful reminder of how trust and synchronicity can show up when we choose alignment, even in the smallest decisions.

If you’re someone who often feels the pressure to be in control, to do it all, or to prove yourself… this one’s for you.

🔑 Here’s what you’ll hear in this short, soulful solo:

  • The pivotal decision I made after Episode 200 - and how it’s shifting everything

  • Why “no one’s coming to save you” is actually an empowering truth

  • How small, soul-led actions open doors you can’t predict

  • Letting go of the “how” and learning to trust the what and why

  • An invitation to amplify your message (and your magnetism)

This episode is a call to decide how you want to show up...and start trusting the signs that follow.

If you’re a coach or healer creating powerful client results, you’re invited to be a guest on my new podcast, The Soulful Catalyst.
Apply here: https://go.joannaingram.com/soulfulcatalyst


Connect with Joanna Ingram
Website: joannaingram.comInstagram: @iamjo.ingram

—

Want to be featured on The Soulful Catalyst?
I’m looking for transformational coaches and healers to showcase.
Apply here: go.joannaingram.com/soulfulcatalyst

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5 days ago
12 minutes 58 seconds

Goals With Soul
201: How to Move from Emotional Chaos to Soul Clarity with Sophie Frabotta

If you’ve ever felt like you’re doing all the right things in your business but something deeper still feels off …this episode will speak to you.

I’m joined by the incredible Sophie Frabotta, a Spiritual Thought Leader, Healer, and founder of the globally recognised Spiritual Life Coach Certification.

With a Master’s in Transpersonal Psychology and a deeply grounded spiritual approach, Sophie brings a powerful lens to what it really takes to heal from the inside out - so you can grow a business and life that feels aligned on a soul level.

We get into:

  • Why unresolved emotional layers can block your growth (and what to do about it)

  • How spiritual entrepreneurship demands both structure and surrender

  • The key inner work Sophie teaches to her certification students

  • Her own story of heartbreak and healing that sparked her mission

  • What happens when you stop forcing, and start following your inner alignment

This one’s a deep, soulful listen, especially if you’re navigating a season of transition, expansion, or just know that something within you is ready for the next evolution.

Connect with Sophie Frabotta:
Website: http://awakenwithsophie.com
Instagram: @‌awakenwithsophie

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!

Enjoying Goals With Soul?
If this episode spoke to your soul, subscribing and leaving a review helps other visionary women find this podcast and step into their own alignment.

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1 week ago
33 minutes 54 seconds

Goals With Soul
200: Celebrating 200 Episodes 🎉 - Consistency, Catastrophes & Soul-Led Success

This is a milestone episode of Goals With Soul - 200 Episodes!!

When I hit “record” for the first time back in 2020, I had no idea this podcast would become the one thing that stayed steady while everything else in my business evolved.

Four years on, Goals With Soul sits in the top 2% of podcasts globally.

We’ve had over 30,000 downloads, seasons of change, and incredible guests like Caitlyn Batcher, Susie Ashworth, Lisa Johnson, Gemma Went and so many others who’ve shared wisdom that’s shaped people’s businesses and lives.

In this celebratory episode I’m looking back on the journey so far … from messy action and forest walks with birdsong in the background, to the consistency that’s built a show you can tune into on the school run, in the bath, or out walking your dog.

I also share a very personal story about a day that started badly, took an unexpected turn at a shopping mall (hint: it involved fire engines and a lot of black smoke), and what it taught me about my own spiritual and business practices.

From that story came two powerful themes I’m bringing back into my life and business right now - Decision and Discipline.

In this episode I talk about how those two values are elevating my energy, my mood and my results without hustle or compromise, and why they’re the same principles that have kept Goals With Soul going strong.

I’m also excited to announce something new - I’ve just launched my second podcast!

The Soulful Catalyst Podcast is a space for even more brilliant, soulful coaches, healers and practitioners to share the powerful work that creates true transformation for their clients.

If that’s you, you can apply to be a guest at:

http://go.joannaingram.com/soulfulcatalyst

If you’ve been part of this journey from the beginning or just found me last week, thank you for listening.

This episode is as much for you as it is for me - an invitation to recommit to what matters, choose your own non‑negotiables, and take the smallest daily steps toward an uncompromisingly aligned life and business.

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call: https://calendly.com/jo-ingram/client-alignment

Love Goals With Soul?
Please subscribe and leave a review to help more soulful entrepreneurs find the show and build thriving, purpose‑led businesses with messaging that truly reflects their brilliance. Thank you!

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2 weeks ago
20 minutes 9 seconds

Goals With Soul
199: How To Replace All Your Marketing With A Single Story, with Kris Jones

How much time have you really spent rewriting your website copy... again and again?

In this episode of Goals With Soul, I’m joined by the brilliant Kris Jones - a messaging and StoryBrand expert with over 20 years of experience working with powerhouse brands like Nike and Adidas, as well as hundreds of small business owners and service providers.

Mentored by Donald Miller (yes, that Donald Miller of Building a StoryBrand fame), Kris knows how to turn vague, fluffy copy into clear, client-converting gold FAST.

We get into the magic of storytelling in your messaging, how to stop overwhelming your readers with too much info, and why most websites are full of well-meaning words that don’t actually sell.

You’ll learn that a powerful shift in how you approach your own website - and the confidence that yes, you can write copy that truly works (even if you’re not “a writer”).

If you’ve been stuck in messaging paralysis, second-guessing your words, or hiding behind a website that doesn’t really reflect the magic you offer … this is the clarity bomb you’ve been waiting for.

What You’ll Learn in This Episode:

  • Why most website copy doesn’t convert and what to do instead

  • The power of one clear message (and how to find yours)

  • How to simplify your homepage so the right people want to work with you

  • The truth about storytelling and why it’s the backbone of powerful messaging

  • A behind-the-scenes look at Kris’s fast + effective website copy method

Meet Kris Jones:
With 20+ years experience and mentorship from Donald Miller (author of Building a StoryBrand), Kris has written high-converting copy for major brands like Nike and Adidas and now helps small businesses and service providers clarify their message and write sales-focused website copy in just 2.5 hours flat.

Connect with Kris Jones:
Website: https://www.reddoordesigns.com
Instagram: https://www.instagram.com/reddoordesign
Linkedin: https://www.linkedin.com/in/reddoordesigns

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Messaging Clarity Call where I’ll identify your messaging gaps and how to fix them!

Subscribe & Review:
Loving Goals With Soul? Hit subscribe and leave a review on your fave podcast app. It helps this soulful show reach more coaches and healers who need this message. Plus, reading your kind words seriously makes my day. 💛

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3 weeks ago
37 minutes 41 seconds

Goals With Soul
198: Marketing for Coaches Who Hate Marketing (But Still Want to Sell Out Offers)

If you’ve ever started a new marketing strategy with a burst of energy (hello, Reels obsession… again), only to abandon it two weeks later with a sigh and a scroll, this one’s for you.

In this episode, I’m sharing what finally made marketing feel sustainable for me and for so many of my clients who are done with the hustle but still want to attract high-level, soulmate clients.

We’re talking about my unique Marketing Ecosystem, a method that lets your content work harder for you without needing to show up everywhere, every day.

I share:

  • Why a one-size-fits-all content strategy will never work for most soulful coaches and healers

  • What I learned from my career in advertising that changed how I think about marketing touchpoints

  • How your energy type (I talk about being a Reflector in Human Design) influences the way you should be showing up

  • Why the “silver bullet” marketing promises are setting you up to fail and what to do instead

This episode is your permission slip to stop forcing what isn’t working, and instead build a marketing system that flows with your natural energy… and still gets results.

Ready to build your own sustainable marketing ecosystem?

If creating a marketing strategy that aligns with your energy and positions you as a trusted authority sounds like exactly what you need, my Marketing Ecosystem 1:1 program might be perfect for you. We'll craft a sustainable approach that showcases your expertise without burning you out.

What's included:

  • Your personalised marketing ecosystem strategy

  • Premium marketing assets (media kit, networking bio, podcast pitches)

  • Content repurposing plan for maximum reach

  • Authority positioning for high-value opportunities

You can find all the details here: joannaingram.link/ecosystem

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!

Subscribe & Review:
If this episode resonates with you, take a moment to subscribe and leave a review. It helps more soulful entrepreneurs find this show and build aligned, abundant businesses they love. Thank you! 😊

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1 month ago
13 minutes 14 seconds

Goals With Soul
197. How to Build a Business That Doesn’t Break You (or Depend on You) With Gemma Went

If you’ve ever hit a point where your business feels more like a burden than a blessing, this conversation is going to feel like a deep exhale.

This week on Goals with Soul, I’m joined by the brilliant Gemma Went: multi-award-winning business and leadership mentor, and someone who’s walked the path of burnout, breakdown, and rebuilding from the ground up.

Together, we talk about what it really means to build a business that supports you - emotionally, energetically, and practically.

Gemma shares how her own experience of growing a seven-figure business (and the eventual breakdown that followed) led her to rethink everything about how she worked, lived, and showed up as a leader.

In this refreshingly honest conversation, we cover:

  • The danger of outsourcing your intuition in the online business space

  • Why we need to normalise seasons of reinvention and reflection

  • What it actually takes to build a sustainable, soul-led business

  • Gemma’s current model for success, including certifications, scalable offers, and energy-clearing tools

  • How to navigate visibility wobbles and reclaim your confidence after burnout

Whether you’re mid-pivot, craving more spaciousness, or just done with over-functioning… this one’s for you.

Connect with Gemma Went:
Website: https://www.gemmawent.co.uk
Instagram: @‌gemma.went

Download Gemma’s free Sales Checklist for Small Business Owners:

https://www.lighthouse.online/free-daily-sales-checklist

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
Book a Free Client Alignment Call where I’ll identify your messaging gaps and how to fix them!

Subscribe & Review:
If you loved this episode, subscribing and leaving a review is a beautiful way to support the show and helps more soulful coaches and healers find these honest conversations about building aligned, abundant businesses. Thank you in advance! 🩷

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1 month ago
54 minutes 56 seconds

Goals With Soul
196: The 4 Messaging Mistakes That Stop You Attracting High-Level Clients

In this episode, I’m pulling back the curtain on something I’ve seen trip up even the most experienced coaches and healers: subtle, sneaky messaging mistakes that block the high-calibre clients you actually want to work with.

Let’s be honest - have you ever felt like your audience isn’t quite “getting” the depth of your work?

You’re doing the things, sharing content, showing up… but still attracting hesitant, lower-frequency clients who drain your energy or ghost you when it’s time to invest.

That’s not because you’re not brilliant at what you do … it’s because the way you’re talking about your work might be out of alignment with the level of client you’re here to serve.

In this episode, I share the 4 most common messaging mistakes I see (and have made myself!) and the simple shifts that help you move from overexplaining to magnetising the premium, soul-aligned clients who light you up.

You’ll hear:

  • Why being “clear” in your message isn’t enough - and what to focus on instead

  • How subtle fear energy repels high-frequency clients (even if your offer is amazing)

  • Why trying to sound helpful and humble can actually water down your authority

  • The shift from proving your value… to transmitting it effortlessly

This is a practical, heartfelt episode for any coach, healer or expert who’s ready to stop settling for misaligned clients and start calling in the ones who deeply value your magic, happily pay your full rates, and create incredible results.

Connect with Joanna Ingram:
Website: joannaingram.com
Instagram: @‌iamjo.ingram
✨** Book a free Client Alignment Call** where I’ll identify your messaging gaps and how to fix them!

Love Goals With Soul?
If you enjoyed this episode, hit subscribe and leave a review. It helps more soulful entrepreneurs find the show and build thriving, purpose-led businesses with messaging that truly reflects their brilliance. Thank you! 🙏🏻

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1 month ago
16 minutes 42 seconds

Goals With Soul
195: Building Soulful Success Through Community and Connection with Kisha Zullo

If you’ve ever felt like you’re building your business alone, this conversation will remind you that the real magic happens when we lift each other up.

In this episode of Goals With Soul, I’m joined by Kisha Zullo, event powerhouse, Certified Meeting Professional, and the founder of the long-running Women in Business Summit.

Kisha’s story is one of soulful leadership, deep care for women’s empowerment, and the transformative power of gathering in community.

We explore how women can show up for each other in business in truly meaningful ways - not from obligation or hustle, but from inspiration, sisterhood, and shared purpose.

Kisha shares how the WIB Summit was born from her desire to create a space where women could grow, collaborate, and thrive …and how nearly two decades later, it’s still going strong.

Whether you’re an event lover or someone who finds networking intimidating, this conversation offers a fresh take on what real connection can look like in business.

What You’ll Learn in This Episode:

  • Why true community is a business strategy (and a soul strategy)

  • The power of creating aligned spaces where women can thrive

  • How to network from the heart, not from a pitch

  • What it takes to lead with purpose and keep going, even when it’s hard

  • Why events are still one of the most powerful growth tools in 2025

If you’re craving deeper connection in your business journey, with others, with your mission, and with your next-level self - this one’s for you.

Connect with Kisha Zullo:
Website: http://www.wibsummit.com
Instagram: @‌wibsummit
Events of Joy: http://www.eventsofjoy.com

Connect with Joanna Ingram:
Website: iamjoingram.com
Instagram: @‌iamjo.ingram
Book a Free Messaging Clarity Call

Subscribe & Review:
Loving Goals With Soul? Hit subscribe and leave a review on your fave podcast app. It helps this soulful show reach more coaches and healers who need this message. Plus, reading your kind words seriously makes my day. 💛

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1 month ago
35 minutes 41 seconds

Goals With Soul
194: What If Being 'Too Much' Is Just Right?

Goals With Soul is BACK! 🎉

After a 6-month podcast break (unintentionally, of course!), I'm back…and I’ve got something real to say.

In this episode of Goals With Soul, I’m diving into a conversation I’ve been having with myself (and plenty of clients lately): Are you holding back parts of your personality because you’re worried they might be “too much”?

Whether you’ve been told you’re too loud, too passionate, too direct, or just too something, this one’s for you.

I share story about that time a lawyer called me “emphatic” and I wasn’t sure whether to take it as a compliment, and explore how our quirks and unique ways of showing up are often the very thing that magnetises our most aligned clients.


We talk real talk about:

  • Why toning yourself down in your messaging is costing you the clients you actually want

  • How being fully you makes business feel easier and more joyful

  • The link between letting your personality shine and attracting high-frequency, high-paying clients

  • What I’ve learned from coaching hundreds of coaches and healers through my Brand EPICS©️ process

If you’ve been quietly wondering whether you need to “be more professional” or “sound more polished,” this is your loving reminder that your people want the real you.


Want to be a guest on my new podcast, The Soulful Catalyst?


I’m spotlighting powerful coaches, healers, and guides who are changing lives with their transformational work.

If you’ve got something potent to share and want to reach a soulful audience, I’d love to hear from you.
👉🏻 Complete the application form here.


Work with Joanna:


Ready to infuse more YOU into your business and attract soulmate clients who love how you work and who you are?


Let’s unlock your messaging, elevate your positioning, and make your content magnetically aligned.


Explore my 4-Week Intensive or longer-term mentorship: https://joannaingram.link/invitation


Subscribe & Review:


Loving Goals With Soul? Hit subscribe and leave a review on your fave podcast app. It helps this soulful show reach more coaches and healers who need this message.

Plus, reading your kind words seriously makes my day. 💛

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2 months ago
13 minutes 6 seconds

Goals With Soul
193: The Real Reason Your Dream Clients Aren’t Showing Up

Are you feeling stuck in a business that doesn’t quite feel like you? You’re bringing in clients, the work is flowing, yet deep down, something’s off.

That was exactly where I found myself; not just once, but in the early days of my business.

I left my corporate career in advertising, only to find myself right back in the same cycle: overworking, over-delivering, and still feeling undervalued.

One night, sitting on my kitchen floor in tears, I realized the hard truth… I had built a business that didn’t align with my true expertise.

Because I was afraid to own my brilliance.

I kept my messaging vague, playing small and trying to appeal to everyone, when in reality, I was attracting the wrong clients and feeling drained.

That moment led to the creation of what I now call the Business Manifesto Method. I asked myself one powerful question:

What am I NO LONGER available for in my business?

Here’s what made my list:

  • Energy-draining clients who don’t truly value my work

  • Over-delivering out of fear instead of aligned generosity

  • Playing small to be more “palatable”

  • Watering down my expertise instead of boldly owning it

And the shift was instant.

When I rewrote my messaging and positioned myself as the expert I already was, the most aligned, high-value clients started showing up.

The truth is that your messaging dictates the clients you attract.

It's time to write your own Business Manifesto. What are YOU no longer available for in your business?

Enjoy the listen!

P.S. Goals With Soul is taking a Spring Break, but we’ll be back soon with more transformative episodes! - make sure you hit ‘subscribe’ so you’ll get access to the new episodes

____________________________

If you’re ready to align your offers and messaging so you can work with clients who light you up, I’d love to invite you to my 4-week Messaging Intensive. We’ll elevate your positioning, refine your messaging, and create a magnetic presence that naturally attracts premium clients. ⁠

Click here⁠ for more details.

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6 months ago
11 minutes 29 seconds

Goals With Soul
192: Breaking the Rescue Cycle: How to Attract Clients Without Losing Yourself With Michaela Pay

Welcome to Goals with Soul! If you’ve ever felt stuck in frustrating client dynamics - like you’re always "saving" people or pushing uphill - this episode will change everything.


I’m joined by spiritual mentor Michaela Pay, whose journey from skeptical personal trainer to intuitive keynote speaker and bestselling author, has transformed how she sees business and personal growth. And today, she’s here to introduce you to the Drama Triangle - a hidden pattern that keeps us trapped in toxic roles.


Michaela shares a hilarious CrossFit story that perfectly illustrates how we unconsciously slip into these roles of Hero, Victim or Villain, and how recognizing them can revolutionize the way we lead, coach, and serve.


Tune in for these key insights from our conversation:

- Why playing the hero actually disempowers your clients

- How to attract self-led, high-frequency clients

- The hidden motivations behind your business struggles

- How to make a powerful shift that creates real transformation


Michaela is the "least spiritual, spiritual person", so expect grounded, no-nonsense wisdom that will shake up how you show up in your work.


Pour yourself something delicious, grab a notebook, and tune in now...your business (and future clients) will thank you!


Enjoy the listen!

________________________________

You can find Michaela on Instagram and Facebook, and check out her book, Dismantling the Drama Triangle, here.

________________________________

If you're enjoying Goals With Soul, please leave us a review - each 5* review helps the podcast reach even more soulful healers, coaches and entrepreneurs.

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6 months ago
50 minutes 19 seconds

Goals With Soul
191: How To Attract High Value Clients By Simplifying Your Offer

Do you ever feel like you’re throwing everything into your offers - more sessions, more bonuses, more content - hoping it’ll attract higher-paying clients?


I’ve been there. I used to think that more was better, but I learned the hard way that overcomplicating your offers actually reduces their value.


When we overload our offers with too many elements, clients can’t clearly see the transformation we provide. It leads to overwhelm, confusion, and a diluted impact. And for you? It turns your work into a chore, draining the joy from coaching or healing.


In this episode I share why simplifying your offers works:


- Clarity creates confidence: a focused, simple offer makes it crystal clear how you can help clients achieve their desired results.

- Less is more effective: with fewer components, clients can absorb and implement what they learn quickly, seeing tangible results faster.

- It reignites your passion: when your offer is simple and aligned with your purpose, you’ll enjoy delivering it, which attracts the right clients and brings more joy to your work.


If you're feeling weighed down by overcomplicated offers, it might be time to simplify. This doesn’t mean sacrificing transformation; it's about focusing on what truly matters.


So, I challenge you...do you love delivering your offer? If the answer is anything but a full-body "YES," it's time to rethink what’s in it.


Have an inspired action week! ✨

______________________

If you're ready to refine and simplify your offers to attract high-frequency clients and generate more impact and income, I’d love to help. Click here to book a Client Alignment Call with me today, and let's see how we can streamline your offers for success.

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7 months ago
11 minutes 51 seconds

Goals With Soul
190: How to Calm Your Nervous System: Lessons from Equine Coach Expert, Jodine Buydens

Welcome to Goals with Soul! This week, I’m joined by Jodine Buydens, an equine-facilitated coach and nature-based leadership mentor who helps coaches, healers, and purpose-driven entrepreneurs reconnect with their inner truth through the intuitive power of horses.

With the world as her classroom, Jodine learned her leadership skills from 1200 lb animals, mastered her mental performance with mindfulness, and knows that real shifts happen when we include the nervous system, whether we are breaking old patterns or creating new ones.
Jodine is passionate about supporting purpose-driven leaders as they explore the furthest edges of their potential, and align with the deeper truths of who they are. After all, we often look outside ourselves for answers, but what if the wisdom we need is already within?

In this episode, we dive into:

- Navigating fear and ambition: how horses teach us to hold both at once and still move forward.

- Self-trust and leadership: how equine coaching helps coaches and healers show up with clarity and confidence.

- Practical tools: like naming your inner critic to separate fear from truth.

- The wisdom of nervous system regulation: why horses are powerful teachers in setting boundaries and managing emotions.

- Empaths & energy sensitivity: how to discern what’s yours versus what you’re picking up from others.

Jodine also shares a simple but powerful mindfulness practice called sensing in, a quick exercise that grounds you in the present and brings instant clarity.

Enjoy the listen!_________________

You can find Jodine over on Instagram, Facebook, LinkedIn or on her website, www.capallcoaching.com, where you can download her FREE guide, Six Steps to Getting UnStuck. _________________

Struggling to refine your message? Let’s uncover what’s missing with a free Messaging Clarity Call! DM me on ⁠⁠⁠Instagram⁠⁠⁠, and let’s explore how to make your messaging more powerful and aligned.

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7 months ago
40 minutes 15 seconds

Goals With Soul
189: How To Sell More High Ticket Offers

Want to sell more high-ticket offers? This episode of Goals with Soul is for you!

Selling 5K+ packages isn’t just about slapping on a higher price. It’s about positioning your offer as a transformative investment.

But if you’ve been struggling to attract premium clients who see the value, you’re not alone. Many business coaches barely scratch the surface of what it really takes to make high-ticket sales feel effortless.

I’ve worked with soulful entrepreneurs who feel stuck selling one-off sessions that leave them drained and underappreciated, offering under-priced packages that attract the wrong clients and limit their income, or struggling to convert high-value offers because they lack the right positioning.

Shifting to premium pricing isn’t just about charging more. It’s about:

  • Stepping into your authority and owning your expertise

  • Articulating your value in a way that speaks directly to high-level clients

  • Crafting a premium offer that feels like an investment, not an expense

In this episode, I break down exactly how to structure, position, and sell high-ticket offers with confidence.

No fluff, just the key steps to attracting high-value, high-frequency clients who are ready to invest.

Tune in now, and if you’re ready to refine your messaging and start signing premium clients, check out the link below to learn more about working with me.

Let’s get you selling high-ticket with ease.

Enjoy the listen!

_______________

INVITATION TO WORK WITH JOANNA⁠⁠⁠⁠⁠⁠

Find out more about my 6-Week Premium Offer Intensive for coaches & healers ready to elevate their high ticket offers to attract more high-frequency clients.

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7 months ago
14 minutes 49 seconds

Goals With Soul
188: How To See Time Differently to Max Your Productivity, With Rashelle Isip

As a female coach or healer, you’re likely balancing multiple roles in your business - coaching, marketing, content creation, and everything in between. It’s no surprise that overwhelm can creep in when time never seems to be on your side.

In this episode, I sit down with Rashelle Isip, also known as The Order Expert®, a productivity consultant, time management coach, and organization expert who helps successful entrepreneurs, business owners, and professionals effectively manage their time and energy so they can reduce stress, work less, and make more money.

Rashelle is a regular columnist for Inc.com and has been featured in Fast Company, Forbes, The Washington Post, NPR, Huff Post, and The Atlantic. She’s also the author of four books, including The Order Expert’s Guide to Time Management and How to Be More Organized Right Now.

With years of experience helping professionals take control of their schedules and simplify their workflows, Rashelle shares invaluable insights into how our perception of time impacts our work-life balance - and how to shift toward a more easeful, flexible, and productive approach.

We explore:

  • How to embrace time as both structured and flexible, rather than rigid and restrictive

  • The power of enjoying what you do and how it changes the way you experience time

  • Recognizing when you’re operating from a place of “lack” versus “abundance” with your time

  • Why self-awareness is key to finding the right time management techniques that actually work for you

  • How to blend digital tools with analog methods to create a system that suits your natural tendencies

If you’ve been feeling stuck in a chaotic work routine, this episode offers a fresh perspective to help you regain balance, set better boundaries, and experience more flow in your day-to-day life.


🎧 Enjoy the listen!

________________

You can find Rashelle over on LinkedIn or her website, www.theorderexpert.com, where you can book a free 30 minute consultation with her.

________________

Struggling to refine your message? Let’s uncover what’s missing with a free Messaging Clarity Call! DM me on ⁠⁠Instagram⁠⁠, and let’s explore how to make your messaging more powerful and aligned.

✨If this episode spoke to you, I’d love for you to subscribe and leave a review. Your support helps more visionary coaches and entrepreneurs discover Goals with Soul!

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7 months ago
44 minutes 2 seconds

Goals With Soul
187: The Way To Attract Premium Clients Through Your Zone Of Genius

Welcome back to Goals with Soul! Today, I’m taking you along on my daily walk in the woods, as I talk about something that's been on my mind for a while - the difference between being a generalist and a specialist and how it impacts the type of clients you attract and the success of your business.

As a coach or healer, you may have felt the pressure to add more services to your offer suite because your clients seem to want more. But what if that’s actually holding you back?

The more experienced and premium a client is, the more they want to work with a specialist. They’re looking for the expert who will take them deep into solving their specific challenge - not someone who does a little bit of everything.


In this episode, I’ll walk you through:

- Why adding more services can actually dilute your impact

- How specializing helps you stand out and attract premium clients

- The real reason high-caliber clients invest in experts, not generalists

- My own journey from generalist to specialist and the transformation it brought

- How to identify your zone of genius and align your messaging to reflect it


If you’ve been feeling overwhelmed by all the things you’re offering or struggling to attract the right clients, this episode is for you. It’s time to elevate your messaging, simplify your business, and step fully into the work you’re meant to do!


Enjoy the listen!

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✨ Want a free Messaging Clarity Call with me? DM me on Instagram and let’s explore if refining your messaging is the missing piece for you.

If this episode resonated with you, I’d love for you to subscribe and leave a review. Your support helps more visionary coaches and entrepreneurs find Goals with Soul! ❤️

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8 months ago
15 minutes 48 seconds

Goals With Soul
186: How To Become a Wealthy Woman with Catherine Morgan

If you’ve ever felt overwhelmed by money - whether it’s managing it, making more of it, or even just talking about it - this episode of Goals With Soul is for you.


I’m joined by award-winning entrepreneur and Certified Financial Coach Catherine Morgan, and we’re diving deep into the emotional side of money. Because let’s be honest…money isn’t just about numbers; it’s about our beliefs, our past experiences, and the stories we tell ourselves.

Catherine knows this firsthand. Despite being a financial advisor, she struggled with her own money mindset until a personal health scare made her realize just how deeply money is tied to our emotions and sense of self.


Now, as the founder of The Money Panel®️ and Money StoryTypes®️, she helps women break free from limiting beliefs and build true financial resilience. Her #1 best-selling book It’s Not About the Money takes a trauma-informed approach to financial empowerment, and she’s on a mission to create financial equality for one million women.


Together, Catherine and I explore how our subconscious beliefs around money hold us back in life and business…and, most importantly, how to shift them. Whether you’re undercharging, avoiding money conversations, or feeling stuck in a feast-or-famine cycle, this episode will help you start rewriting your money story for good.


What You’ll Learn in This Episode:

- Why money mindset is the hidden factor affecting your business growth.

- How past experiences and societal conditioning shape your financial beliefs.

- Simple but powerful shifts to move from scarcity to financial empowerment.

- Catherine’s personal journey from debt to millionaire…and the key lessons she learned.


If you’re ready to stop letting money fears hold you back and start stepping into true financial freedom, this episode is a must-listen.


Connect with Catherine Morgan:

Websites: ⁠The Money Panel⁠, catherinemorgan.com

Instagram: ⁠@catherinemorganmoney

Podcast: ⁠It’s Not About the Money⁠

LinkedIn: Catherine Morgan


Connect with Joanna Ingram:

Website: ⁠iamjoingram.co

Email: ⁠jo@iamjoingram.com⁠

Instagram: ⁠@‌iamjo.ingram⁠


Download your FREE Elevator Pitch Guide HERE. ⁠30-Second Elevator Pitch


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8 months ago
46 minutes 14 seconds

Goals With Soul
185: How To Create Offers That Appeal To Premium Clients

Are you overcomplicating your offers and attracting the wrong clients? If you're ready to work with high-value, premium clients who truly appreciate your expertise and are a joy to work with, it's time to simplify.


In this episode of Goals with Soul, I’m sharing the surprising key to creating an irresistible offer for your most aligned, high-frequency clients. The answer? Simplification.


We’ll dive into:

✅ Why less is more when it comes to premium offers

✅ How over-delivering and adding "fluff" is repelling high-caliber clients

✅ The simple shifts I made in my programs—like ditching PDFs and video—that boosted results for my clients (and made my business feel easier than ever!)

✅ The mindset shift that allows you to confidently charge more while working less


If you’re constantly iterating, adding, and overcomplicating your offers, this is your permission slip to streamline—and start calling in premium clients who pay for your brilliance, not busywork.


Enjoy the listen!

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✨ Ready to elevate your business? Let’s simplify your offer and articulate its true value together. Click here to explore how we can work together!

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8 months ago
13 minutes 11 seconds

Goals With Soul
184. How To Overcome Anxiety With David Procyshyn

If you’ve been feeling stuck in a cycle of anxiety or dealing with chronic stress, this episode of Goals With Soul is for you.

I had the pleasure of sitting down with David Procyshyn, yoga and meditation teacher, massage therapist, and founder of DoYogaWithMe, a platform dedicated to helping people find freedom and alignment through movement and mindfulness.

David’s approach is practical and grounded—he gets that life is busy, and we don’t all have hours to dedicate to self-care. But his insights on how small, consistent shifts in your routine can calm anxiety, ease chronic pain, and help you feel more present are so impactful.

We explore his "Let Go of Anxiety and Fear 21-Day Program," and how you can start integrating simple tools, like mindful breathing and gentle yoga, into your day, even if you’re new to it all.

This episode is packed with actionable ideas to help you:

  • Calm your busy mind and feel more grounded in your day-to-day.

  • Address the root causes of anxiety, rather than just managing symptoms.

  • Take small, manageable steps toward building a practice that works for you—without the overwhelm.

If you’re ready to feel more ease and alignment in your life and reconnect with what truly matters, tune in to hear David’s incredible insights and practical advice.

Connect with David Procyshyn:

  • Website: davidprocyshyn.com

  • Facebook: David Procyshyn

  • DoYogaWithMe: doyogawithme.com

  • 21-Day Program: Let Go of Anxiety and Fear

Connect with Joanna Ingram:

  • Ways to work with Joanna: Current ways to work with me

  • Instagram: @‌iamjo.ingram

I’d love to hear how this episode resonates with you.

What small shifts will you be making? Message me or share your thoughts on Instagram! 🎧✨

@iamjo.ingram

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INVITATION TO WORK WITH JOANNA⁠⁠⁠⁠⁠⁠⁠

Information on my 4-Week Intensive for coaches & healers ready to position themselves to attract premium, high-frequency clients.

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8 months ago
35 minutes 5 seconds

Goals With Soul
183: How To Leverage Thought Leadership to Attract Premium Clients

In today’s episode of Goals with Soul, I’m diving into how you can become a recognized thought leader in your industry and start attracting those premium clients who are ready to invest in your work.

If you’ve been doing amazing things but feel like you're not quite getting the attention or clients you deserve, this episode is for you.

We talk about positioning yourself as the authority you are and how to stand out in a crowded market with more ease, so you can make the impact you're meant to.

I share why being seen as a thought leader goes beyond just creating content. It’s about building trust and authority to attract clients who value you.

We also dive into the power of expressing your unique opinions and how sharing your perspective can help guide the right clients straight to you.

Plus, I give you an example of how one of my clients used her unique approach to attract premium clients and fill her program.


Key Takeaways:

  • The importance of being seen as an expert to attract high-quality, soul-aligned clients.

  • How sharing your opinions and unique perspective can help you stand out.

  • Why having a book, TED Talk, or podcast isn't a prerequisite for becoming a thought leader.

  • A real client example of how expressing your unique method and opinions can help you fill your programs and attract the right people.

Thanks for listening - hope you enjoy the episode!

______________________

INVITATION TO WORK WITH JOANNA⁠⁠⁠⁠⁠⁠

Information on my 4-Week Intensive for coaches & healers ready to position themselves to attract premium, high-frequency clients.

Show more...
9 months ago
12 minutes 34 seconds

Goals With Soul
Welcome to Goals With Soul, the podcast for visionary coaches and healers on a journey to express their unique brilliance and attract high-value clients by building a brand from within. I'm Joanna Ingram, Brand Messaging Consultant and Premium Positioning Guide, blending 20+ years in marketing with intuitive strategy and spiritual alignment. Here, we dive deep into messaging, positioning, offers, and energetics, aligning your marketing with your purpose so you can magnetize clients who resonate deeply with your work. Let’s elevate your business with authenticity, intuition, and soul!