In this episode of the Digital Deep Dive, we cover everything you need to know about social proof.
We share an overview into what exactly social proof is, then give some real-world examples of brands utilising this strategy within the digital marketing stack.
If your brand is looking to drive more value from this channel, this is not an episode you'll want to miss.
If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this weeks episode of the digital deep dive, we uncover the latest news across the digital marketing landscape, including:
- Instagram introduces standalone app for direct messaging called Threads
- TikTok adds a native integration with Wikipedia
- "Call only" ad format updated on Google Ads
- Google Chrome will block mixed http/https content in the next version
- Instagram adds support for AR product tags
- Facebook introduces responsive ad copy
If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
This week we introduce our very first expert guest to the podcast - Dave Hyman, Senior Digital Strategist and CRO Specialist at Clearwater Agency in Melbourne.
In this Deep Dive into Conversion Rate Optimisation, Dave shares some juicy insights and case studies with us, answering questions such as:
Tools mentioned in this episode:
Example of websites that convert well:
Dave Hyman on LinkedIn: https://www.linkedin.com/in/dave-hyman-2a215097
Clearwater Agency: https://clearwateragency.com.au
In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:
- Google Makes Big Change to Nofollow, Introduces 2 New Link Attributes
- Timestamps for YouTube videos in Google search results
- Changes to reviews in rich results
- SnapChat introduces 3D content
- Facebook releases new ad formats
If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode, we take a deep dive and discuss everything you need to know about creating a podcast in 2019. We cover the end-to-end process from planning, recording, editing, distributing, and promoting your own show.
Links & tools me mention throughout this episode:
- Trello
- Zencastr
- Mastering audio outputs using Audacity
If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this weeks episode of the digital eep dive, we uncover the latest news across the digital marketing landscape, including:
- Google is now showing competitor ads on local business profiles
- Google search results will now anchor to relevant text on results page in Chrome
- What new regulations to family content on YouTube means for brands and creators
- You can now add custom JavaScript to AMP pages
- WordPress changes how it blocks pages from search engines
- TikTok partnering with the NFL
If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode, we take a deep dive into TikTok and discuss how both digital marketers and brands can leverage the emerging platform.
We not only cover how to use the application, but also share the best strategies to creating content that drives engagement.
If you enjoyed the content, we'd love if you could leave a review on your podcast platform of choice.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
This week we cover the most important updates across the digital marketing landscape, including; Facebook’s new ‘Off-Facebook’ privacy tool, TikTok’s first branded eCommerce feature, and the new metric for better measuring mobile conversion rates in Google Ads.
If you enjoy the content in this episode, we’d love if you could leave a review on your prefered podcast platform.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
This week we cover the most important updates across the digital marketing landscape, including; a suite of new features coming to Instagram, LinkedIn’s new custom audience targeting, and new types of structured data markups in Search Console.
We also take a deep dive into some real-world strategies to grow an active community using Facebook groups.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, sharing everything you need to know about optimising your branded listing.
Relevant links from this episode:
In our 10th episode, we uncover the latest industry news impacting Digital Marketers, including; Snaps new creative tool for building engaging ads, TikToks new integration with Giphy, the importance of optimising ad frequency for end-users, and a summary of mobile ad fraud in 2019.
We also take the time to reflect on the past 10 weeks, summarising the most important events across the Digital Marketing landscape.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode, we cover the impact that Google featured content has on overall organic traffic, Bing's ability to trial A/B tests, Instagram's new AR background filter, and the best new tool for spying on your competitors.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode, we cover; life beyond likes on Instagram, a slew of new updates coming to TikTok, insights about the current state of influencer marketing, and the key takeaways from the Interactive Minds Brisbane Digital Summit.
Relevant links from this episode:
Instagram removes likes from posts.
TikTok introduces pro accounts.
Instagram trialling promoted story polls.
TikTok working to release a slew of new in-app features.
Google publishes JavaScript SEO basics.
Some paywalls may be affected by Chrome update.
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode, we cover new transparency features for Facebook ads, user photos being added to Google reviews, and we have a lengthy discussion about whether you need to go to university to succeed in a digital marketing career.
Relevant links from this episode:
Facebook deploys new ad transparency tools for end-users.
YouTube introduces new ways to help creators monetise their audience.
Google updates the News search results UI.
Google maps introduces offers for restaurants in India.
Users can now add photos to Google reviews.
Twitter launches its new creative division, ArtHouse.
Big W utilising SnapChat AR experiences.
Do you need a degree to land a role in Digital Marketing?
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into some performance insights from a recent Facebook campaign.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
On this episode, we uncover the latest updates to the LinkedIn algorithm, discuss the new ad formats coming to Instagram, and delve into the effects of bad reviews on local rankings.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler Lachlan – @LachlanKirkwood
On this episode, we look at the latest releases from Google Ads, what happens when Spotify ads go wrong (and why you should create different ads for different platforms), plus we take a deep dive into re-engaging a stale email list.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:
Luke – @DigitalPeddler
Lachlan – @LachlanKirkwood
On this week’s episode of Digital Deep Dive we take a look at some big acquisitions and what they might mean for future product updates, Facebook turning on its paid data collection app (and trying to be less sketchy about it this time) plus their new secret currency, a new tool for SEO-friendly video transcription, and Luke goes on a rant about Google stealing everyone’s content.
Relevant links from this episode:
As always, if you have any questions or would like to join us on a future episiode, reach out to us on Twitter:
Luke – @DigitalPeddler
Lachlan – @LachlanKirkwood
Episode #2 of the Digital Deep Dive covers the very latest in the world of digital marketing.
Co-hosts, Luke Chapman and Lachlan Kirkwood, discuss the latest industry updates and how they will directly impact the way digital marketers work.
In this episode, we cover the new core algorithm update to Google search, product updates from SnapChat, Instagram, and TikTok, the end result of The North Faces SEO strategy, and we dive into a case study about creating an in-depth Facebook campaign optimised for conversions.
Got a question you'd like answered on a future episode, or even feedback on what you'd like to hear us discuss? Tweet @DigitalPeddler or @LachlanKirkwood
Resources and links from this episode:
Distill - Featured product that alerts users of changes to any website or website page: https://www.producthunt.com/posts/distill-3
The North Face SEO strategy: https://searchengineland.com/the-north-face-gets-a-thumbs-down-from-seo-community-after-manipulating-google-image-search-results-317747
Welcome to the very first episode of Digital Deep Dive, a new weekly podcast about what's happening in the world of digital marketing.
Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
In this episode we discuss how to find reliable sources for digital marketing news and information, what Google and Facebook have been up to, and experiments with advertising on Snapchat.
Got a question you'd like answered on a future episode or feedback on what you'd like to hear us talk about? Tweet @DigitalPeddler or @LachlanKirkwood
Resources and links from this episode:
searchenginewatch.com/
moz.com/blog
www.socialmediaexaminer.com/
www.wordstream.com/blog
searchengineland.com/
www.searchenginejournal.com/
www.producthunt.com/
www.theverge.com/
techcrunch.com/
www.blog.google/products/ads/
adespresso.com/blog/
www.facebook.com/business/news
instagram-press.com
People to follow on Twitter: @MattNavarra @wongmjane @rustybrick @randfish @dejanseo @bill_slawski @CyrusShepard @gfiorelli1 @aleyda @JohnMu @BermanHale @izzionfire @Jammer_Volts @BritneyMuller @MerryMorud @Marie_Haynes @jasonmun @TaylorDanRW