Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.

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Digital Changemakers

JCDecaux UK

42 episodes

5 days ago

JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

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Hosted on Acast. See acast.com/privacy for more information.

Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.

Digital Changemakers

35 minutes 32 seconds

8 months ago

Navigating the year ahead: 2025 market predictions with Andy Lobo, Strategy&.

In this episode, Andy Lobo, Director at Strategy& (part of the PwC network) joins Ian to discuss his expert predictions for 2025, the trends that are currently shaping the UK Entertainment & Media Market and the changes that marketers can expect in the advertising industry over the coming year. Andy breaks down the programmatic Out-of-Home opportunity, the new spending power of

Gen Z and why advertisers need to consider rebalancing their media mix.

Hosted on Acast. See acast.com/privacy for more information.