Did you know that much of internet culture, including your favorite viral dance trends, came from black creators? In this special Juneteenth episode Jadu AR Founder, Asad J Malik, and Isaiah Chavous share how they immortalized the 3 original creators of The Renegade (Jalaiah Harmon), Throw it Back (Cookie Kawaii), and The Git Up (Blanco Brown) dances with NFTs and holograms. We discuss how interactive digital assets can lead to “a creative chaos” and help change the way content is credited and consumed.

• (3:16) Everyone knows the Throw it Back, but no one knows Cookie Kawaii who literally made the song.
• (5:09) “Do you think NFTs can become the standard of ownership of digital goods?”
• (8:57) Black culture has been exploited in all areas specifically when it comes to dance and music
• (15:05) The permission-less nature of the blockchain and the interoperability that comes with it allows new companies to compete with larger centralized platforms.
• (18:30) When assets from various virtual worlds can interact with each other, it will lead to “a creative chaos”.
• (20:50) NFTs need to have some weight, not just artificial scarcity.
• (21:05 ) What's really exciting is the collaborative culture that's emerging in this space. Centralized control of content is the opposite of the future we’re working towards.
• (25:35) Mainstream articles may proclaim NFTs dead. But the NFT boom inspired many new people, companies, and projects the results of which we will see in next three or four years.

This episode is brought to you by our friends at SeekXR who create, manage, and deploy 3D assets anywhere in the Metaverse.

View the 3 AR NFTs on Opensea, read Taylor Lorenz’ NYT article about Jalaiah Harmon “The Original Renegade”, and learn more about Jadu AR on their website.

If you enjoyed this conversation, follow the Digital Fashion & Art Club on Clubhouse and join us for live conversations with speakers on Wednesdays at 5PM and Saturdays at 12PM Eastern Standard Time.

Since Martine Jarlgaard first tracked the lifecycle of a garment in 2018, blockchain technology has grown in relevance. In this episode our guest Anthony Day explains crypto fashion and it's power to transform the fashion industry. Anthony is the Blockchain Leader at IBM and host of the Blockchain Won’t Save the World Podcast where he helps non-experts understand the value of blockchain and shares inspiring stores of people and companies who are creating real change in the world with exponential technologies.

• (3:42) Does fashion really need crypto? And if it does, what can it be used for?
• (9:09) How can the fashion industry use tokens to get people interested in monetizing their own creative assets?
• (18:10) How can blockchain help surface information that actually matters to consumers?
• (21:30) As an artist, you don't have to be dead anymore to have your content valued.
• (22:08) In the right context, someone out there may value digital shoes just as highly as a pair of Michael Jordan sneakers.
• (22:36) How can blockchain technology be adapted by a wider audience outside of the crypto community and gamers?
• (24:25) As you digitize, you reduce cost and democratize participation. Which means that anybody - everywhere - can participate.
• (25:34) We mask the value of what we're creating by using jargon.
• (28:13) How has a common understanding around NFTs helped advance blockchain?

To learn more about Anthony’s work visit www.blockchainwontsavethe.world

If you enjoyed this, follow the Digital Fashion & Art Club on Clubhouse and join us for live conversations with speakers on Wednesdays at 5PM and Saturdays at 12PM Eastern Standard Time.

As we delve deeper into the Metaverse, what are the opportunities and implications of a digitally augmented world on our identities? Our guest Matthieu Lorrain, the Global Head of Creative for Google AR Partnerships and Co-Founder of fAke Artists, has been exploring creative applications of emerging technologies for the last 15 years. Join Digital Fashion & Art Club for an exciting talk with Matthieu about his vision of post-reality experiences and interactive fashion.

• (3:15) How will digital immersion expand self-expression?
• (7:10) “As an AR creator the world is your playground”
• (9:50) “The music video of the 2020s is probably going to be an immersive experience”
• (12:30) “Our relationship to reality is already being totally disrupted and it's going to get even more radical.”
• (18:50) “AR is really powerful for visualization of things that are hard to visualize”
• (19:55) How will digital fashion change post pandemic?
• (30:00) “Fashion is a representation of time”
• (32:41)”Can you design everything virtually and then only create physical collections when you have enough interest from your fans and followers?”

To learn more about Matthieu’s work visit matthieulorrain.com

If you enjoyed this, follow the Digital Fashion & Art Club on Clubhouse and join us for live conversations with speakers on Wednesdays at 5PM and Saturdays at 12PM Eastern Standard Time.

With every passing year digital experiences are becoming more sophisticated. So how can brands augment human connection online? With 25 years of expertise and the perspective as a former Chairman of LVMH Moët Hennessy-Louis Vuitton North America, Pauline Brown turned the art of brand-building into a science. Join Digital Fashion & Art Club for an exciting conversation with Pauline about the role aesthetics will play in digital spaces. 

• (00:50) How does aesthetics create products and services that delight customers?
• (2:05) "If you go back long enough, brand was what you do to cattle...Brand became a measure of trust." 
• (6:33) When a brand cannot rely on physical senses, what role does aesthetics play in the digital realm?
• (11:20) What role does aesthetics play in the way brands market their products and the entire experience around them? 
• (14:00) "Aesthetics is a symbol of your belief system."
• (21:19) "What's missing in beauty is the human touch."
• (27:30) How we can create different experiences online?
• (33:35) Are there any differences between men and women in terms of how we react to aesthetic intelligence?
• (37:30) "What online does do really well is it stimulates our imagination But real beauty requires an offline complement." 

To learn more about Pauline and her work around Aesthetic Intelligence visit: www.aestheticintelligence.com 

If you enjoyed this, follow the Digital Fashion & Art Club on Clubhouse and join us for live conversations with speakers on Wednesdays at 5PM and Saturdays at 12PM Eastern Standard Time.