The Impact of AI on PR Skills and Recruitment

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Fuse - The PR, Marketing and Communications Podcast

PRCA

74 episodes

5 days ago

'Fuse' is a PR and Marketing podcast from the world’s largest body for PR professionals. Hosted by Adrian Ma, an expert PR professional in consumer, corporate, and ESG communications. This PRCA podcast explores the evolving landscape of global communications, connecting leaders from public relations, politics, business, academia and media to spark new ideas and ignite inspiring conversations. #PRCAfuse

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The Impact of AI on PR Skills and Recruitment

Fuse - The PR, Marketing and Communications Podcast

31 minutes 35 seconds

1 month ago

The Impact of AI on PR Skills and Recruitment

In this episode, Dean Connelly, Founder and Recruitment Director of the PR & Comms recruitment agency, Latte, discussed the impact of AI on PR skills and recruitment. He noted a recent shift in AI's influence, with clients now rejecting candidates who rely solely on AI without critical thinking. Latte's data shows a shrinking junior talent pool, with a 0.2% growth in PR account coordinators and a 0.1% decline in junior account executives in London.

Connelly predicted a future talent shortage and suggested agencies may need to invest more in training junior staff, and also highlighted the emergence of AI specialist roles and the need for critical thinking in PR, and much more.___________________________________________________________Connect:LinkedIn: Dean ConnellyWebsite: www.wearelatte.com______________________________________________________Follow Adrian Ma on Social Media:LinkedIn: Adrian Ma - Fanclub PR | Fanclub PRWebsite: Fanclub PR_______________________________________________________Like and subscribe if you enjoyed this episode! Podcast Manager and Producer: Ikechukwu Mgbenwelu ike.mgbenwelu@prca.global LinkedIn: Ikechukwu MgbenweluSocials: PRCA_HQA big thanks to our great broadcast PR agency partner, Markettiers, for supporting this session.Disclaimer: Views expressed by the guest are their own and not necessarily endorsed by the Fuse podcast.