As we delve deeper into the Metaverse, what are the opportunities and implications of a digitally augmented world on our identities? Our guest Matthieu Lorrain, the Global Head of Creative for Google AR Partnerships and Co-Founder of fAke Artists, has been exploring creative applications of emerging technologies for the last 15 years. Join Digital Fashion & Art Club for an exciting talk with Matthieu about his vision of post-reality experiences and interactive fashion.

• (3:15) How will digital immersion expand self-expression?
• (7:10) “As an AR creator the world is your playground”
• (9:50) “The music video of the 2020s is probably going to be an immersive experience”
• (12:30) “Our relationship to reality is already being totally disrupted and it's going to get even more radical.”
• (18:50) “AR is really powerful for visualization of things that are hard to visualize”
• (19:55) How will digital fashion change post pandemic?
• (30:00) “Fashion is a representation of time”
• (32:41)”Can you design everything virtually and then only create physical collections when you have enough interest from your fans and followers?”

To learn more about Matthieu’s work visit matthieulorrain.com

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