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Gentle Power
Gerta and Alex at YourNegotiations.com
34 episodes
11 hours ago
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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All content for Gentle Power is the property of Gerta and Alex at YourNegotiations.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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Episodes (20/34)
Gentle Power
33. Have you tried IFS therapy? It can make you a stronger negotiator

This week on Gentle Power, we explore how Internal Family Systems (IFS) therapy has changed the way we think about negotiations. The IFS school of thought is based on the idea that we all have different “parts” within us that try to protect us in different ways, and this framework offers surprising lessons for how we show up in high-stakes conversations.


Our conversation covers:

  • Why curiosity works better than confrontation when someone gets pushy or defensive
  • How to stay grounded when you feel triggered or under pressure
  • Why advocating for your younger self (or for someone you care about) makes it easier to ask for more
  • The link between self-awareness and business confidence, and why not negotiating can send the wrong signal
  • How responding with kindness helps you maintain your power while also getting a better outcome


Negotiating from this mindset will feel less like a flight and more like a creative dialogue. When we understand our own reactions and stay curious about what’s happening on the other side, even tough moments can turn into opportunities for connection and confidence, and of course, better outcomes.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex

Show more...
11 hours ago
11 minutes 13 seconds

Gentle Power
32. When you think you’re strengthening your position, but you’re giving it away

In this episode, we break down one of the most overlooked negotiation traps: how people give away their leverage when they think they’re actually helping their case. From revealing salary history to competing offers to personal disclosures, even senior leaders can unintentionally anchor themselves low and limit their earning power.


Our conversation covers:

  • How one of our high performing, executive clients made a fatal mistake in their negotiations thinking they were actually helping their case

  • Why sharing salary history instantly anchors the negotiation and erases options you didn’t know you had

  • How companies subtly steer candidates into revealing information they’re legally protected from sharing

  • Why “market data” is far less reliable than people think. The real number that matters is the top of their budget - we can never know that number but here’s what to do about it. 

  • The compounding cost of leaving even a small amount of salary on the table and how it shapes every raise, promotion, and future offer

  • How disclosing pregnancies, relocations, side projects, or “I’m not talking to anyone else” can shift power

  • Why naming competing companies or industries collapses your leverage, and how to keep optionality without lying


Most leverage is lost in moments that feel harmless. The more intentional you are with what you share, the more confidently you can negotiate for the future you want.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex



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1 week ago
16 minutes 19 seconds

Gentle Power
31. How to negotiate when you were referred by someone in the company

In this episode, we discuss a common dilemma: how to negotiate when the job opportunity came through a referral. Many people hesitate to negotiate in these situations out of fear of seeming ungrateful or straining the relationship that helped them get in the door. We share how to approach these conversations without creating awkwardness or risking the relationship.


Our conversation covers:

  • Why a warm intro doesn't mean you can’t advocate for yourself
  • Why keeping a pulse on your market value now will help you negotiate roles later that came through warm intros
  • The mindset of treating referrals as opportunities for both sides, not an obligation that you must fulfill
  • How to communicate tactfully with gratitude, professionalism, and calm
  • Viewing referrals like dating intros (mutual fit still matters)


We also share:

  • Alex’s biggest DJ set yet: opening at one of NYC’s biggest Halloween festivals
  • Recording our podcast and serendipitously hosting a mini-reunion during our 12-hour layover to Korea
  • Alex's real-life story where the “backup company” became the dream offer


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex



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2 weeks ago
25 minutes 14 seconds

Gentle Power
30. An ex-Google corporate attorney on negotiations

This week we’re joined by Alex Daniels, founder of Decrypted Law and a JD-MBA who is ex-Google, has advised startups and investors during his time at Cooley, and now through his own practice. Alex helps founders and employees navigate legal complexity and drive equitable outcomes through intentional legal design. We explore the structures that keep negotiations ethical, equitable, and grounded in real leverage.


Our conversation covers:

  • What founders and employees should know about clawback clauses, non-competes, non-solicits, and NDAs, and why the language matters more than the label

  • How to approach severance negotiations, what “reasonable” looks like, and when to consider outside counsel

  • How personal disclosures can shift power in negotiations, and why the wrong timing or location-based pay changes can expose companies to discrimination claims

  • The difference between RSAs, RSUs, and ISOs, and how early exercise or cash compensation can preserve real value over time


We also share:

  • Alex’s journey from Google to Cooley to building his own flat-fee law firm for startups

  • A true case of a relocation gone wrong and what founders can learn about jurisdiction and fairness

  • Why reading and understanding every clause in your offer or CIIAA is the strongest move you can make


The more awareness you bring to the table, the better equipped you are to ensure your best outcome, and our conversation with Alex provides the tools to navigate your next contract confidently.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex



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3 weeks ago
1 hour 3 minutes 6 seconds

Gentle Power
29. A corporate attorney’s take on business deal negotiations

In this episode, we’re joined by corporate attorney and SaaS dealmaker, Omeed Tabiei, whose career spans Hyperloop’s moonshot years, two startups of his own, and now a boutique legal firm that helps software founders from incorporation to exit. We dig into how negotiation really works across the startup lifecycle: pricing your services, converting cold outreach into warm relationships, and protecting leverage when buyers come knocking.


We cover:

  • Why everything is a negotiation, from scoping legal work to structuring M&As

  • How Omeed turns cold leads warm: identify motivations, give value up front, and keep a seat at the table

  • How founders lose leverage in exits and how to run a competitive process

  • Decoding offers beyond the headline price: stock, holdbacks, working-capital adjustments, taxes

  • Guardrails for buyer diligence: phased NDAs, term sheets first, and when to use breakup fees


We also share:

  • Bazaar-born instincts: a dad who made every purchase a negotiation (and how that translates stateside)

  • The inside story of Hyperloop’s rise and lessons from raising nine-figure capital on a moonshot

  • Omeed's journey: starting two companies, navigating a co-founder dispute, and returning to law to help founders succeed


“Gentle power” here means pairing clear asks with real empathy: protect your leverage, lead with value, and move every conversation toward fair, durable agreements, for both sides.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex



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4 weeks ago
47 minutes 2 seconds

Gentle Power
28. Inside a hiring manager’s mind during negotiations

In this episode, we’re joined by Mariane Bekker: engineering leader through six exits, former Director of Engineering at Mindbody, and founder of the 80k-member tech community, Founders Bay. Our conversation explores pay and negotiations from the hiring side, how bias actually shows up in offers, and how women (and allies) can ensure fair offers from both sides of the table.


We cover:

  • How to avoid anchoring traps that disadvantage women in offers

  • Why motivation and scope often matter more than “market data”

  • Practical phrases that reframe the conversation without giving up leverage


We also share:

  • Mariane’s path from cold-calling offices with 50 resumes to building a 55% women engineering org

  • How asking for a higher title early shaped every step of her career

  • Real tactics she used as Head of Engineering to redesign hiring systems

  • The personal grit behind her negotiation style, from war-torn Lebanon to Silicon Valley


If you hire, lead, or negotiate in tech, this one’s a masterclass on advocating for yourself and others without leaving value on the table.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex






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1 month ago
45 minutes 15 seconds

Gentle Power
27. Negotiations for founders & startups

This week we’re sharing a live workshop we hosted with Marianne Bekker (Managing Partner, Founders Bay) on how founders can negotiate across every phase of the startup journey, from co-founder splits to investor terms, design partners, vendors, and early hires. Gerta walks through a practical framework for keeping leverage, avoiding common traps (like giving numbers/ranges), and aligning deals to the right priorities rather than the loudest ones.


Our presentation covers:

  • The founder negotiation map: co-founders, investors, early employees/contractors, advisors, vendors, design partners, customers, and M&A
  • How to preserve leverage (and why you should almost never give numbers or ranges)- Crafting your priority stack (price now vs. lifetime value, brand/reputation, referrals, timelines) and marking true non-negotiables
  • Design-partner dynamics: avoiding excessive customization and setting scope, time, and compensation
  • Vendor contracts 101: price, scope, timelines, royalties, exclusivity, and when to push vs. trade
  • Investor terms beyond valuation: board seats, control, and post-deal involvement
  • In-person moments: why you shouldn’t negotiate on the spot (and what to do instead)


A founder’s job is nonstop negotiation, and this workshop gives you the scripts, structure, and judgment to secure better terms without burning bridges.

For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex

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1 month ago
33 minutes 15 seconds

Gentle Power
26. Negotiating a $800K DJ contract & robot combat

In our first in-person interview, we sat down with David Carvalho: entrepreneur, veteran DJ, and the man behind some of San Francisco’s most iconic tech and music events. For more than two decades, David has booked talent for Dreamforce, the Super Bowl, and private gatherings for Silicon Valley’s most influential leaders, while also performing at Coachella, Ultra, Outside Lands, Giants, Warriors, and Raiders games, Google and Facebook’s IPO parties, and even Christina Aguilera’s wedding.

In our conversation, David shares how he has built long-lasting partnerships and a storied career by balancing integrity, creativity, and negotiation savvy.


We cover:

  • How to discover priorities before talking price
  • Why putting someone between you and the money protects both leverage and relationships
  • The value of buying time instead of deciding on the spot
  • How to use anchor packages to create choice and reframe negotiations


We also share:

  • David’s path from spinning house music at local bars to performing at world-renowned music festivals, big tech’s IPO parties, professional sports games, and even Christina Aguilera’s wedding
  • His journey building his event production company, SFVibe, and organizing San Francisco’s mega tech parties with VR-controlled robot fights
  • Lessons from booking events for Dreamforce, the Super Bowl, and Silicon Valley’s most influential tech leaders


Whether you’re a job seeker, founder, or just navigating big decisions, this episode is a masterclass in applying real-world negotiation lessons to your own career and life.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex

Show more...
1 month ago
1 hour 2 minutes

Gentle Power
0. What it's like working with us

We often get asked, "What does a negotiation service look like?" In this video, we go into detail on exactly what our clients experience when they work with us to negotiate their compensation.If you're in the job search or expecting upcoming negotiations, book a free call with us to get free negotiation tips for your situation and to explore if we're a good fit to work together! Find a time here: https://calendly.com/alexhapki/call

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1 month ago
38 minutes 13 seconds

Gentle Power
25. Don’t say “fair” or “generous” in negotiations

In this episode, we unpack the exact words and phrases that quietly tank negotiations, and what to say instead. A recent study conducted by Neil Rackham shows skilled negotiators use far fewer “irritator words” like “fair,” “reasonable,” and “generous,” because those labels backfire.


We cover:

  • The “irritator words” to avoid based on the study (“fair offer,” “reasonable,” “generous”) and simple, better substitutes

  • Irritator words that we have observed from our experience and what to say instead

  • A kinder, stronger deflection than “I’m not comfortable sharing that” (for salary questions, competing offers, etc.)

  • How to ask for details or a written summary without sounding distrustful (skip “can you put that in writing?”)

  • When to hold your line without giving numbers or ranges, and still preserve rapport

  • A quick behavioral nudge you can use (the “because” effect) without being manipulative


We also share:

  • Gerta’s negotiation training roots (MIT/Harvard) and why behavioral science runs our playbook

  • The odd “eyes on the coffee jar” study and what it teaches about human behavior


Tune in to learn the subtle wording tweaks that protect your leverage, keep rapport intact, and help you land better outcomes without sounding adversarial.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex


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1 month ago
30 minutes 43 seconds

Gentle Power
24. How AI can jeopardize your negotiations

In this episode, we tested AI against some of our most common negotiation questions to find out where it helps, and where it confidently steers you wrong. On paper it looked helpful, but the devil was in the details; the results were a mix of good reminders and dangerously misleading shortcuts. We covered topics like:


  • Why “market data” (Glassdoor, Levels, Blind) rarely moves real offers, and what to use instead

  • How to ask for a written offer the right way (and why a signable letter beats a summary email)

  • Better scripts than “Is this negotiable?” (and why you shouldn’t give numbers or ranges)

  • Reading “best and final,” when to keep pushing, and when to stop without burning bridges


We also share stories including:


  • A world-class MBA who nearly blew an offer while being enrolled in a negotiations course

  • The exec candidate who cited market data and was told, “Even our C-suite doesn’t make that”

  • How big companies quietly changed their offer tactics and how we adapted

  • A quirky-but-real priority a client negotiated (and why we re-ordered her asks)


Tune in to see us run a live test on an AI model’s negotiation advice, what it gets right, what it misses, and how to protect your offer when the stakes are high.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex



Show more...
2 months ago
37 minutes 3 seconds

Gentle Power
23. How companies hide comp details in plain sight

In this episode, we cover:

  • A real-life example of an offer letter from a major company that seemed to grant $50K/year in equity, but turned out to be far less
  • Simple ways to ask for clarity without sounding combative
  • Why assuming best intent helps you keep leverage and relationships intact


We also share:

  • A Burning Man story that raised the question: do we negotiate with friends?
  • The classic “splitting an orange” example that shows how creative problem-solving beats compromise


Tune in for practical strategies to catch misleading phrasing and protect your compensation.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex

Show more...
2 months ago
17 minutes 3 seconds

Gentle Power
22. Even the best negotiators need help

In this episode, we cover:

  • Why even world-class professionals with top MBAs and deal-making experience can still mishandle their own salary negotiations

  • The stigma around hiring a coach, and how it’s no different from hiring a trainer, therapist, or MBA consultant to help you level up

  • The gap between knowing good advice and executing it well when the stakes feel high and context matters

  • Why AI is unable to replace a negotiations consultant


We also share:

  • A candid story from a friend who was literally taking a negotiations class while fumbling her own offer

  • How we tweak strategies to fit the specific recruiter, timing, and leverage in each client’s situation, and why what the other side says often doesn’t mean what you think it does


Tune in for a mix of real-world case study and practical insights, so you can see why even seasoned pros benefit from expert support, and avoid leaving money on the table.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex


Show more...
2 months ago
27 minutes 3 seconds

Gentle Power
21. We interview an HR leader & employment attorney

This week, we spoke with Kevin Houng, an HR/people business partner, former employment attorney, and one of Alex’s longest friends, who’s helped launch dozens of venture-backed teams and guided executives through complex compensation decisions.


In our conversation, we covered:

  • How companies actually decide budgets for open roles, from scrappy startups to Fortune 500 giants
  • Why larger organizations lean on rigid salary bands (and algorithms) while smaller teams often make exceptions for the right candidate
  • The truth about “we don’t negotiate” policies, and why there’s almost always more room than recruiters admit
  • Tactics for spotting your leverage, asking the right discovery questions, and pushing past the fear of rescinded offers


We also share:

  • Kevin’s journey from Columbia Law School attorney to HR leader, guiding both employers and employees through high-stakes conversations
  • Surprising factors that tip the scales in negotiations, like how long a role has been open, or whether a company is in growth vs. downturn mode
  • Why being polite and persistent beats being “hard to get”, and the overlooked power of thoughtful follow-up notes

Tune in for an insider’s view from both sides of the hiring table, plus practical scripts and mindsets to help you negotiate with confidence, secure fair pay, and avoid leaving money on the table.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex


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2 months ago
56 minutes 54 seconds

Gentle Power
20. We met with a divorce mediator

For this week’s episode of Gentle Power, we welcome our very first guest: Joe Dillon, founder of Equitable Mediation. Joe has spent nearly two decades helping couples navigate the high-stakes, emotionally-charged negotiations of divorce without lawyers, achieving outcomes that protect both their finances and their future relationships.


In our conversation, we explore the surprising overlap between divorce mediation and salary or job offer negotiations, including:

  • Why “don’t decide before discovery” can save your leverage
  • Common mistakes that derail negotiations, from unrealistic comparisons to letting emotions lead
  • How to normalize feelings without letting them control the process
  • Why assuming best intent often leads to better agreements
  • Practical ways to run a business with your spouse while keeping both the work and the relationship healthy


We also discuss Joe’s path from corporate negotiations to Harvard negotiation training to achieving a 98% mediation settlement rate, and the mindset shifts that keep even tense deals from collapsing.


If you’ve ever had to protect your value, bridge a high-emotion gap, or keep a conversation moving toward a win-win, you’ll take away proven tactics to approach any negotiation with clarity, empathy, and ideal outcomes.


Learn more about Joe and his work at ⁠EquitableMediation.com⁠


For more from Gerta & Alex:

Book free consultation call with Alex: ⁠Calendly⁠

Get our free negotiation worksheet: ⁠YourNegotiations.com⁠

Read our weekly newsletter: ⁠Newsletter⁠

Instagram: ⁠@yournegotiations⁠

LinkedIn: ⁠Gerta⁠ | ⁠Alex⁠

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3 months ago
1 hour 5 minutes 6 seconds

Gentle Power
19. How to get your offer rescinded

In this episode, we cover:

  • Five real reasons offers get rescinded (and how to avoid each)
  • Cordial scripts and mindset shifts to push back safely without burning bridges


We also share:

  • Why one client held onto her “Company A” offer - and how it saved her from a late‑stage fallback at “Company B”
  • The “equity‑info blackout” that led to Company B falling through, and the upfront questions she now asks
  • Our favorite Gentle Power negotiation script to keep your offer intact and relationships strong


Tune in to master the art of getting the deal you deserve, without risking rescinds or damaged relationships.



For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations
LinkedIn: Gerta | Alex

Show more...
3 months ago
23 minutes 53 seconds

Gentle Power
18. Being selfless is hurting your salary

For this week’s episode, we are sharing Gerta’s recent interview with Brendan Aronson on the Milvet Podcast, where we discussed actionable negotiation tactics tailored for military veterans transitioning into the civilian job market; insights are just as relevant for people from other backgrounds.

In this conversation, we cover:

  • How military service shapes your mindset - and why “service before self” must shift to “advocate for yourself” in the civilian job market

  • The single biggest leverage point: waiting for, and negotiating on, a written offer, not a verbal handshake

  • Why lying about a competing offer backfires (and how to genuinely build FOMO with real options)

  • The power of showing authentic excitement to seal the deal, and not negotiating against yourself

  • Defining your “walk-away” point and using it to guide every ask

  • Equity fundamentals for pre-IPO vs. public companies, and when to lean into cash vs. stock

We also share:

  • Gerta’s journey from Albania to MIT and Harvard negotiation trainings

  • Brendan’s Marine-to-startup perspective on advocacy and interview prep

  • Must-know pitfalls: dodging illegal salary-history questions and framing your “why”


Listen in, sharpen your negotiation edge, and take confident steps toward the next chapter of your career.

For more:

Book free consultation call with Alex: ⁠Calendly⁠

Get our free negotiation worksheet: ⁠YourNegotiations.com⁠

Read our weekly newsletter: ⁠Newsletter⁠

Instagram: ⁠@yournegotiations

⁠LinkedIn: ⁠Gerta⁠ | ⁠Alex

Show more...
3 months ago
53 minutes 10 seconds

Gentle Power
17. Avoiding awkward negotiation moments & how to easily reconnect with old friends

In this episode, we cover:

  • How to lock in clear price limits with hairstylists, plumbers and other contractors - so you never get surprised by unexpected add‑ons

  • Why spelling out the real problem you need to solve (“I keep getting unexpected invoices”) and your intent (“I run a business and need full visibility”) makes pushback feel natural

  • Tactful scripts for deflecting vague scope creep, communicating your budget, and keeping relationships positive

  • The power of a simple “here’s why it matters to me” explanation to transform awkward interactions into win–wins

We also share:

  • Gerta’s platinum hair adventure - and the upfront budget script that kept her stylist from veering into gray‑area pricing 

  • A simple, one‑minute exercise for reconnecting with old friends you’ve lost touch with


Tune in for a mix of practical money‑savvy tactics and heart‑centered mindfulness, so you can pay what’s fair, avoid hidden fees, and reach back out to the people who matter.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations
LinkedIn: Gerta | Alex

Show more...
3 months ago
33 minutes 33 seconds

Gentle Power
16. Six tips to increase your next offer by 5-6 figures

For this week’s episode, we are sharing our recent interview with Lauren McGoodwin from Career Contessa, where we focused on practical tips to improve your next job offer by 5-6 figures. We covered topics and strategies including:


  • Why oversharing destroys your leverage, and how to tactfully deflect “What’s your number?” questions
  • The surprising power of genuine enthusiasm in negotiations
  • How to ask multiple open-ended questions, embrace strategic silence, and keep the dance going
  • Letting employers know you’re interviewing elsewhere without giving away your leverage
  • Clarifying your true priorities (cash, equity, flexibility) and using non-negotiables to guide every ask


We also share behind-the-scenes stories from Gerta’s journey (from Albania to MIT to co-founding YourNegotiations.com) and Alex’s path (Air Force Academy to Instagram product marketing).


Join us for a deep dive into the mental game of negotiation - equal parts strategy, psychology, and storytelling - to help you claim the deal you deserve.

For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex

Show more...
4 months ago
27 minutes 33 seconds

Gentle Power
15. The negotiator’s state of mind & euro adventures

In this episode, we cover:

  • Focusing on fairness can sabotage the negotiation
  • Sometimes the best move is to just settle and spend your energy elsewhere
  • Your job offer isn’t something you’re lucky to receive; it’s a mutual value exchange
  • Do what’s best for you, not just what benefits the company
  • Don’t take what an employer says at face value
  • Negotiation is a game, and you’re allowed to play it


We also share:

  • Gerta’s Sandbox retreat in rural Spain: tribal percussion, spider-ridden tent nights, and lakeside sunrise raves
  • Alex’s solo week of running the business leading to an unexpected motivation boost
  • A quick Milan detour for Dua Lipa with Albanian friends, then family time (and jet-lag battles) in Albania


Join us to learn how the right negotiation mindset, equal parts gratitude and game theory, can help turn any scenario into a better deal.


For more:

Book free consultation call with Alex: Calendly

Get our free negotiation worksheet: YourNegotiations.com

Read our weekly newsletter: Newsletter

Instagram: @yournegotiations

LinkedIn: Gerta | Alex

Show more...
4 months ago
51 minutes 59 seconds

Gentle Power
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.