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Gentle Power
Gerta and Alex at YourNegotiations.com
34 episodes
16 hours ago
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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All content for Gentle Power is the property of Gerta and Alex at YourNegotiations.com and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.
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Careers
Business
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18. Being selfless is hurting your salary
Gentle Power
53 minutes 10 seconds
3 months ago
18. Being selfless is hurting your salary

For this week’s episode, we are sharing Gerta’s recent interview with Brendan Aronson on the Milvet Podcast, where we discussed actionable negotiation tactics tailored for military veterans transitioning into the civilian job market; insights are just as relevant for people from other backgrounds.

In this conversation, we cover:

  • How military service shapes your mindset - and why “service before self” must shift to “advocate for yourself” in the civilian job market

  • The single biggest leverage point: waiting for, and negotiating on, a written offer, not a verbal handshake

  • Why lying about a competing offer backfires (and how to genuinely build FOMO with real options)

  • The power of showing authentic excitement to seal the deal, and not negotiating against yourself

  • Defining your “walk-away” point and using it to guide every ask

  • Equity fundamentals for pre-IPO vs. public companies, and when to lean into cash vs. stock

We also share:

  • Gerta’s journey from Albania to MIT and Harvard negotiation trainings

  • Brendan’s Marine-to-startup perspective on advocacy and interview prep

  • Must-know pitfalls: dodging illegal salary-history questions and framing your “why”


Listen in, sharpen your negotiation edge, and take confident steps toward the next chapter of your career.

For more:

Book free consultation call with Alex: ⁠Calendly⁠

Get our free negotiation worksheet: ⁠YourNegotiations.com⁠

Read our weekly newsletter: ⁠Newsletter⁠

Instagram: ⁠@yournegotiations

⁠LinkedIn: ⁠Gerta⁠ | ⁠Alex

Gentle Power
Join Gerta Malaj & Alex Choi as they share negotiation playbooks, dissect real deals, and reveal life bootstrapping a husband-wife business in SF. As co-founders of YourNegotiations.com, they’ve added 5-6 figure raises to job offers and guided founders through investor, vendor, and customer negotiations - B2B contracts, fundraising, co-founder splits, and more. Gerta (MIT MEng, Wellesley Math) spent 10+ years at LinkedIn, Salary.com & VC firms. Alex, a USAF veteran, ran GTM for Meta’s #2 revenue team at Instagram and is a 3× founder with Wharton MBA & Harvard MPA.