Fired Up! No Nonsense Talk and Car Dealership Solutions
Alan Ram's Proactive Training Solutions
24 episodes
1 week ago
In this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching...
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In this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching...
What You Need To Know About Today’s Used Car Shopper with Matt Jones
Fired Up! No Nonsense Talk and Car Dealership Solutions
32 minutes
2 years ago
What You Need To Know About Today’s Used Car Shopper with Matt Jones
Susan Gaytan & Michael Renaud chat with Matt Jones, Senior Director of Brand & Industry at True Car about everything your sales team needs to know about today's used car shopper. SPEED: How you are responding to the lead. Time and efficiency. LEARN THE LEAD: How much do you know about the shopper and their preferred vehicle? THE EXPERIENCE: Must look beyond price. What motivates the shopper?
Fired Up! No Nonsense Talk and Car Dealership Solutions
In this episode of The Fired Up Podcast, Susan Gaytan and Michael Renaud expose the missing piece in dealership performance — true accountability. They reveal how traditional sales metrics fail to show efficiency and introduce the Lead Conversion Calculator to track what really drives results: leads, appointments, show rates, and conversions. The hosts highlight how poor lead handling burns marketing dollars and stress the importance of separating phone and internet leads for smarter coaching...
