How to grow your business through marketing.

https://is1-ssl.mzstatic.com/image/thumb/Podcasts211/v4/ec/d2/35/ecd235fd-6afb-00ed-34e7-107c924eeded/mza_17619996339620301443.jpeg/600x600bb.jpg

Digital Changemakers

JCDecaux UK

42 episodes

4 days ago

JCDecaux in collaboration with award-winning analyst Ian Whittaker, brings a brand-new podcast series, called Digital Changemakers. This podcast key concepts from Ian’s report, Pandemic: Pause or Play where he explores the 5 megatrends facing marketers today in their quest for brand growth. With Ian’s thought-provoking commentary and challenging questions, you’ll discover new ways you can approach conversations with the CFO and prove why advertising is important and how it drives shareholder value. Ian Whittaker brings 20 years of experience across digital, media and marcoms, identifying the latest digital trends and economic analysis. Ian’s interviews special industry guests who are driving change and innovation in the industry. This network of experts can help our customers navigate what could be the most complex macroeconomic landscape of our lifetime.

Hosted on Acast. See acast.com/privacy for more information.

All content for Digital Changemakers is the property of JCDecaux UK and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Hosted on Acast. See acast.com/privacy for more information.

How to grow your business through marketing.

Digital Changemakers

28 minutes 54 seconds

1 year ago

How to grow your business through marketing.

Nada Arnot, EVP of Marketing at The Economist, joins Ian Whittaker to share how she went from being a performance-oriented, “non-believer” in brand, to launching the iconic publication’s largest brand-building campaign in years.

By proving the value of brand marketing as a full-funnel strategy to the Board and revealing the key role data played in unlocking marketing investment, find out how Nada successfully targeted the next generation of readers and why she believes your brand is the most important investment your business can make.

Hosted on Acast. See acast.com/privacy for more information.