From Talkability to Triumph: Lessons in Creative PR

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Fuse - The PR, Marketing and Communications Podcast

PRCA

74 episodes

5 days ago

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse

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From Talkability to Triumph: Lessons in Creative PR

Fuse - The PR, Marketing and Communications Podcast

46 minutes 20 seconds

2 months ago

From Talkability to Triumph: Lessons in Creative PR

Welcome to a special episode of PRCA Fuse! We’re celebrating 25 years of Frank PR with its founder and chairman, Graham Goodkind, a true pioneer in creative consumer PR.

In this inspiring conversation, Graham reveals the secrets behind building a standout agency, the deliberate creation of the “talkability” brand, and the bold campaigns that made Frank PR legendary. Hear the inside story of the world’s weirdest competition, discover how to push clients to be braver, and learn what it takes to negotiate one of the greatest deals in PR agency history.

Whether you’re a PR professional, creative thinker, or just love a good business story, this episode is packed with insights on creativity, resilience, and building a lasting legacy.

🔔 Don’t forget to subscribe for more episodes with industry leaders!

👇 Listen now and get inspired to make your own mark in PR.

#PR #Podcast #FrankPR #PRCAFuse #Talkability #Creativity #Inspiration ___________________________________________________________Connect:LinkedIn: Graham Goodkind | FrankTwitter: @goodkind | @WelcomeToFrankWebsite: https://www.welcometofrank.com/contact

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Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR

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Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenweluike.mgbenwelu@prca.global Linkedin: Ikechukwu MgbenweluSocials: PRCA_HQDisclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.