On this episode of Dentistry Beyond the Numbers, host Dr. Marc Liechtung sits down with a true legend of the dental industry, Fred Joyal. As the founder of 1-800-DENTIST and author of Superbold, Fred Joyal pioneered dental marketing and continues to shape the industry's future.
Dr. Liechtung and Fred dive into what it takes to thrive in today's fast-paced marketing world, from patient expectations and consumer behavior to the power of a remarkable team. They discuss the origins of 1-800-DENTIST, the evolution of digital marketing, and how private practices can compete with larger DSOs.
Key discussion points include:
Why the patient experience is more critical than ever.
The essential components of a modern digital marketing strategy.
How to turn word-of-mouth referrals into permanent online assets.
The surprising marketing value of advanced dental technology.
Practical advice for building a practice that patients trust.
Tune in for invaluable insights that will help you attract new patients, build a stronger team, and grow your practice in a way that goes far beyond the numbers.