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Digital Deep Dive - The Digital Marketing Podcast
Luke Chapman
20 episodes
5 days ago
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
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Business
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All content for Digital Deep Dive - The Digital Marketing Podcast is the property of Luke Chapman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
Show more...
Business
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Digital Deep Dive - Episode 6
Digital Deep Dive - The Digital Marketing Podcast
45 minutes 6 seconds
6 years ago
Digital Deep Dive - Episode 6

In this episode we cover the long awaited monthly campaign budgets in Google Ads, the return of audience insights for Facebook custom audiences, how brands are integrating Alexa skills into their digital strategy, and we take a deep dive into some performance insights from a recent Facebook campaign.

Relevant links from this episode:

  • Nine launches online platform that allows small businesses to purchase TV ads
  • Google Ads introduces monthly campaign budgets
  • App Store analytics for first half of 2019
  • Facebook reintroduces audience size estimates for custom audiences
  • Automated Twitter campaign goes wrong for Adidas
  • Watson Marketing Cloud is being re-launched
  • If you have over 30,000 social followers in the UK, you’re now classed as a celebrity
  • 75% of advertisers to increase their podcast ad spend in 2019
  • Using Alexa voice skill to turn drinkers into brand ambassadors

As always, if you have any questions or would like to join us on a future episode, reach out to us on Twitter:

Luke – @DigitalPeddler Lachlan – @LachlanKirkwood

Digital Deep Dive - The Digital Marketing Podcast
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.