With every passing year digital experiences are becoming more sophisticated. So how can brands augment human connection online? With 25 years of expertise and the perspective as a former Chairman of LVMH Moët Hennessy-Louis Vuitton North America, Pauline Brown turned the art of brand-building into a science. Join Digital Fashion & Art Club for an exciting conversation with Pauline about the role aesthetics will play in digital spaces.
- (00:50) How does aesthetics create products and services that delight customers?
- (2:05) "If you go back long enough, brand was what you do to cattle...Brand became a measure of trust."
- (6:33) When a brand cannot rely on physical senses, what role does aesthetics play in the digital realm?
- (11:20) What role does aesthetics play in the way brands market their products and the entire experience around them?
- (14:00) "Aesthetics is a symbol of your belief system."
- (21:19) "What's missing in beauty is the human touch."
- (27:30) How we can create different experiences online?
- (33:35) Are there any differences between men and women in terms of how we react to aesthetic intelligence?
- (37:30) "What online does do really well is it stimulates our imagination But real beauty requires an offline complement."
To learn more about Pauline and her work around Aesthetic Intelligence visit: www.aestheticintelligence.com
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