Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
History
Sports
Health & Fitness
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/cc/f0/6e/ccf06e33-473d-9c07-19a6-50ac3948ae7d/mza_5609886107169585642.jpg/600x600bb.jpg
Fuse - The PR, Marketing and Communications Podcast
PRCA
74 episodes
4 days ago
'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse
Show more...
Marketing
Business
RSS
All content for Fuse - The PR, Marketing and Communications Podcast is the property of PRCA and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse
Show more...
Marketing
Business
Episodes (20/74)
Fuse - The PR, Marketing and Communications Podcast
Wikipedia's Crucial Role in the Digital Age: From Volunteers to Algorithms

In this episode, we sit down with William Beutler is a veteran Wikipedia editor and the founder ofBeutler Ink, a digital agency specialising in Wikipedia strategy and AI-era reputation management for clients ranging from startups to Fortune 50 companies.

Join us as we explore the challenges faced by Wikipedia editors, the complexrelationship between PR firms and online knowledge platforms, and the criticalrole Wikipedia plays in training large language models. From the risks faced byvolunteer editors in authoritarian regimes to the future of information in theAI era, this conversation unpacks the hidden mechanics of one of the internet'smost important resources. Discover the delicate balance between transparency,accuracy, and the evolving digital landscape of global knowledge.

___________________________________________________________

 

Connect:

LinkedIn: William Beutler

Website: www.beutlerink.com
Follow Adrian Ma:

LinkedIn: Adrian Ma- Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribeif you enjoyed this episode!

 

Podcast Manager andProducer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global

LinkedIn: IkechukwuMgbenwelu

 

Disclaimer: Viewsexpressed by the guest are their own and not necessarily endorsed by the Fusepodcast.

Show more...
1 week ago
44 minutes 9 seconds

Fuse - The PR, Marketing and Communications Podcast
The Impact of AI on PR Skills and Recruitment

In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior account executives in London.

Connelly predicted a future talent shortage and suggested agencies may need to invest more in training junior staff, and also highlighted the emergence of AI specialist roles and the need for critical thinking in PR, and much more.___________________________________________________________Connect:LinkedIn: Dean ConnellyWebsite: www.wearelatte.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQA big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.



Show more...
1 month ago
31 minutes 35 seconds

Fuse - The PR, Marketing and Communications Podcast
The Psychology of Influence: Navigating Disinformation in the AI Age


This Special live session of PRCA Fuse takes place at our PRCA UK + PA Conference.


Our discussion, hosted by Adrian Ma and featuring Anjuli Bedi, Founder of Boon, focused on the psychology of influence and navigating disinformation in the AI age. Anjuli highlighted the rise of disinformation, particularly during the COVID-19 pandemic, and its impact on brands and society.


She differentiated between misinformation and disinformation, emphasising the latter's intent to harm. Examples included deepfake videos and social media manipulation. The conversation also covered the role of social media platforms in spreading disinformation and the need for a human-centric approach in PR to combat it. The session concluded with a call for innovative solutions and the importance of understanding and addressing the root causes of disinformation.Subscribe for more conversations at the intersection of technology, media, and strategy.

___________________________________________________________

Connect:

LinkedIn: Anjuli Bedi, Founder of Boon

Website: https://www.boonglobal.io/

______________________________________________________

Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!


Podcast Manager and Producer: Ikechukwu Mgbenwelu

ike.mgbenwelu@prca.global

LinkedIn: Ikechukwu Mgbenwelu


A big thank you to our great broadcast PR agency partner, Markettiers, for supporting this session.


PRCA_HQ Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.


Show more...
1 month ago
30 minutes 54 seconds

Fuse - The PR, Marketing and Communications Podcast
AI, Web3, and the Future of Gaming: A PR Revolution

Step into the future of tech and communications with Kalie Moore, founder of High Vibe PR in Berlin. In this dynamic episode of PRCA Fuse, we unpack the powerful convergence of web3 gaming, artificial intelligence, and next-gen PR strategies.Learn how web3 gaming is shifting the landscape by giving players ownership through NFTs, and why transparency and community engagement are now essential. Kalie also shares her journey building PRCoverage.ai, an AI-powered tool that tracks visibility metrics and redefines how PR success is measured.Whether you're a PR professional, tech enthusiast, or curious creator, this episode offers fresh insights on how small agencies can lead innovation and make a lasting impact.Subscribe for more conversations at the intersection of technology, media, and strategy.___________________________________________________________Connect:LinkedIn: Kalie MooreTwitter: @kaliemooreWebsite: https://www.highvibepr.com/______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
2 months ago
35 minutes 6 seconds

Fuse - The PR, Marketing and Communications Podcast
From Talkability to Triumph: Lessons in Creative PR

Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR.


In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, discover how to push clients to be braver, and learn what it takes to negotiate one of the greatest deals in PR agency history.


Whether you’re a PR professional, creative thinker, or just love a good business story, this episode is packed with insights on creativity, resilience, and building a lasting legacy.


🔔 Don’t forget to subscribe for more episodes with industry leaders!


👇 Listen now and get inspired to make your own mark in PR.


#PR #Podcast #FrankPR #PRCAFuse #Talkability #Creativity #Inspiration ___________________________________________________________Connect:LinkedIn: Graham Goodkind | FrankTwitter: @goodkind | @WelcomeToFrankWebsite: https://www.welcometofrank.com/contact

______________________________________________________

Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
2 months ago
46 minutes 20 seconds

Fuse - The PR, Marketing and Communications Podcast
Inside the Summit: Secrets from the Frontlines of Global Change

From UN negotiations to climate conferences, hear firsthand accounts of how world-changing conversations happen. Join us for an extraordinary journey into the heart of global decision-making with Barry Johnston, co-founder of Purpose Union and former global advocacy director for the Malala Fund.

In this riveting episode, Barry pulls back the curtain on international summits, revealing the intricate dance of diplomacy, unexpected moments of connection, and the relentless pursuit of global change.

___________________________________________________________

Connect:

LinkedIn: Purpose Union

Twitter: @purpose_unionWebsite: purposeunion.com

______________________________________________________

Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.


Show more...
2 months ago
31 minutes

Fuse - The PR, Marketing and Communications Podcast
Pangolin PR Presents: The Earned Media Playbook

In this revealing episode, Pangolin's co-founders dive deep into the transformative world of earned media and PR. Will Cook and David Phillips break down how the communication landscape has dramatically shifted over the past decade, introducing their innovative 4P model: Publishers, People of Influence, Platforms, and Peers.

The conversation explores how modern PR extends far beyond traditional media relations, incorporating influencers, social platforms, and community engagement. Using real-world examples like their Frank's Hot Sauce campaigns with Danny Dyer, they demonstrate how a single campaign can generate multi-channel impact, from social media buzz to traditional media coverage.

______________________________________________________

Connect:

LinkedIn: Pangolin
Pangolin
@Pangolin_PR

Website: pangolinpr.com

______________________________________________________

Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!


Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQ

Show more...
3 months ago
45 minutes 9 seconds

Fuse - The PR, Marketing and Communications Podcast
Beyond Classrooms: Brands, Youth, and Social Impact, the Hark Way!

Ever wondered how brands can truly connect with the next generation? Join us for an eye-opening conversation with Catherine McColl and Victoria Miller, co-founders of Hawk, as they reveal the secrets to creating meaningful youth engagement programs that make a difference.


In this episode, you'll discover:


How the London 2012 Olympics inspired a new approach to youth programs


Real-world examples of transformative education initiatives


Insider strategies for brands looking to create authentic impact


Global case studies from AIA's Healthiest Schools Competition to Premier League Primary Stars


From mental health apps to innovative school playground projects, Catherine and Victoria share incredible stories of how brands can support and empower young people. Whether you're a marketer, educator, or business leader, this podcast offers unprecedented insights into youth engagement.

Key Highlights:

✓ Unique approaches to youth and education programs

✓ Measuring real-world impact

✓ Navigating the complex landscape of youth engagement

✓ Global perspectives on education and social impact

Don't miss this game-changing conversation that proves brands can be a force for good!

______________________________________________________

Connect:

LinkedIn: Hark

Website: harklondon.com/

______________________________________________________

Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!



Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

Linkedin: Ikechukwu Mgbenwelu

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

Show more...
3 months ago
35 minutes

Fuse - The PR, Marketing and Communications Podcast
From Boy Bands to Boardrooms: Suresh Raj's Transformative Journey

In this compelling episode of the PRCA Fuse podcast, join Suresh Raj, a pioneering communications executive who made the extraordinary transition from MTV performer to Global Chief Growth Officer, as he recounts his inspiring story of resilience, diversity, and determination.

Discover how this Malaysian-born, multicultural professional navigated the intricate worlds of music, public relations, and corporate leadership, breaking down barriers and creating opportunities throughout his journey. Suresh’s path is a masterclass in authentic leadership, strategic growth, and leveraging one’s platform to drive meaningful change.


Key Highlights:

  • A global career spanning independent agencies and major networks
  • Named one of the top LGBTQ+ executives by the Financial Times
  • A passionate advocate for diversity and inclusion in communications
  • Insights from Ogilvy PR to M&C Saatchi North America

Whether you're an aspiring communications professional, an entrepreneur, or simply seeking inspiration, this episode offers invaluable lessons in perseverance, authenticity, and transforming challenges into opportunities.

______________________________________________________

Connect:

LinkedIn: Suresh Raj (He/Him/His)

______________________________________________________


Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!


Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

LinkedIn: Ikechukwu Mgbenwelu

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

Show more...
4 months ago
46 minutes 25 seconds

Fuse - The PR, Marketing and Communications Podcast
Screen Deep: Race, Representation, and the Media Revolution with Professor Anamik Saha

On this episode, our host, Adrian Ma, is joined by long-time friend and leading voice in the study of race, media, and cultural industries, Professor Anamik Saha. Anamik Saha is a Professor of Race and Media at the University of Leeds and co-editor of the European Journal of Cultural Studies.

His work critically explores how race and power shape the media we consume, and he’s the co-author of the powerful new book The Anti-Racist Media Manifesto.

From his groundbreaking research on diversity in publishing to his thought-provoking insights on racial capitalism and digital culture, Professor Saha brings a sharp, necessary lens to the media landscape. Let’s dive in

______________________________________________________

Connect:

School of Media and Communication

University of Leeds, Leeds, LS2 9JT

Office: Rm 2.18 Clothworkers' North Building

My office hours are Wednesdays between 9:30-11:30.

Please click here to book an appointment.


New book, The Anti-Racist Media Manifesto (2024) (co-authored with Francesca Sobande and Gavan Titley), is now available from Polity.

Recent work

______________________________________________________

Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR

_______________________________________________________

Like and subscribe if you enjoyed this episode!


Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

LinkedIn: Ikechukwu Mgbenwelu

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.


Show more...
5 months ago
47 minutes 54 seconds

Fuse - The PR, Marketing and Communications Podcast
The Deal Makers: Secrets of Successful Agency Acquisitions

Join host Adrian Marr as he sits down with David Blois, a veteran M&A expert with over 30 years of experience in the communications industry, to unravel the intricate world of agency acquisitions and mergers. In this riveting episode, David pulls back the curtain on what happens behind the scenes of high-stakes business deals. From his early days navigating the challenging markets of post-Berlin Wall Eastern Europe to becoming a leading M&A advisor, David shares unprecedented insights into:


• The critical importance of cultural fit in successful acquisitions

• How to prepare your agency for a strategic sale

• Insider secrets from 30 years of deal-making

• The evolving landscape of private equity in communications

• Surprising stories from his most memorable transactions

Whether you're an agency owner considering a future sale, a communications professional curious about industry dynamics, or an entrepreneur seeking strategic growth, this episode offers invaluable wisdom from one of the sector's most experienced dealmakers. Discover the human stories behind business transactions, learn how to maximise your agency's value, and gain a deeper understanding of the strategic chess game that is modern communications M&A.


________________________________________________________

Connect with David Blois:


Twitter: @MandAAdvisory

YouTube: @MandAAdvisory

LinkedIn: David Blois


Follow Adrian Ma on Social Media:

LinkedIn: Adrian Ma - Fanclub PR | Fanclub PR

Website: Fanclub PR _______________________________________________________

Like and subscribe if you enjoyed this episode!


Podcast Manager and Producer: Ikechukwu Mgbenwelu: ike.mgbenwelu@prca.global

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are not necessarily endorsed by the Fuse podcast.

Show more...
6 months ago
36 minutes 37 seconds

Fuse - The PR, Marketing and Communications Podcast
The Empathy Equation: Building Global Teams That Thrive

In this episode of PRCA Fuse, our host, Farzana Baduel, CEO of Curzon PR, is joined by Viroslava Novosylna, CEO of Slova Tech PR and co-founder of W Tech, who discusses her daily routine, emphasising the significance of mental health and personal activities. She highlights the challenges of managing an international team after the Ukraine invasion, focusing on mental health and remote work. Viroslava shares her journey of launching Slova Tech PR at 22, motivated by Ukraine's tech boom. She underscores female founders' need to establish personal brands and overcome imposter syndrome. Furthermore, Viroslava co-founded the Ukrainian PR Army to aid in crisis communication. She views AI as a means to enhance PR efficiency but emphasises the importance of human interaction in international communication.


________________________________________________________

Connect with Viroslava Novosylna:

Instagram: @slova.agency

LinkedIn: Viroslava Novosylna

Website: slova.agency

Follow Farzana on

Social Media: Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

________________________________________________________

Like and subscribe if you enjoyed this episode!


PRCA Fuse Producer: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
7 months ago
45 minutes 53 seconds

Fuse - The PR, Marketing and Communications Podcast
Inside Hunter UK: Daisy Pack on Leadership, Innovation & PR Trends

In this episode of PRCA Fuse, our host, Farzana Baduel, sits with Daisy Pack, Managing Director of Hunter, and discusses her daily routine, emphasizing the importance of exercise and creative thinking.

She highlighted her experience with major brands and her role in growing Hunter UK, which includes a hybrid work schedule and close collaboration with a US team of 300. Daisy shared insights on cultural differences between the UK and US PR industries, noting higher budgets and greater PR value in the US.

She also discussed her career journey, her transition to Hunter UK, and the importance of new business development. Daisy emphasized the significance of earned media and strategic menu placement in driving brand growth, particularly for Tabasco.

________________________________________________________

Like and subscribe if you enjoyed this episode!

Connect with Daisy Pack:

Twitter: @HunterPR

Instagram: @hunterprny

LinkedIn: Daisy Pack

Follow Farzana on

Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com ________________________________________________________

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
7 months ago
1 hour 14 minutes 13 seconds

Fuse - The PR, Marketing and Communications Podcast
Crisis Communication & Reputation Management with Amanda Coleman

In this episode of PRCA Fuse Global, we sit down with Amanda Coleman, a crisis communication specialist with over 25 years of experience in exploring the evolving landscape of crisis management, reputation strategy, and PR leadership.

Amanda shares her journey from journalism to PR, her critical role in the Manchester Arena attack response, and how organisations can better prepare for and handle crises. She also discusses the impact of social media, the importance of mental health in crisis management, and key insights from her books, including Crisis

Communication Strategies.

📖Featured Books:

  • Crisis Communication Strategies
  • Everyday Communication Strategies
  • Strategic Reputation Management

________________________________________________________

Connect with Amanda Coleman:

 

Twitter: @amandacomms

Instagram: @amandacomms

LinkedIn: Amanda Coleman

 

Follow Farzana onSocial Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

________________________________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.global

Socials: PRCA_HQ

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
8 months ago
57 minutes 15 seconds

Fuse - The PR, Marketing and Communications Podcast
The Power of Habits & the Art of Super Communication with Charles Duhigg

In this episode, our host, Farzana Baduel, sits down with Charles Duhigg, Pulitzer Prize-winning journalist and bestselling author of The Power of Habit, Smarter Faster Better, and his latest Super Communicators. Charles translates complex behavioural science into actionable strategies, offering insights into productivity, decision-making, and effective communication.We explore keystone habits, powerful routines that trigger positive behaviours and how contemplative practices help PR professionals confidently navigate crisis moments. We then explore the neuroscience of connection, learning to match conversation types to foster deeper relationships with clients, journalists, and loved ones. Sit back, relax, and get ready to discover what makes a super communicator and how to bring those skills into your daily life. ______________________________

Connect with Charles Duhigg:

Twitter: @cduhigg

Instagram: @charlesduhigg

LinkedIn: Charles Duhigg


Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

____________________________________

Like and subscribe if you enjoyed this episode!

Podcast Manager and Editor: Ikechukwu Mgbenwelu - Fuse@prca.global


Socials: PRCA_HQ


Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
8 months ago
40 minutes 34 seconds

Fuse - The PR, Marketing and Communications Podcast
Diversity, Dialogue & Destiny: Sathnam Sanghera’s Literary Journey

In this episode, host Farzana Baduel welcomes award-winning journalist and author Sathnam Sanghera to discuss his journey from Wolverhampton to becoming a leading voice in British journalism.

Known for his acclaimed memoir The Boy With The Topknot and novel Marriage Material, Sathnam explores identity, multiculturalism, and storytelling’s impact on society. As a passionate advocate for diversity and vulnerability wherever he is, he shares insights on representation and change.

Tune in for an engaging and thought-provoking conversation!


Connect with  Sathnam Sanghera :

Twitter: @Sathnam

Instagram: @sathnamsanghera


Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
9 months ago
56 minutes 38 seconds

Fuse - The PR, Marketing and Communications Podcast
Successful Mischief: A PR Conversation with Mitch Kaye

In this episode, host Farzana Baduel speaks with Mitch Kaye, an industry trailblazer and co-founder of The Academy, one of the UK’s fastest-growing consumer PR agencies.

From starting his career in the BSkyB press office to leading agencies that have redefined the industry, Mitch has established himself as a creative trailblazer and a passionate advocate for innovation in PR.

Mitch co-founded The Academy in 2014. Since then, it has quickly become one of the youngest agencies in PRWeek’s Top 20 consumer league table, representing brands like Amazon, Mastercard, Burger King, and Tinder.


In This Episode, We Explore:

Mitch’s career journey, from BSkyB to founding Mischief and The AcademyThe secret ingredients behind a successful PR campaign that cuts through the noiseBalancing creative risk with strategic discipline to deliver impactful results

The balance between creative risk and strategic restraint in campaigns Insights on managing and inspiring teams while retaining a start-up mindset

Connect with Mitch Kaye:: - LinkedIn: Mitchell Kaye- Website: The Academy

Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive Producer:

David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
9 months ago
1 hour 13 minutes 53 seconds

Fuse - The PR, Marketing and Communications Podcast
Shaking Up Creativity: A Conversation with SHOOK Co-Founder Gemma Moroney

In this episode of PRCA Fuse, host Farzana Baduel is joined by the visionary Gemma Moroney, co-founder of SHOOK, the award-winning UK creative communications agency named Creative Agency of the Year 2024. Gemma shares her inspiring journey into the PR industry, her passion for solving problems through communication and creativity, and the values that keep SHOOK’s team motivated and innovative. Her expertise has earned her accolades such as PRCA Leader of the Year and WACL's Future Leaders Bursary.

Discover how Gemma integrates her expertise in behaviour design and her experiences as a BJ Fogg’s Tiny Habits advocate to build impactful campaigns for global brands and changemakers. She reveals what a typical day as a founder entails, the importance of staying connected and curious, and how SHOOK’s creative culture drives its mission to "shake the world.

Whether you're an aspiring creative leader or intrigued by the intersection of behavioural science and communications, this episode is packed with insights into Gemma's journey, the achievements of SHOOK, and what it takes to take the leap and lead your own agency.

Connect with Gemma Moroney:

LinkedIn: Gemma Moroney

X: @_ghop_


Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel

YouTube:  @farzanabaduel6232 

LinkedIn: Farzana Baduel

Executive Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.global

Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
10 months ago
1 hour 11 minutes 44 seconds

Fuse - The PR, Marketing and Communications Podcast
Speak Like a CEO: Mastering Leadership Communication with Yasir Khan

In this episode of PRCA Fuse, our host, Farzana Baduel, sits down with Yasir Khan, one of the world’s leading CEO Speech Coaches and a global authority on public speaking. With a mission to elevate professionals into the top 1% of communicators, Yasir brings a wealth of expertise, having coached over 2,500 leaders worldwide. His practical and engaging approach empowers CEOs and aspiring leaders to speak with confidence, authority, and charisma, ensuring their messages captivate every audience. Yasir's journey is truly inspiring—having overcome social anxiety to become a trailblazer in communication coaching, he has gained millions of followers online and launched innovative programmes, such as his acclaimed 10-Day Speaking Course. His dedication lies in helping individuals unlock their full potential through clear, impactful communication that drives success. Join us as Yasir shares his transformative strategies, insights into overcoming imposter syndrome, and techniques for sounding and acting like a visionary leader. This is a rare opportunity to learn from a master coach who has redefined the art of leadership communication! Connect with Yasir Khan: LinkedIn: Yasir Khan

Instagram: speakingwithyasir Follow Farzana on Social Media: Twitter & Instagram: @FarzanaBaduel Executive Producer: David Olajide - david@curzonpr.com Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.uk Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
11 months ago
1 hour 6 minutes 26 seconds

Fuse - The PR, Marketing and Communications Podcast
From Intern to Industry Leader: Ishtar Schneider’s Insights on Purpose-Driven PR

In this episode, host Farzana Baduel sits down with trailblazing PR consultant and advocate Ishtar Schneider, whose career spans continents, industries, and pioneering initiatives. Ishtar shares her journey from an ambitious intern at Edelman Australia to an established leader in public relations, with expertise in healthcare and a deep commitment to mental health, gender equity, and diversity. Now a global health PR consultant, Ishtar has championed purpose-driven projects, including Mars Petcare’s campaign to make Australia more pet-friendly, and has developed Australia’s first-ever online Certificate in Healthcare PR.Through dynamic storytelling and practical insights, Ishtar reflects on her global perspective in PR, her ongoing work to support women in the industry, and her role as Chair of the PRCA Equity Inclusion Advisory Board. Additionally, she has served as Co-Chair of PRCA Health Group and is a decorated leader recognised by the PRCA, Aspen Rising Leaders, and others. From PRWeek’s Health & Pharma accolades to B&T’s 30 Under 30, Ishtar’s story is one of resilience, creativity, and impactful change. This episode is for listeners who aspire to build inclusive, globally-minded PR careers that empower both clients and communities.

Join Farzana and Ishtar for a conversation that is as insightful as it is inspiring, exploring what it means to lead with purpose in today’s PR landscape.

Connect with Ishtar Schneider:

LinkedIn: Ishtar Schneider

Twitter: @ishtar413


Follow Farzana on Social Media:

Twitter & Instagram: @FarzanaBaduelExecutive

Producer: David Olajide - david@curzonpr.com

Podcast Manager and Editor: Ikechukwu Mgbenwelu - ike.mgbenwelu@prca.org.ukDisclaimer:

Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.

Show more...
11 months ago
48 minutes 28 seconds

Fuse - The PR, Marketing and Communications Podcast
'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse