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Digital Changemakers
JCDecaux UK
42 episodes
5 days ago
JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

Hosted on Acast. See acast.com/privacy for more information.

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Marketing
Education,
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Entrepreneurship,
How To
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All content for Digital Changemakers is the property of JCDecaux UK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

Hosted on Acast. See acast.com/privacy for more information.

Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
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Uber: The brand and performance flip.
Digital Changemakers
30 minutes 36 seconds
5 months ago
Uber: The brand and performance flip.
In this episode, Eloi Casali, Media Lead UKI at Uber, joins award-winning analyst, Ian Whittaker, to delve into the strategies that help Uber maintain its status as a global powerhouse, the importance of strong brand image for standout, and the innovative marketing tactics that keep Uber at the forefront of the industry. Find out how Uber uses tailored Out-of-Home to drive brand love and how Eloi leverages data to optimise campaigns and unlock marketing spend.

Hosted on Acast. See acast.com/privacy for more information.

Digital Changemakers
JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

Hosted on Acast. See acast.com/privacy for more information.