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Digital Deep Dive - The Digital Marketing Podcast
Luke Chapman
20 episodes
5 days ago
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
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Business
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All content for Digital Deep Dive - The Digital Marketing Podcast is the property of Luke Chapman and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.
Show more...
Business
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Episode 11 - Facebook & Google Ads changes, and getting the most out of Google My Business
Digital Deep Dive - The Digital Marketing Podcast
55 minutes 22 seconds
6 years ago
Episode 11 - Facebook & Google Ads changes, and getting the most out of Google My Business

In this episode we cover Facebook removing unused targeting parameters, the updated Google Images UI, and the latest changes to relevant terms across phrase & broad match modifier keywords. We also take a deep dive into Google My Business, sharing everything you need to know about optimising your branded listing.

Relevant links from this episode:

  • Facebook is removing outdated targeting parameters
  • Google to natively index podcast shows in SERP
  • Google images new side panel UI
  • Google updates relevant terms for phrase and broad match modifier keywords
  • Google rolls out gallery ads beta
Digital Deep Dive - The Digital Marketing Podcast
Digital Deep Dive is a weekly podcast about what's happening in the world of digital marketing. Join Luke Chapman and Lachlan Kirkwood each week as they discuss what's new and interesting in social media, advertising, SEO, automation and more.