This special episode of Dentistry Beyond the Numbers is all about reflection and what’s next!
Host Dr. Marc Liechtung takes you behind the scenes of a milestone season — from major trade shows and university lectures to legendary guests like Howard Farran, Gordon Christensen, Kim Kutsch, and Chuck Cohen.
Hear about our Denobi Award nomination, audience growth, and what’s coming next: new guests, more travel, and deeper conversations on what truly makes a dental practice valuable — beyond just great dentistry.
👉 Don’t forget to follow and subscribe — more than 90% of our listeners aren’t subscribed yet! Your support helps us reach more dental professionals and keep these conversations going.
It’s not just what you earn—it’s what you keep.
In this episode of Dentistry Beyond the Numbers, host Dr. Marc Liechtung welcomes Tim McNeely, CFP®, CEPA®, founder of Dental Wealth Nation. Tim specializes in helping dentists create long-term wealth strategies, stress-test their financial plans, and design exits that match their life goals.
You’ll learn:
Why “getting rich once” is all it takes—and how to do it.
The 3 keys young dentists should master to set themselves up for success.
The biggest mid-career financial mistakes (and how to avoid them).
How to identify and close your “wealth gap.”
Why exit planning isn’t the end—it’s good business planning today.
Whether you’re a new grad or approaching retirement, this conversation will give you practical strategies to secure your financial future.
What if your practice could move from 92% collections to 100%—or more?
In this episode of Dentistry Beyond the Numbers, Dr. Marc Liechtung interviews Bri Richardson, CDA, a dental insurance and collections expert who helps practices stop leaving money on the table.
From patient collections to AR clean-up, Bri shares real-world strategies to tighten your financial systems, empower your team, and create a healthier, more profitable practice.
Tune in to learn why most offices lose money on the front end—and how you can change that today.
Welcome back to Dentistry Beyond the Numbers with your host, Dr. Marc Liechtung.
In today's episode, we're diving into a topic that can make or break your dental practice: Google reviews. Dr. Marc is joined by a true pioneer in the field, Dr. Len Tau, a marketing expert and the visionary behind some of the most effective review solutions for dentists.
Join us as we explore the vital role of online reputation. We'll discuss why Google reviews are so valuable, how your team can collect more of them, and what to do when a one-star review throws your team off balance. Dr. Tau shares his incredible story, from practicing dentist to becoming a respected marketing legend.
This episode is a deep dive into the business side of dentistry that goes beyond the simple numbers and focuses on what truly matters—your reputation.
In this episode, you will discover:
The surprising value of consistent Google reviews.
Actionable steps to empower your team to get more patient testimonials.
A roadmap for responding to both positive and negative feedback.
An inside look at the journey of an entrepreneurial dentist.
Tune in to learn how to supercharge your practice with a better online reputation.
Struggling to make PPOs work for your practice? You're not alone. On this episode of Dentistry Beyond the Numbers, we sit down with dental business expert Dr. Stephanie Mapp. In a world where everyone is chasing fee-for-service, Dr. Mapp shares her powerful journey of transitioning from a thriving fee-for-service practice to a profitable PPO model after the 2008 recession.
Discover how she went from being on the verge of financial ruin to mastering insurance contracts and building a thriving, profitable practice. Dr. Mapp reveals her secrets for maximizing reimbursements, why reading every insurance manual is a game-changer, and how to use data to make smart business decisions. If you've ever felt trapped by low PPO fees, this episode is a must-listen.
Key takeaways:
The hidden costs of PPOs and how to identify them.
How to create a custom spreadsheet to analyze your top-paying codes.
The difference between production per hour and collection per hour.
Why you should become the CEO of your practice's business operations.
Join us as we challenge the common narrative and prove that PPOs can be a powerful tool for practice growth and profitability in 2025 and beyond.
On this episode of Dentistry Beyond the Numbers, host Dr. Marc Liechtung sits down with a true legend of the dental industry, Fred Joyal. As the founder of 1-800-DENTIST and author of Superbold, Fred Joyal pioneered dental marketing and continues to shape the industry's future.
Dr. Liechtung and Fred dive into what it takes to thrive in today's fast-paced marketing world, from patient expectations and consumer behavior to the power of a remarkable team. They discuss the origins of 1-800-DENTIST, the evolution of digital marketing, and how private practices can compete with larger DSOs.
Key discussion points include:
Why the patient experience is more critical than ever.
The essential components of a modern digital marketing strategy.
How to turn word-of-mouth referrals into permanent online assets.
The surprising marketing value of advanced dental technology.
Practical advice for building a practice that patients trust.
Tune in for invaluable insights that will help you attract new patients, build a stronger team, and grow your practice in a way that goes far beyond the numbers.
Welcome back to Dentistry Beyond the Numbers! In this episode, sponsored by OrthoBrain, we follow up on last week's discussion about the "why" of clear aligners by diving into the "how." Dr. Marc Liechtung sits down with the dynamic Dr. Sam Glick to unpack his proven strategies for seamlessly integrating clear aligners into a multi-location general dental practice.
Dr. Glick shares how clear aligners have not only enhanced patient care but also significantly boosted his practice's profitability. Learn about team training, patient communication, and the incredible educational support from OrthoBrain that empowers general dentists to confidently take on a wide range of clear aligner cases. If you're ready to expand your services, increase revenue, and become a "super generalist," this episode is for you!
Are you ready to transform your dental practice?
In this eye-opening episode of Dentistry Beyond the Numbers, Dr. Marc Liechtung reveals why clear aligners are no longer just for orthodontists – they're a must-have for every general dentist! Discover how integrating clear aligners, specifically with our partners at OrthoBrain, can dramatically increase your practice's revenue, enhance patient care, and boost team retention.
Dr. Liechtung shares personal insights on overcoming the fear of clear aligners and breaks down the incredible financial impact: imagine an extra half-million dollars in gross revenue annually by simply doing two cases a week! Learn how OrthoBrain removes the guesswork and fear, offering unparalleled orthodontic guidance and support, making it easier than ever to get started – even if you're an experienced clinician or a new associate.
In this episode, you'll learn:
The surprising financial benefits of adding clear aligners to your services.
How "dentistry begets dentistry" and how clear aligners lead to more restorative, implant, and cosmetic cases.
Why OrthoBrain is the ideal partner for general dentists, providing practical learning and expert orthodontic consultation.
Strategies for seamlessly integrating clear aligners into your practice, regardless of your experience level.
The impact of clear aligners on patient satisfaction, periodontal health, and overall practice growth.
Don't miss this essential conversation that could redefine your practice's future! Tune in and discover how to become a "super generalist" and achieve unparalleled productivity and profitability.
Listen now and revolutionize your practice!
Be sure to visit OrthoBrain to maximize your practice's potential → https://orthobrain.com/
#Dentistry #ClearAligners #DentalPracticeManagement #OrthoBrain #DentalFinance #PracticeGrowth #GeneralDentistry #DentalPodcast #DrMarkLigtung #DentalRevenue #PracticeProfitability #DentalBusiness #OrthodonticsForGPs #PatientCare
Dentistry Beyond the Numbers presents an essential conversation on modern dental marketing with host Dr. Marc Liechtung and esteemed guest Gary Bird, founder & CEO of SMN National.
In an increasingly competitive dental landscape, understanding effective marketing strategies is no longer optional—it's vital. Gary Bird, a respected voice in dental growth, unpacks critical insights, including:
The dramatic shifts in dentistry post-COVID and heightened competition from DSOs.
The staggering statistic that 80% of potential new patients are lost due to overlooked operational inefficiencies.
The distinction between high-trust patient referrals and low-trust marketing leads, and how to convert the latter.
Strategic pricing models, like loss leaders, used by top businesses to drive profit.
The power of patient financing as a sales-setting tool, not just a sale-saving one.
Why traditional advice for growing a practice may no longer apply.
The upcoming AI revolution and its inevitable impact on dental practice operations, particularly in non-clinical roles.
Gary shares his fascinating, "accidental" journey into becoming a leading dental marketer.
The critical role of a Client Relationship Management (CRM) system for accurately tracking patient opportunities and understanding your growth levers.
Why your front desk team is the most crucial asset in converting marketing leads and driving internal referrals.
This episode is packed with actionable advice for dentists looking to optimize their marketing spend, attract the right patients, and build a thriving practice that can stand strong against any competition. As Dr. Liechtung warns, be wary of "imposters" in the marketing world; choose partners who understand the unique science and daily evolution of dental marketing. Don't miss this candid discussion on transforming your dental business!
Safeguard your dental practice! In this crucial episode of Dentistry Beyond the Numbers, Dr. Marc Liechtung chats with cybersecurity expert Tasha Dickinson, Founder and Chief Technologist of Silligent, about protecting your most valuable asset: patient data.
Learn why dental practices are prime targets, the true costs of a data breach (it's not just ransom!), and actionable steps to build a robust cybersecurity defense. Don't let a cyberattack shut down your business—tune in now!
Ever felt uncomfortable talking about money or treatment plans with patients? You're not alone! This episode of Dentistry Beyond the Numbers is about to change your entire perspective.
Join Dr. Marc Liechtung as he sits down with the visionary Dr. Ingrid Murra, founder of TwoFront and The Happy Dentist. A Harvard-trained orthodontist turned dental disruptor, Dr. Murra boldly argues that ethical "selling" is not just good for business, but absolutely crucial for patient health.
In this game-changing episode, you'll discover:
Stop leaving money (and patient health) on the table. Dr. Murra's insights are sharp, actionable, and might just be the catalyst your practice needs. Press play and prepare to rethink everything you thought you knew about the business of dentistry!
Join Dr. Marc Liechtung on Dentistry Beyond the Numbers as he welcomes the dynamic Lacy Walker, RDH, BS, FAADH, FAAOSH, owner of Shared Hygiene LLC. This episode delves deep into the powerful business impact of dental hygienists, moving beyond traditional perceptions to reveal their critical role in driving practice success.
Lacy shares her extensive experience, from psychiatric hospitals to DSOs, emphasizing the holistic approach to dental care and the vital oral-systemic connection. Learn how hygienists build unparalleled patient trust, influence treatment acceptance, and become indispensable leaders within the practice. We discuss the value of continuous education for hygienists, the integration of advanced technologies like AI and salivary diagnostics, and how to optimize practice efficiency through same-day dentistry.
This episode is a must-listen for dentists looking to empower their hygiene team and hygienists seeking to expand their impact and career. Lacy's passion and insights will transform your view of the hygiene department's potential for both patient health and practice growth.
Get ready for a high-octane episode of Dentistry Beyond the Numbers! Dr. Marc Liechtung interviews the incredibly talented Dr. Elaine Bylis – a phenomenal dentist and a race car driver! Dr. Bylis shares her unique journey in dentistry, from working in her family's practice and being Magna Cum Laude to becoming a "super GP" and being recognized in the 2024 Benco Dental 40 Under 40 awards.
Learn about the challenges and rewards of joining a family practice, the importance of mentorship, and the keys to successful succession planning. Plus, hear about her passion for racing and how it parallels her drive in dentistry!
Join Dr. Marc Liechtung on Dentistry Beyond the Numbers for a truly special episode featuring Dr. Gordon Christensen, a Mount Rushmore figure in dentistry. In this unfiltered conversation, Dr. Christensen shares his unparalleled wisdom on the evolution of the profession, from the early days to today's challenges and opportunities.
Gain insights into everything from implant controversies and the future of restorations to the business side of dentistry and the rise of corporate practices. A must-listen for any dentist seeking to learn from a true legend.
Is the financial pressure mounting for independent dental practices?
Join Dr. Marc Liechtung on Dentistry Beyond the Numbers for a deep dive with Chuck Cohen, Managing Director of Benco Dental. Chuck, a third-generation leader in the dental supply world, offers invaluable insights into the rising costs of running a dental practice, the potential impact of tariffs, and practical strategies for independent dentists to navigate these challenges. Learn about cost-saving product options, efficiency improvements, revenue cycle management, and the unique support Benco Dental provides. A must-listen for every dental professional concerned about the financial health of their practice.
#Dentistry #DentalPodcast #DentalBusiness #IndependentDentist #DentalCosts #Tariffs #BencoDental #ChuckCohen #PracticeManagement
Dive into the mind of a dental industry titan! In this episode of Dentistry Beyond the Numbers, Dr. Marc Liechtung sits down with the legendary Dr. Howard Farran, founder of Dentaltown. Discover Howard's journey from Sonic Drive-In to revolutionizing dental communication and get a sneak peek at his groundbreaking AI project.
Learn practical business insights, the importance of patient trust, and how to navigate the evolving dental landscape. Whether you're a seasoned practitioner or a dental student, this conversation is packed with invaluable wisdom you won't want to miss. Tune in for a candid discussion on the future of dentistry, the power of AI, and the art of building a thriving practice.
This episode of Dentistry Beyond the Numbers is brought to you by CariFree Professional. Join Dr. Marc Liechtung as he sits down with the legendary Dr. Kim Kutsch. Discover Dr. Kutsch's remarkable journey from a seed farm in Oregon to becoming a pioneer in modern dentistry. Explore his ventures in lasers, dental materials, practice acquisitions, microbreweries, and even a ski resort! Learn about the pivotal role of mentorship in his career, the challenges he faced, and his passion for eradicating dental caries.
Dr. Kutsch shares insights on innovation, entrepreneurship, and the drive to help patients achieve caries-free health. Hear the story of how Dr. Kutsch mentored Dr. Liechtung and helped with the creation of the Snap-On Smile, and the power of mentorship.
This episode is a must-listen for any dentist seeking inspiration, guidance, and a fresh perspective on patient care. Dr. Kutsch also discusses the importance of curiosity, work-life balance (or rather, appropriate balance!), and finding your purpose in dentistry.
Are you a dentist looking to optimize your practice's real estate strategy? In this episode of Dentistry Beyond the Numbers, Dr. Marc Liechtung sits down with Colin Carr from The Carr Real Estate Group, a seasoned dental real estate expert with 15 years of experience specializing in healthcare. Discover actionable insights on negotiating favorable leases, avoiding costly mistakes, and maximizing your EBITDA. Learn how to navigate the complexities of commercial real estate, from startup locations to expansion opportunities.
Colin shares his journey from representing large institutional landlords to advocating exclusively for dentists, ensuring they secure the best possible deals. Gain valuable knowledge on lease negotiations, tenant improvement allowances, and the importance of strategic location planning. Whether you're a new dentist or looking to expand, this episode provides essential tools to make informed real estate decisions.
Key Takeaways:
More on Colin Carr: https://carr.us/healthcare-real-estate-new
More on our host, Dr. Marc Liechtung
In this Dentistry Beyond the Numbers episode, Dr. Anthony Vocaturo of NJ Smile Center shares his thoughts on why the fee-for-service model is better than others and how he built a premium dental practice that is true to his vision.
He offers actional advice for anyone looking to level up their offerings and stay at the top of their game. Dr. Vocaturo walks us through everything that makes this Fee-For-Service practice tick.
From his hiring methods and the role of his office manager to the value of top-quality labs and continuing education. If you have a vision for a premium fee-for-service practice, this episode is full of invaluable tips.
More on Dr. Anthony Vocaturo: https://www.njsmilecenter.com/
More on our host, Dr. Marc Liechtung
In this episode of "Dentistry Beyond the Numbers," Dr. Eric Block, from The Stress-Free Dentist, shares his journey while overcoming challenges while transitioning his practice from a PPO model to a fee-for-service structure.
He offers actional tips for managing stress, identifying the type of dentistry you want to practice, and leaving a lasting legacy through writing and mentorship. Dr. Block emphasizes the significance of seeking help when needed and finding balance to enhance both personal well-being and professional fulfillment.
More on Dr. Eric Block: The Stress-Free Dentist: https://www.thestressfreedentist.com/ More on our host, Dr. Marc Liechtung Inquiries: dentistrybeyondthenumbers@gmail.com LinkedIn: / drmarcliechtung Website: dentistrybeyondthenumbers.co