Dentistry Beyond the Numbers presents an essential conversation on modern dental marketing with host Dr. Marc Liechtung and esteemed guest Gary Bird, founder & CEO of SMN National.

In an increasingly competitive dental landscape, understanding effective marketing strategies is no longer optional—it's vital. Gary Bird, a respected voice in dental growth, unpacks critical insights, including:

• The dramatic shifts in dentistry post-COVID and heightened competition from DSOs.

• The staggering statistic that 80% of potential new patients are lost due to overlooked operational inefficiencies.

• The distinction between high-trust patient referrals and low-trust marketing leads, and how to convert the latter.

• Strategic pricing models, like loss leaders, used by top businesses to drive profit.

• The power of patient financing as a sales-setting tool, not just a sale-saving one.

• Why traditional advice for growing a practice may no longer apply.

• The upcoming AI revolution and its inevitable impact on dental practice operations, particularly in non-clinical roles.

• Gary shares his fascinating, "accidental" journey into becoming a leading dental marketer.

• The critical role of a Client Relationship Management (CRM) system for accurately tracking patient opportunities and understanding your growth levers.

• Why your front desk team is the most crucial asset in converting marketing leads and driving internal referrals.

This episode is packed with actionable advice for dentists looking to optimize their marketing spend, attract the right patients, and build a thriving practice that can stand strong against any competition. As Dr. Liechtung warns, be wary of "imposters" in the marketing world; choose partners who understand the unique science and daily evolution of dental marketing. Don't miss this candid discussion on transforming your dental business!