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In this episode, Laura Citron OBE, CEO at London & Partners, joins award-winning analyst, Ian Whittaker, to discuss the strategy behind brands including Visit London and Grow London and how they are driving resilient, sustainable, and inclusive economic growth in the UK capital. Find out how Laura and her team tackle the mammoth-brand that is London, drawing on her global marketing experience from WPP and her passion for innovation to shape London into the ultimate destination for visitors, Londoners and brands.

Read about JCDecaux's new partnership with London & Partners here.

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In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of

Gen Z and why advertisers need to consider rebalancing their media mix.

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In this episode, Emma Strain, Customer Director at Transport for London, joins Ian Whittaker to delve into the world-famous network's marketing strategy, the importance of a customer-focused approach and how the network continues to evolve - connecting communities and fuelling London’s economic growth. Emma also discusses why Out-of-Home in London presents a distinct opportunity for brands and the recent announcement from JCDecaux and TfL of the expansion of The London Digital Network.

Find out more about The London Digital Network here.

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In this episode, Richard Kirk, Chief Strategy Officer at EssenceMediacom UK, joins Ian to share his latest research on optimising your marketing media mix. His recent study shows marketers have developed an over-reliance on performance marketing which has impacted long term results, that rebalancing the media mix is proven to boost brand metrics, and he shares why he is developing a new media currency for quality to help prove the true value of each channel in the mix.

Find out how you can help prove the true ROI of media channels, including OOH, here.

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In this episode, Benjamin Court, Global Marketing Manager - E45 at Karo Healthcare and Rich Miles, Co-Founder at The Diversity Standards Collective (DSC) join Ian to talk about the power of authenticity in ads, the results that this can drive for brands and how E45 worked with DSC to develop an award-winning campaign. Rich also shares new research from JCDecaux and DSC which shows a new opportunity for brands to authentically connect with the LGBTQIA+ community via Out-of-Home.

Download the findings in the 'Pride in Posters' advertiser guide here.

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Jeremy Cartwright, Consulting Director at Nielsen and Jon Harman, Head of Data at JCDecaux UK, join Ian to discuss their latest collaborative research, ‘Location Matters for MMM’, which shows that including postcode-level data in Marketing Mix Models provides an unprecedented view of what each channel is delivering in terms of sales whilst also benefiting the accuracy of how they measure, helping to prove the true value of media channels.

Download a free summary of the findings here.

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Marc Greene, Commercial Director at In Kind Direct, joins Ian Whittaker for an insightful discussion around the important role that marketing plays in the charity’s strategy and how they are tackling the issue of hygiene poverty by using the power of storytelling to build partnerships with the biggest brands. 

In Kind Direct is a UK charity focused on distributing consumer products that are donated by huge brands such as Tesco, Kimberley Clarke and Unilever, to charitable organisations across the country, ensuring that everyone has access to the products they need to keep clean and well. Having previously managed large brands such as Kickers and Mitre, Marc transitioned to the charity sector in 2020 bringing with him a wealth of brand experience and knowledge, which he has now been able to apply in his role within the charity.

Working with the JCDecaux Community Channel, In Kind Direct launched a UK wide Out-of-Home campaign, using the power of the public screen to boost awareness of their important work and raise awareness of increasing rates of hygiene poverty in the UK. 

Find out more about In Kind Direct here: https://www.inkinddirect.org/with-companies

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Markéta Kristlova, Brand Equity Lead at Müller UK & Ireland, joins Ian Whittaker, sharing why she believes a strong brand and visual identity can drive success and why it is important for marketers to put customers first, stay agile and adapt to changing market needs.

With 15 years in FMCG, Markéta’s experience includes marketing roles at Mondelez, working on global brands such as Cadbury. In 2023, Müller, one of the UK’s favourite dairy brands, announced the launch of a new masterbrand strategy, reminding consumers that, 30 years after the brand first launched in the UK, there is a still a Muller hero product for everyone.

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Nada Arnot, EVP of Marketing at The Economist, joins Ian Whittaker to share how she went from being a performance-oriented, “non-believer” in brand, to launching the iconic publication’s largest brand-building campaign in years.

By proving the value of brand marketing as a full-funnel strategy to the Board and revealing the key role data played in unlocking marketing investment, find out how Nada successfully targeted the next generation of readers and why she believes your brand is the most important investment your business can make.

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In this episode, Andrew Tindall, Senior Vice President - Global Partnerships at System1, and Chris Felton, Director of Data and Insight at JCDecaux UK, join Ian Whittaker to discuss the controversial, but hugely popular article; ‘7 out of 10 OOH ads don’t work. Here’s why and how to fix them’, written by Andrew for The Drum, on the lack of creativity in Out-of-Home advertising. System1 are ad-testing experts who measure emotion to give brands confidence that their ads will work and Chris brings a wealth of experience, new groundbreaking research and a string of recent awards to prove what really works when it comes to OOH advertising.

Read the full article here.

Download your copy of our ‘Creative Best Practice Guidelines' here.

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In this episode, Emma Rowson, Marketing Executive at JCDecaux UK, joins Ian Whittaker to talk about the British Journal of Photography’s annual Out-of-Home exhibition of Portrait of Britain. Celebrating the creative, diverse and resilient spirit of the nation, Portrait of Britain is the UK’s biggest annual photography exhibition and since 2016, the exhibition has partnered with JCDecaux to showcase 100 winning images in a month-long digital screen display across the UK. The large-scale exhibition uses the immense reach of Out-of-Home to bring art to public spaces nationwide, creating a joyful and poignant celebration of British identity.

Read more about Portrait of Britain Vol.6 here.

View all 200 shortlisted images here.

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Is your advertising getting enough attention?

In this episode, Mike Follett, Managing Director at Lumen Research, joins Ian Whittaker to talk about attention as a vital new metric in campaign planning. In a world of information overload, grabbing a consumer’s attention and maintaining it is becoming increasingly important for advertisers. Find out how the development of innovative research methods, such as eye-tracking technology, is shaping attention into a new currency to be used amongst the advertising industry.

You can read more about the relationship between attention and priming here.

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Want to unlock the secret to creating the perfect poster?

In this episode, Chris Langley, Director of Global Media Partnerships at System 1, and Nick Drewe, Research Executive at JCDecaux UK, join Ian Whittaker to share how they worked with brands such as Three and Specsavers to develop new results-driven guidelines on how to create the perfect poster.

The new collaborative research from System1, Lumen Research and JCDecaux UK combines AI, Emotion and Attention testing to show that creativity is a key driver for effectiveness.

In a world where attention is a finite resource, find out how to optimise your Out-of-Home creative to build your brand and drive results through the brand funnel.

You can download your own copy of ‘How to make the perfect digital poster’ here.

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Research shows that when it comes to purchasing clothing, Gen Z are more sustainably minded than previous generations but that price is often prioritised. So how can consumers balance price and sustainable engagement with fashion?

Josephine Philips, Founder and CEO of SOJO, a sustainable fashion-tech start-up, joins Ian Whittaker to give an insight into how businesses and marketers can meet the various needs of their customers without compromising on sustainability.

In 2022, Josephine was named one of the Forbes 30 under 30 in the Technology Industry and JCDecaux welcomes Josephine as an industry pioneer who is challenging attitudes towards fashion and promoting investment in the clothes that consumers already own by repairing items rather than replacing them.

As a recipient of the JCDecaux UK Reach Programme which is designed to support brand growth for Black, Asian and Multi-Ethnic brands, Josephine discusses how start-ups such as SOJO can benefit from the mass reach and cut through that digital Out-of-Home provides.

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With Gen Z now comprising 15% of the UK population, tapping into their increasing spending power is an opportunity that marketers can’t afford to miss. But how different are Gen Z from previous generations and how should this shape brand and marketing strategies?

Kian Bakhtiari, founder of The People, a Gen Z insights and strategy agency, joins Ian Whittaker to explain the importance of understanding Gen Z and the channels that work best to cut through. Named as one of the Top 20 Future Leaders by the Financial Times for his contributions to marketing, JCDecaux welcomes Kian as an inspirational changemaker who is bridging the gap between brands and young people by giving Gen Z a seat at the marketing table.

Following the launch of JCDecaux UK’s GENgage, a new programme to help brands reach and engage the digitally native Gen Z audience, Ian and Kian talk about the opportunity that digital Out-of-Home provides marketers with so that they can connect and be relevant within the context of young people’s lives.

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