In this episode, Delisi Friday, shares how small law firm attorneys can turn surface-level professional connections into long-term referral partnerships. She explains why getting to know your referral partners as people—not just professionals—is the key to consistent, meaningful referrals. Delisi offers practical, real-world strategies for attorneys who want to deepen relationships naturally, even if networking feels awkward. From thoughtful gifting and active listening to leveraging assistants and social media insights, she breaks down how to stay top of mind in a genuine way. Whether you’re introverted or outgoing, this episode shows you how to connect personally and professionally—without feeling forced or phony.

In this episode, referral marketing strategist Delisi Friday explains why regular check-ins are the secret weapon for building strong referral relationships. From simple follow-ups to creative ways of staying top of mind, she shares practical tactics that help lawyers move beyond transactional asks and create lasting partnerships that generate consistent cases.

In this episode of From Coffee to Cases, Delisi Friday, founder of First Call Friday, explores how small law firm attorneys can protect their reputation and business by carefully managing referral relationships. Delisi outlines the warning signs of a troubled referral partnership, including lack of communication, one-sided referrals, misalignment in practice styles, and even unethical behaviors. She explains how to set clear expectations upfront, the four key questions attorneys should ask before entering a partnership, and how to navigate difficult conversations when things go wrong—all while maintaining professionalism and client focus.

In this episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer needs a structured referral target list to build a strong and predictable referral engine. She explains how to prioritize your referral partners using a simple traffic light system, organize outreach efficiently, and maintain valuable connections even when key contacts leave a firm. Delisi also discusses low-cost ways to stay top of mind with your network, how to track case types so you’re always referring accurately, and why this system works even in small towns or competitive practice areas.

In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, scalability, and long-term growth beyond the unpredictable nature of paid ads or SEO. Delisi explains the mindset shift lawyers need to embrace, debunks myths about referrals, and outlines simple yet powerful strategies any lawyer can implement—even introverts who dread networking events. Whether you’re just starting your firm or looking to future-proof your practice, this episode will show you how to turn relationships into reliable case pipelines.