In the premiere episode of From Coffee to Cases, legal marketing strategist Delisi Friday, founder of First Call Friday, shares why every lawyer, whether a solo practitioner or part of a larger firm, should focus on building a referral-based business. With over 20 years in the legal industry advising seven-, eight-, and nine-figure law firms, Delisi reveals how intentional referral marketing can provide stability, scalability, and long-term growth beyond the unpredictable nature of paid ads or SEO. Delisi explains the mindset shift lawyers need to embrace, debunks myths about referrals, and outlines simple yet powerful strategies any lawyer can implement—even introverts who dread networking events. Whether you’re just starting your firm or looking to future-proof your practice, this episode will show you how to turn relationships into reliable case pipelines.