Fired Up! No Nonsense Talk and Car Dealership Solutions

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Fired Up! No Nonsense Talk and Car Dealership Solutions

Alan Ram's Proactive Training Solutions

24 episodes

1 week ago

In this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching...

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In this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching...

Show more...

Episodes (20/24)

Fired Up! No Nonsense Talk and Car Dealership Solutions

Accountability: The Missing Piece

In this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching...

2 weeks ago

19 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

The conversation revolves around a road trip and training sessions with various automotive teams. Susan and Michael discuss the importance of senior leadership's involvement in training, noting that managers often know less than their staff. They highlight a training session with Hennessy, where the president's hands-on approach was impactful. The discussion also covers the use of a lead conversion calculator to improve performance metrics, emphasizing the need for consistency and rapport-bui...

1 month ago

29 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Susan Finally Buys a Car

Susan and Michael discuss the monthly spot training focus: Road To Revenue, as well as CBD and the upcoming Management By Fire event. Michael asks Susan to talk about her recent experience buying a car in her new local community. She reviews her unforgettable experience in this first part of a 2-part episode.

1 month ago

32 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Fired Up & Unfiltered - What Mystery Shops Are Telling Us

In this no-fluff, boots-on-the-blacktop episode of Fired Up, Susan and Michael break down what’s really happening on the phones and showroom floors in today’s market. From mystery shopping a Porsche store to discovering a rockstar BDC rep in Brooklyn, they expose the difference between salespeople who show up and those who stand out. Plus, Susan gives a first look at her new training series The Human Code, focused on rebuilding connection in a digital world. Whether you’re in sales, managemen...

3 months ago

31 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

The Internet Lead Crisis - Top 5 Mistakes Killing Your Conversions

Michael and Susan bring real talk (and real data) to this month’s hot-button training topic: internet leads. From funny voicemails to transactional copy-and-paste emails, they reveal the top 5 mistakes your team is probably making—and how to flip the script. Bonus: Susan still hasn’t bought a car, and now you know why.

5 months ago

26 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

AI & Dealership Sales

Michael and Susan discuss Agentic AI, today’s newest dealership sales resource for communicating with potential dealership buyers. Already a solution for service appointment -setting, some people fear this may not work as smoothly in sales. The importance of blending AI tools with human interaction is key. Most consumers still want the human experience.

5 months ago

21 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

On the Road Again (Literally)

Join Michael & Susan recording straight from the 1-40 in Arkansas, on their last leg of this year’s Penske training trip. They discuss their partnership with Penske standing the test of time, some of those managers previously knowing Alan personally and being trained by him years ago. The excitement and hospitality received were top-notch, they reset the training program and injected confidence in the sales teams.

9 months ago

20 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

We've Been Busy! 2024 Ram Highlights

Michael and Susan recap their busy year, review events, trips, highlights and special dealership managers that proved training can greatly impact dealership's success.

9 months ago

34 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Internet Lead Frustration: What the Masters Are Doing

On this episode of Fired Up! Michael and Susan discuss the big frustration most salespeople are dealing with right now: Internet Leads. From a longer buying cycle, fears of uncertainty, and high interest rates, Internet leads are beginning to get a negative stigma. We are here to talk through that and provide you some relief by helping you master the follow-up game by using speed and making sure you understand the importance of following up early and often!

1 year ago

33 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

New Year, New Edge: The Year of The Leader

In this episode of Fired Up, Michael Renaud discusses what he is seeing on the road with dealerships across the country including common challenges, great managers who make all the difference, what those managers are doing week to week, performance conversations with sales reps, commissions, structuring your sales teams’ day.

1 year ago

23 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Michael and Susan discuss the clear winners in 2023, including but not limited to: Great dealership managers, appointment-driven teams, successful leadership trends, Covid-attitude killing your dealership, eliminating back-and-forth pencils, and empowering your salespeople, faster manager T.O.s, empathy & compassion with shoppers needs, CallDrip for winning phone accountability, and a little Barbieheimer & Elon Musk sprinkled in there.

1 year ago

29 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Your Manager Won't Suck After Listening to This Podcast

In this episode, our three trainers discuss the reality of today's car business managers who have lost their mojo and are struggling to keep their gross on the table, and their sales teams successful. Listen to what we are seeing and hearing across the country when it comes to good managers, bad managers, and what you can do as a salesperson to maintain success regardless.

2 years ago

20 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

So You Lost Your Mojo?

In this episode, Susan Gaytan, Michael Renaud, and Michael Paulk discuss the struggles they are hearing from automotive sales representatives around the country when it comes to successful selling and the impact that new buying challenges are posing for dealership salespeople (and sales managers) everywhere. We're making good salespeople and managers GREAT!

2 years ago

20 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

What You Need To Know About Today’s Used Car Shopper with Matt Jones

Susan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper. SPEED: How you are responding to the lead. Time and efficiency. LEARN THE LEAD: How much do you know about the shopper and their preferred vehicle? THE EXPERIENCE: Must look beyond price. What motivates the shopper?

2 years ago

32 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Dealership Compliance with Tom Kline

Join us as we have a great chat with Tom Kline, CEO of Better Vantage Point, about Dealership Compliance. Listen in as we chat about things like texting prospects and customers, what to be cautious about in terms of Used Cars/Appraisals, and risks managers should be aware of.

2 years ago

35 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

New Phone-Ups That Show-Up Course Now Live!!

We are excited to launch the new Phone-Ups That Show-Up course and hope you all find it beneficial. Listen to Susan explain her thoughts and mindset as she updated Alan's flagship course.

2 years ago

25 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Welcome to the Team Mad Mike!!

We wanted to take some time to officially welcome Michael "Mad Mike" Paulk to the Alan Ram Team! Join us for an interview with Mad Mike and learn all about his background and how he will help take us to the next level!

2 years ago

28 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

Retaining Female Sales Professionals: What Successful Dealers Do Right

We're discussing our past experiences with dealerships and female associates with special guest, Cathy Droz, Founder & CEO of HER Certified. She is an accomplished automotive journalist, author, speaker, sales trainer, dealer consultant and we are excited to break it down on this month's Fired Up Podcast!

2 years ago

38 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

To BDC or Not? The BDC Controversy Conversation

In this episode of Fired Up, Michael and Susan talk about their training experiences around the country and the constant demand for BDC training. They review the top 3 mistakes they see teams with BDCs make and how to overcome them with simple solutions.

2 years ago

32 minutes

Fired Up! No Nonsense Talk and Car Dealership Solutions

How to Be The Buyer and Hook the Trade!

In our quest to teach salespeople how to be the buyer and hook the trade whether they buy a car from you or not, we met Abraham Perez, Manager at CDJR North Savannah Step one Automotive. Abraham was brought on as a sales/Internet Manager and had so much success using our scripts for getting more trades. He's now transformed his position into the KBB/Instant cash offer manager and awards his customers with oversized checks and spreads those memories on Facebook. Many of those customers that co...

3 years ago

30 minutes