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Evergreen Marketing (formerly CarrotCast)
Trevor Mauch, Carlos Zamora
600 episodes
6 days ago
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact. Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/podcast - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. *Formerly known as the CarrotCast Podcast
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Investing
Education,
Business,
Marketing,
Self-Improvement
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All content for Evergreen Marketing (formerly CarrotCast) is the property of Trevor Mauch, Carlos Zamora and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact. Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/podcast - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. *Formerly known as the CarrotCast Podcast
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Investing
Education,
Business,
Marketing,
Self-Improvement
Episodes (20/600)
Evergreen Marketing (formerly CarrotCast)
How to Maximize ROI on Inbound Leads for Wholesaling Real Estate w/ James Heartquist
Most investors are spending time & money on inbound leads without realizing how much money they’re leaving on the table by not making the most of each one. James Hartquist, investor and one of the brains behind Property Leads, has seen what works — and what doesn’t — across thousands of real estate investors' businesses nationwide. In this conversation with Carrot’s Brady Winder, James breaks down exactly how to maximize ROI from every lead source, how long to stick with a marketing channel before calling it quits, and the follow-up systems top investors use to turn 92% of unresponsive leads into real conversations. You’ll also learn how to stay out of “spam-likely” purgatory, the right budget to actually get a deal, and why integrity and speed-to-lead are the ultimate sales advantages. Listen in! Mentioned in This Episode: Find Property Leads in the Carrot Marketplace: https://marketplace.carrot.com/services/property-leads-pay-per-lead/ Free Caller Registry: https://freecallerregistry.com Get the free follow-up sequence: https://docs.google.com/spreadsheets/d/1VYTWkSxNIuDjCD4pi1sRDMvCK6xtBLl8pwvbn8fWgb8/edit?usp=sharing Key Quotes: “If you’re going to wholesale it, just tell them. Make offers with integrity and fully intend to do what you say.” “The investors that win call within 30 seconds. Be the person that’s hard to beat to the deal.” “Every lead source works — if you work it long enough to fix the bottlenecks.” “You can’t save your way to your first deal. You’ve got to fund your marketing and go all in.” “People think honesty kills deals, but it actually builds more trust and gets you more contracts.”
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6 days ago
40 minutes 46 seconds

Evergreen Marketing (formerly CarrotCast)
Creative Ways to Target Lead Lists That Most Investors Aren't Doing with Burton Alicando
2 weeks ago
51 minutes 26 seconds

Evergreen Marketing (formerly CarrotCast)
"Double-Dip" Wholesaling on Free House Seller Leads w/ Ryan Zolin
You’ve heard the myth that there are no deals left on the MLS — or that you need a giant budget to compete. But what if the real opportunity is playing both sides of the deal? Today, we hear how Ryan Zolan turned on‑market listings into dual‑paying transactions, leveraging his real estate license to represent himself and collect both agent commission and a wholesale margin. You’ll walk away with the exact filters, pitch scripts, and mindset shifts he used to scale 3–5 deals per month (and sometimes more). If you're ready to stop chasing deals and start structuring win‑win offers the others can’t see, this is a must‑listen. Mentioned in this episode: Agent/Investors: https://www.agentinvestors.com/ Ryan's Skool Community: https://www.skool.com/agentinvestors Traction by Gino Wickman Think and Grow Rich by Napoleaan Hill Outwitting the Devil by Napoleaan Hill One to Many by Jason Fried Extreme Ownership by Jocko Willink & Leif Babin
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1 month ago
42 minutes 56 seconds

Evergreen Marketing (formerly CarrotCast)
$300k/yr Wholesaling 80 SEO leads/Mo w/ Lisa Martinez
Most people want to go FT in RE in 6 months, but real, sustainable wholesaling success takes time, consistent effort, and mastering a few skills. After spending years cold‑calling, testing outbound channels, and messing with ads, Lisa built a wholesaling business in Houston, averaging 80 high‑quality inbound leads per month, mostly from SEO, while keeping marketing spend low. She shares how she did it, from making her website credible, getting serious about content, leveraging backlinks, and setting expectations right so she wouldn’t burn out. We also talk about her wild story of leaving real estate and giving it a second shot! Enjoy! Mentioned in this episode: Lisa's Carrot site: https://www.txcashhomebuyers.com/ Rhino Rank — link‑building company Lisa used for backlink insertions and guest posts. http://rhinorank.com AHrefs — SEO tool Lisa used for keyword research & finding related terms. https://ahrefs.com - or use Carrot's built-in keyword explorer! Google My Business — used as part of local SEO strategy. https://www.google.com/business/ Books: Traction by Gino Wickman — a book that changed Lisa’s mindset around business systems. Key Quotes “Most people they put like a short time frame on themselves … but it takes time … give yourself five, seven, you know, even ten years.” “My team is pretty small … all our leads are inbound through SEO.” “It was scary … I did want to quit a lot of times throughout this whole process, but now it’s like … I already know so many things that I didn’t before.”
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1 month ago
43 minutes 47 seconds

Evergreen Marketing (formerly CarrotCast)
Rookie Seller Calls Get COACHED by Master Negotiator Steve Trang (From Carrot Summit '25)
Carrot Summit 2025 REPLAY: If you missed Carrot Summit, here’s your chance to catch what might’ve been the best session—for free! Steve Trang, one of the top sales coaches in real estate investing, joined us live to break down two real seller calls from rookie investors. No scripts. No theory. Just real conversations and highly practical coaching moments.If you’re struggling to convert leads, stumbling through objections, or just not closing as many deals as you should be… listen in & take notes. You’ll learn: The subtle things that kill trust early in the call Why most investors ask the wrong questions—and what to say instead What to say when a seller pushes back, without being salesy 👉 Watch the full YouTube video with subtitles here: https://youtu.be/q2Itdq7oDAE
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2 months ago
1 hour 14 minutes 15 seconds

Evergreen Marketing (formerly CarrotCast)
From 100 Flips/Yr to Selling 500 Rentals: How Xander Stays Ahead of Market Shifts
After building a rental portfolio of 300 houses and selling 500 turnkey rentals, Xander made a bold move: he downsized his business—on purpose. Most investors are focused on scaling, but Xander saw the writing on the wall—tightening margins, rising rates, and burnout—and chose to pivot. We talked about what signals told him it was time to shift, how he sold off his property management company, and why he’s now focused on lean operations and hard money lending. If you want to know how to stay ahead of a shifting market or you’ve ever wondered whether all the growth is worth it, this is a r conversation you’ll want to hear. Mentioned in this episode: Think and Grow Rich – https://www.penguinrandomhouse.com/books/…/think-and-grow-rich/ Investor Fuel Mastermind – https://investorfuel.com Wize Hire – https://www.wizehire.com) Xander's Carrot Site – https://crofmaryland.com/ Key Quotes: “You’ve got to look at revenue per employee… Bare minimum should be $300,000 per employee.” “Instead of buying rentals ourselves, we began buying houses, renovating them, and selling them as turnkey rental properties.” “Every business owner on this call… knows everyone wants to make more money. Inflation is real… all these forces hitting at once... There’s nothing wrong with scaling back.” “Hard money lending allows us to spend less than 10 hours per deal—and still make solid returns.” About Xander: Alexander Cruz is a Baltimore native, a real estate expert, and the owner of CR of Maryland. Since 2012, he has led the purchase, renovation, and resale of over 1,600 homes across the Baltimore metro area and surrounding counties. With deep local knowledge and a commitment to improving communities, Alexander has built CR of Maryland into one of the most trusted home-buying companies in Maryland. Under his leadership, CR of Maryland helps homeowners sell their homes quickly and easily, offering fair cash offers with no fees, no repairs, and no hassle. Alexander takes pride in offering real solutions to sellers, whether they are facing foreclosure, going through probate, dealing with a vacant property, or simply ready to move on. He lives in Maryland with his wife, Lauren, and their two children. Outside of real estate, he’s a dedicated family man who enjoys time on the water, cheering on Baltimore sports, and supporting local service projects.
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2 months ago
47 minutes 31 seconds

Evergreen Marketing (formerly CarrotCast)
Inside a Buyer's Mind: What Wholesalers Need to Know to Sell More Deals with Will and Veronica
Most wholesalers focus on finding deals — but overlook what it really takes to sell them. Will and Veronica Pritchett retired at 43 on rental income, and now buy most of their properties from wholesalers. They’re giving you a rare look inside a buyer’s mind—what makes them jump on a deal instantly, what makes them walk away, and why trust, timing, and relationships often matter more than flashy marketing. If you want to close more deals, keep your best buyers, and build a reputation that lasts, this is a perspective you can’t afford to miss. Key Quotes: “Mass email blasts are just noise. Call me with the deal you know I’ll love.” “We don’t care if you make $5,000 or $50,000—if the deal works, we all win.” “The best wholesalers know our buy box, and they don’t waste our time.” “Your reputation travels fast in this business. Think about the long game.” “Trust and relationships will get you repeat buyers every single time.” Mentioned in this episode: Carrot CRM — https://carrot.com/crm Carrot Summit — https://carrot.com/summit The 4 Disciplines of Execution by Chris McChesney — https://www.franklincovey.com/the-4-disciplines Lifeonaire by Steve Cook & Shaun McCloskey — https://lifeonaire.com George Antone’s The Wealthy Code — https://georgeantone.com
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3 months ago
58 minutes 2 seconds

Evergreen Marketing (formerly CarrotCast)
Is AI Killing SEO Leads? Here's How to Keep up...
Spoiler alert — SEO isn't dead, but lazy content is. With AI search like ChatGPT & Google's AI Mode reshaping how motivated sellers get connected to buyers, basic content and keyword stuffing just won’t cut it. Mallory, Customer Education Manager for Carrot.com is here to answer all your questions about what you should be posting, how your content needs to evolve, and most importantly, how to build a killer brand that generates high-quality, inbound leads. Listen in! Mentioned in this episode: Carrot's updated AI rewrite tool: https://carrot.com/features/ai-rewrite-tool/ Sally Hogshead, Fascinate: How to Make Your Brand Impossible to Resist: https://www.amazon.com/Fascinate-Revised-Updated-Impossible-Resist/dp/0062206486 Key Quotes: “People are tired of AI slop … it raises the bar for trust. You need real stories and video.” “You don’t need model‑specific hacks—these principles serve Google AI Mode, ChatGPT, Gemini and beyond.” “Define your anti‑customer. Make it obvious who you’re not for so the right people gravitate to you.” “AI overviews and search tools are parsing brand mentions, backlink context, and your reputation—not just keywords.” “People don’t buy what you do, they buy why you do it.” Chapters: 1:38 Easy ChatGPT tip 2:34 SEO for motivated seller leads 4:10 Stop optimizing for "search" 10:00 Beating AI Slop 16:53 Brand wins in SEO 19:28 On-Page - Formatting for AI 23:41 Are blogs worth it? 27:22 The Secret Sauce 32:45 Backlinks in 2025 37:10 Site Crawlability 40:16 ChatGPT vs Google 45:25 Why Brand is King
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3 months ago
47 minutes 43 seconds

Evergreen Marketing (formerly CarrotCast)
6 Figure/Mo R.E. Investing on $600/Mo Marketing Budget w/ Jon Barbera
After 1,000+ rehabs, John Barbara from San Antonio, TX built a lean, high-margin business that closes flips and wholesale deals with just $600 a month in marketing. His edge? A relentless, no-excuses mindset shaped by his experience growing up as an immigrant—where survival meant solving problems fast and never wasting effort. He breaks down his seller conversation framework, why he skips ARVs and repair estimates, and how laser-focused marketing to ultra-specific lists like deceased pre-foreclosures fuels consistent six-figure months. If you're an investor who want less volume and more profit, listen in! Mentioned in this episode: John's Free PDF Roadmap to Consistent Deals: https://pwmpdf.com/ Prime Wholesaling Method Coaching – https://pwmcall.com John's Carrot Site: https://www.prymehomesolutions.com/ Carrot CRM – https://www.carrot.com/crm DealMachine podcast – https://www.dealmachine.com/podcast Skip Genie (skip tracing) – https://www.skipgenie.com Think and Grow Rich by Napoleon Hill – https://www.naphill.com Key Quotes: “Testimonials are specifically to defeat objections and address specific situations.” -Brady “I don’t run ARVs or repairs anymore… buyers have their own numbers...You will never close a six-figure deal if you’re running numbers. It just won’t do it.” -John “Drop your ego… if I would’ve dropped it sooner, I’d have made money so much sooner.” -John
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3 months ago
1 hour 16 seconds

Evergreen Marketing (formerly CarrotCast)
YouTube Title Expert Reveals Formula to 10x Your Views with Jake Thomas
Struggling to get clicks on your YouTube videos or emails? I'm talking with Jake Thomas, the creator of the Creator Hooks newsletter, about the proven formula behind writing irresistible titles. With over 1,000 YouTube titles generating hundreds of millions of views, Jake shares how tapping into the three emotions—curiosity, fear, and desire—can instantly boost engagement. Learn the difference between clickbait and compelling hooks, how to avoid common title mistakes, and how to remix your ideas using formats from high-performing channels. Listen in! Mentioned in This Episode: Creator Hooks Newsletter — https://www.creatorhooks.com Creator Hooks Pro Tool — https://www.creatorhooks.com/pro Joe Sugarman’s AdWeek Copywriting Handbook — https://www.amazon.com/Adweek-Copywriting-Handbook-Ultimate-Business/dp/0470051248 Age of Propaganda by Anthony Pratkanis and Elliot Aronson — https://www.amazon.com/Age-Propaganda-Everyday-Persuasion-Youre/dp/0805074031 Key Quotes: "Curiosity, fear, and desire are the three click-worthy emotions behind every successful title." "Clickbait is only clickbait if you don’t deliver on the promise." "Your audience already has those fears—you're not planting them, you're guiding them." "Start with a killer idea and titles become easy." "Most title mistakes come from trying to be mysterious instead of clear and compelling." "Be specific. The more qualifiers in your title, the better it performs."
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4 months ago
50 minutes 45 seconds

Evergreen Marketing (formerly CarrotCast)
5 Deals/mo at 30 hrs/wk from CHEAP T.V., DIY Billboards & Creative SEO w/ Ryan David
I've never heard of a real estate investor getting quality seller leads THIS cheap, until now. Ryan from PA has generated 1,200 leads to his Carrot site and closes an average of 5 deals/month by himself in under 30 hours per week. From hand-built billboards on government land to strategic SEO and backlinks via national press, Ryan shares exactly how he outsmarts bigger investors with smaller budgets. You’ll learn how to get press mentions that actually rank, TV exposure that drives inbound calls, and brand trust that closes deals. If you want creative marketing that delivers real ROI, don’t miss this. Mentioned in this episode: Rich Dad Poor Dad by Robert Kiyosaki – https://www.amazon.com/dp/1612681131 Qwoted – https://www.qwoted.com Muck Rack – https://muckrack.com SourceBottle – https://www.sourcebottle.com Acres Land App - https://www.acres.com/ Ryan's PA site - We Buy Houses in Pennsylvania – https://www.webuyhousesinpennsylvania.com Ryan's NY Site: 607 Home Buyers (New York site) – https://www.607homebuyers.com Key Quotes: “We paid $500 once for TV exposure and had calls coming in that week.” “I think not branding yourself is one of the biggest mistakes you can make.” “Every billboard, business card—even my t-shirt—uses the same color scheme.” “SEO's secret sauce? Backlinks from sites you already own and people you know.” Chapters: [0:00] TV Exposure for $500 [1:00] Meet Ryan: “Mom & Pop” Approach [2:55] Building a Trust-Based Brand [4:08] Branding with Color Consistency [8:49] Marketing Fails: Facebook Ads [11:58] Crushing It with Billboards [21:15] SEO Strategy & Backlink Tactics [28:55] Turning TV Segments into Leads [44:28] Final Thoughts + Fire Round
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4 months ago
52 minutes 18 seconds

Evergreen Marketing (formerly CarrotCast)
After $50M in Marketing Spend, Here's What's Working for Lead Gen in 2025 w/ Mike Hambright
After managing over $50 million in marketing spend, Mike Hambright reveals the strategies that are driving lead generation success in 2025. Discover why consistency in lead gen is crucial, how inbound channels like SEO and direct mail yield higher ROI, and why cutting marketing budgets can lead to long-term setbacks. Mike emphasizes the importance of targeting distressed sellers and shares how tools like Investor Machine leverage AI and predictive analytics to identify motivated leads. He also discusses the significance of maintaining consistent NAP (Name, Address, Phone number) across online profiles for SEO benefits. Drawing inspiration from the book Who Not How, Mike underscores the value of building the right team to scale your business effectively. For real estate investors aiming to optimize their marketing strategies and achieve sustainable growth, this episode offers actionable insights. Explore more at Investor Fuel. --------------------- Mentioned in This Episode: Investor Fuel A mastermind community for real estate investors seeking growth and scalability. Investor Machine A full-service lead generation platform utilizing AI and predictive analytics to identify motivated sellers. Who Not How by Dan Sullivan and Dr. Benjamin Hardy A book emphasizing the importance of collaboration and finding the right people to achieve business goals. --------------------- Key Quotes: - “If you don't have marketing and you don't have lead gen, you don't have a business.” - “Consistency is what's important. The last thing you should ever cut is lead gen.” - “Inbound lead generation typically has a 200-300% higher return on investment.” - “Mail tends to be the highest profit deals because you can highly target who you send to.” - “SEO leads are even better than pay-per-click because they’ve come to your site and raised their hand.” - “The best list is mailing to the leads you've already generated.” --------------------- Chapters: 00:00 – Intro 00:10 -- The Hidden Cost of Cutting Lead Gen 02:00 – SEO Basics: Importance of NAP Consistency 03:10 – The Necessity of Consistent Marketing Efforts 05:55 – Addressing Budget Cuts in Marketing 07:19 – Determining Effective Marketing Spend 11:33 – Comparing Inbound vs. Outbound Lead Generation 14:22 – Evaluating Profit per Deal Across Channels 17:13 – The Pitfalls of Inconsistent Marketing 20:13 – Retargeting: Staying Top of Mind with Leads 24:39 – Strategies to Lower Marketing Costs --------------------- ➨Our Evergreen Marketing Podcast: https://link.chtbl.com/gkGhAnYN ➨Our CEO, Trevor Mauch's Entrepreneur Freedom Formula Podcast: https://link.chtbl.com/EFF ➨ Facebook Group for Evergreen Marketing: https://www.facebook.com/groups/officialcarrotcommunity ➨Subscribe to our YT channel: https://www.youtube.com/@GetCarrot ➨Instagram: https://www.instagram.com/getcarrot/ ➨Take a demo of Carrot.com: https://carrot.com/choose-demo/ --------------------- About Us: At Carrot, our vision is to inspire & empower real estate professionals to gain true freedom and make a greater impact with their businesses. We do that by providing industry-leading websites, marketing tools & training that help you generate more motivated seller leads than any other platform.
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5 months ago
40 minutes 53 seconds

Evergreen Marketing (formerly CarrotCast)
REMOTE Wholesaling $350k yr Net, 36 deals, From 5 Hours a Day w/ Brett Iwanowicz
Maybe you're trying to make your first 100K or 300K as an investor. Or maybe you're already crushing it but contemplating whether you should keep scaling your business. In this honest conversation with Brett, who has been in real estate for 15 years, we take a look at the business model, the lead generation, the team structure, and the vision and motivations that allow him to run a highly profitable business (36 deals in 2024) that's fulfilling & meaningful.What if the key to a thriving real estate business isn't rapid scaling, but intentional relationships and a clear vision? Brett Iwanowicz, operating remotely from Guatemala, shares how he built a lean team executing 30–40 deals annually, netting over $400K last year. By emphasizing trust and long-term connections—like a seller returning after a year because Brett was the only one who truly listened—he's crafted a sustainable model. Dive into his strategies on team structure, marketing channels like SEO and direct mail, and the profound impact of aligning business with personal mission. Discover how focusing on the "art of the deal" and serving others can lead to consistent success. Subscribe now to learn how purpose-driven investing can transform your business. Mentioned in This Episode: Brett Buys Roc Houseshttps://www.brettbuysrochouses.com/REsimpli+8brettbuysrochouses.com+8brettbuysrochouses.com+8 SEO Meets REIhttps://www.seomeetsrealestateinvestors.com/Follow Up Boss+13seomeetsrealestateinvestors.com+13seomeetsrealestateinvestors.com+13 Sharad Mehta – Resimplihttps://resimpli.com/blog/podcast-with-brett-iwanowicz/REsimpli+1frommilitarytomillionaire.com+1Book: Personality isn't Permanent Key Quotes: "I only called you back because you're the only person who actually talked to me." "Wealth building takes time. It doesn't happen overnight." "Focusing on the deal means you're focusing on how much money you can make; focusing on the art of the deal means you're focusing on the person." "Any marketing channel can work. Most people just don't give it enough time." "I had the money... but it didn't make me feel better about myself."HubSpot+3LinkedIn+3investwisecap.com+3Carrot Chapters: 00:00 Intro 00:50 Intro to Brett and His Business 03:10 Transitioning to Remote Operations in Guatemala 05:13 Team Structure and Roles 09:49 From Solo Operator to Building a Team 13:29 The Importance of Vision in Business 17:20 Mastermind Insights and Personal Growth 21:03 Marketing Channels: SEO, Direct Mail, and More 28:22 Lead Generation in a Competitive Market 35:56 Disposition Strategies and Tools 39:32 The Art of the Deal vs. Chasing Deals 44:46 Impact Initiatives and Giving Back 50:12 Aligning Business with Personal Fulfillment
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5 months ago
55 minutes 39 seconds

Evergreen Marketing (formerly CarrotCast)
Reverse Engineering Buyers for 150+ Wholesale Deals Dispo'd in 18 months with Daniel McClam
Email blasts and Facebook groups are flooded with noise, and buyers have tuned out. Daniel, co-founder of InvestorBase, shares how his team scaled to 10 deals a month across 10 states by flipping the dispo process on its head. Instead of casting a wide net, they reverse-engineered exactly what top hedge fund buyers wanted and pre-sold deals before locking them up. After losing $150K in assignments in a single day, Daniel's team built a tool to identify real buyers based on actual flip and rental data—no more guessing. Whether you're using their software or not, Daniel breaks down a proven cold calling script, a high-converting follow-up cadence, and the psychology behind why buyers want to be first in line. Want to move deals faster with less friction? This episode will show you how. Listen in! Mentioned in This Episode Investor Base — https://www.investorbase.com Key Quotes “Dispo is sales. And calling will always convert higher than blasting.” “Email’s a noisy channel right now—buyers are numb to 20 deals a day from people they don’t know.” “Buyers want to feel exclusive. Tell them they’re the first to see your deal.” “You can do in one click with Investor Base what used to take seven steps and hours of manual work.”
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6 months ago
35 minutes 41 seconds

Evergreen Marketing (formerly CarrotCast)
AI Prompts for Comps, Dispos, and Ads! with Cris Chico
Inbound leads for under $20? Cris Chico, the original “virtual wholesaling” pioneer, returns to reveal how he's leveraging AI to transform lead gen, analyze properties in minutes, and craft persuasive seller emails on the fly. With over a decade of nationwide investing experience, Cris breaks down his exact ChatGPT prompt systems for comps, Facebook ads, dispositions, and more. You'll learn how to set up your own custom GPTs, what markets to avoid, how many leads it takes to close a deal, and why he believes now is the best time to double down. If you're tired of cold calling and chasing sellers, and want to generate quality leads at a low cost, listen in. 🔗 Mentioned in This Episode: Cris Chico's Instagram: https://www.instagram.com/crischico/ Cris Chico's YouTube Channel - FlipAnywhere: https://www.youtube.com/flipanywhere Carrot CRM: https://carrot.com/crm Meta Ads Library: https://transparency.meta.com/en-gb/ads/library 💬 Key Quotes: "With these leads...you're not a pest anymore—you become a welcome guest." "Leads should be about sifting and sorting, not convincing." "I built a GPT that can run comps, find Zillow listings, and estimate repairs—all in seconds." "If you only have one lead this week, you're desperate. But if leads come in daily, you can be selective." "We're not stealing equity. Sellers are trading equity for speed, convenience, and certainty."
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6 months ago
1 hour 4 minutes 41 seconds

Evergreen Marketing (formerly CarrotCast)
How Brandon Turner Runs 12 Profitable RE Businesses Without Going Crazy
What drives a real estate mogul to keep. on. building. after hitting every major milestone?! That's what I wanted to find out in my recent interview with Brandon Turner. Here's what else we talked about: • The #1 Key to his success & how he's able to own 12 businesses • How he stays fulfilled, present, & profitable • How balance & risk assessment has changed as a father vs a new entrepreneur • What's Brandon Turner's most profitable business & his most fulfilling business • Which real estate investment strategies he sees crushing it over the next 5-10 years • The ethics of wholesaling & how much is too much to make • What fuels Brandon to continue building his empire, how he's wired as an entrepreneur, and the unique calling he feels God has placed on his life. and much more... Mentioned in This Episode: Work with Brandon: FirstDeal.com – https://firstdeal.com John Eldredge – Wild at Heart – https://wildatheart.org Brandon Turner on Instagram – https://www.instagram.com/beardybrandon Get Brandon’s free eBook Cash Flow is DEAD: 20 RE Strategies That Work in 2025 by leaving a review on Apple Podcasts, screenshotting, and emailing it to brady@carrot.com Key Quotes: "Success isn’t about adding more, it’s about subtracting what doesn’t matter." "Risk looks different when you’ve got kids—it’s not fear, it’s stewardship." "Cash flow is dead. It’s time to think differently if you want to win in 2025." "The most fulfilling business isn’t the one that makes the most money—it’s the one that aligns with who I am." "You can be wildly profitable and deeply ethical. The two aren’t at odds." "I believe God gave me this drive—not just for business, but for building people." About Brandon Turner: Brandon Turner is a real estate investor, podcaster, bestselling author, entrepreneur, and speaker. He was the previous host of the BiggerPockets podcast which grew to over 100 million downloads, and he is widely recognized as one of the foremost experts on real estate investing.
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7 months ago
1 hour 40 seconds

Evergreen Marketing (formerly CarrotCast)
Raising Private Money: How Greg Builds Trust and Raises 6 Figures Fast
Most real estate investors get this wrong—raising private money isn’t about flashy returns or slick pitches. It’s about trust, transparency, and knowing your numbers. Greg Helbeck returns to reveal the exact steps he uses to raise millions in private capital without crossing legal lines. You’ll learn the key differences between private and hard money, what investors really want to hear, and how to protect both your assets and your lenders. With over 300 deals under his belt, Greg shares the scripts, systems, and mindset that helped him scale responsibly—even in risky markets. Subscribe for more no-fluff strategies from experienced investors. Mentioned in This Episode: Nextdoor — https://nextdoor.com PropStream — https://www.propstream.com Carrot UTM Tracker — https://carrot.com/blog/utm-tracking-links/ ListSource — https://www.listsource.com Greg's Site — https://www.velocityhousebuyers.com/ Key Quotes: "If you're not willing to put your own money into the deal, why should someone else?" "Raising private money isn't a pitch—it's a relationship." "You don't want to get too big for your britches and over-raise." "Hard money teaches you discipline. It’s a safety net for bad deals." "You can’t publicly offer returns unless you have a fund. Most people don’t." "I only borrow on deals with enough margin to protect the lender—always." Chapters: [0:00] Why Greg Buys with Separate LLCs [1:06] Private vs Hard Money Explained [5:20] Risks of Scaling with Hard Money [9:10] Who Makes a Good Private Lender [10:24] How to Build Trust with Lenders [13:34] How Greg Protects Investor Capital [20:04] Creating a Private Lender Slide Deck [26:05] Tactical Tools to Raise More Capital [32:34] Cultural Differences in Deal Making [37:55] Final Advice: Take Capital Seriously
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7 months ago
39 minutes 11 seconds

Evergreen Marketing (formerly CarrotCast)
Sales Negotiation & Seller Qualification in TOUGH Markets w/ Greg Helbeck
How do the best real estate investors consistently close deals—even in the toughest markets? It all comes down to sales negotiation psychology and a bulletproof lead qualification system. In this episode, Greg Helbeck—a seasoned investor and sales expert—breaks down his six-step seller qualification process, shares his top negotiation tactics, and reveals how to handle objections like a pro. We dive deep into how to get sellers to reveal their real bottom line, the power of consultative selling, and why novations are becoming a go-to strategy. If you're looking to sharpen your negotiation game and close more deals while wasting less time, this episode is a must-listen. Mentioned in This Episode: Greg Helbeck’s Website - Velocity House Buyers: https://www.velocityhousebuyers.com/ Carrot’s PPC Report: https://carrot.com/guides/ppc-keywords/ Carrot Marketplace for PPC Vendors: https://marketplace.carrot.com/service%20categories/ppc-facebook/ Open Letter Marketing - Direct Mail Service https://openlettermarketing.com/ Key Quotes: 💬 "If you don't control the conversation, the seller will control you—and you'll never get the deal." 💬 "The best investors don’t convince sellers to sell—they ask the right questions to help the seller convince themselves." 💬 "You need to be consultative, but you also need to know when to walk away. Desperation kills deals." 💬 "A good lead is not just someone who says they want to sell—it’s someone who checks at least 3 out of 6 key boxes." 💬 "If you’re afraid to ask tough questions, you’ll always lose to the investor who isn’t."
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7 months ago
58 minutes 42 seconds

Evergreen Marketing (formerly CarrotCast)
10+ Email Marketing Tips to Warm Up Cold Leads
If you're doing an automated follow up for seller leads or you have an email list of past leads that you'd like to nurture, this episode is FULL of specific tips on how to close more deals through email! We cover why the Gmail promotions tab isn’t killing your emails (and why 50% of people check it daily), how a one-word reply strategy can increase responses by 15%, and why the real estate industry's biggest mistake is not emailing leads enough. Whether you're a seasoned investor or just setting up your first automated follow-up sequence, this is for you. Listen in. Mentioned in this episode: Jay's Subject Line Analyzer – Free tool to test your email subject lines Do This, Not That Podcast w/ Jay Carrot CRM – Automate your follow-up sequences OmniDrip – Done-for-you real estate email sequences Key Quotes: 💬 "Most investors aren’t emailing their leads enough. If you don’t send weekly, you’re invisible." 💬 "There is no such thing as spam trigger words anymore—stop obsessing over that and focus on engagement." 💬 "50% of people with the Gmail promotions tab check it daily. It’s not hurting your emails—it’s helping them." 💬 "A simple ‘reply with one word’ tactic can boost your lead response rate by 15% overnight." Auto-generated Chapters: 00:00 - The Email Myth: Promotions Tab 00:53 - Podcast Intro & Guest Intro 03:08 - The Power of Owning Your Email List 04:52 - How to Get Leads to Respond 06:07 - Subject Line Hacks for More Opens 08:51 - The Truth About Spam Trigger Words 11:01 - Why You Shouldn't Fear the Promotions Tab 14:57 - How Often Should You Send Emails? 17:26 - Writing Emails That Actually Get Read 20:06 - The #1 Mistake in Email Follow-Ups 21:28 - Automating Conversations Without Losing the Human Touch 23:06 - How AI Can Improve Your Email Strategy 25:43 - Using Competitor Emails to Your Advantage 27:41 - Why Personalization & Humor Work in Emails 32:26 - Best Practices for Nurturing Old Leads 35:08 - Final Advice: Just Hit Send
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8 months ago
36 minutes 41 seconds

Evergreen Marketing (formerly CarrotCast)
3 Ways Predictive Data Can Scale Your Lead Gen w/ DataFlik's Monica Fullerton
What if you could predict which properties are most likely to sell before the seller even knows they want to? Monica from DataFlick joins us to reveal how AI and machine learning are giving investors an unfair advantage in finding off-market deals. With thousands of data points analyzed in real time, DataFlick delivers a ranked list of properties most likely to sell—helping investors hyper-target their marketing, reduce wasted budget, and close more deals. We dive into how predictive data works, why some counties are marketing money pits, and what marketing strategies investors are using right now to get the best ROI. If you're serious about finding deals before your competition, this episode is a must-listen. Mentioned in this episode: Check out DataFlick's Market Map: https://www.dataflik.com/market-map?oid=7&affid=26 Connect w/ Monica: https://www.linkedin.com/in/monicafullerton/ DataFlik on YouTube: https://www.youtube.com/@dataflik_official Key Quotes: 💬 "Most investors are burning through time and money marketing to the wrong properties. Our AI lets you cut through the noise and focus on sellers who are actually ready to sell." 💬 "Predictive data isn’t about chasing leads today—it’s about being the first person a seller calls when they’re ready in four months." 💬 "Every county isn’t created equal. We can show you which markets are worth your marketing dollars—and which ones to avoid completely." About Monica: Monica’s passion for new build residential properties and her ambition to grow her own real estate portfolio are central to her professional journey. At DataFlik, she leverages her deep industry knowledge and strategic acumen to facilitate innovative solutions that benefit investors seeking lucrative property opportunities. Her work continues to propel her forward in the real estate sector, aligning perfectly with her personal and professional goals.
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8 months ago
29 minutes 59 seconds

Evergreen Marketing (formerly CarrotCast)
If your business relies solely on you to generate leads and you want to finally get off the ‘marketing hamster wheel’, this is the podcast. We share step-by-step how to execute online, *AHEM!*, Evergreen Marketing to generate consistent, high-quality leads, so you can ultimately build a business of freedom & impact. Every other TUESDAY we interview Carrot members, real estate investors, agents & expert marketers who are crushing lead generation & closing deals so you get a deeper, behind-the-scenes look at how they do it. ***Need to grow as a leader? Check out Trevor’s podcast: https://link.chtbl.com/EFF ***Learn more at Carrot.com/podcast - Carrot, a 5x Inc 5000 company, with millions of motivated leads generated over 10+ years. *Formerly known as the CarrotCast Podcast