Join us as we chat with Kelly Donohue, Marketing Director at Viv for your V, a sustainable period care brand. Kelly discusses her journey with Viv, the importance of branding and design, creating a trustworthy product, and engaging with customers. Learn about their innovative product development process, marketing strategies, and the role of social media in building a relatable and authentic brand. Learn more about Viv for your V official website and join the community on Instagram, TikTok, YouTube and Facebook. Revisit our chat with Greg Rollet, Head of Brand Growth at Gromett, for more insights on brand strategy and audience engagement: Listen on Spotify Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat interviews Alex Morel and Ezra Smyser, co-founders of Andiem, a company focused on creating sports gear to prevent injuries, specifically ankle sprains in basketball. They discuss their journey from college athletes to entrepreneurs, overcoming challenges, early sales strategies, the importance of validation, and building partnerships with influencers and professional athletes. Curious about Andiem? Check out their website and give them a follow on Instagram! Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, host Pat welcomes Paula Wise, the founder of Sampleit, a curated box of healthy snacks for kids designed as an interactive taste test game. Paula talks about the inspiration behind Sampleit, the challenges she faced, and the steps she took in launching her business. She shares valuable insights on gathering customer feedback, the importance of launching even without perfection, and the role of community and inner circles in promoting her business. Paula also discusses her experiences with different marketing strategies and tools, concluding with practical advice for aspiring entrepreneurs. Discover how Sampleit is reimagining healthy snacking—explore their full offerings on Sampleit and follow @sampleitbox on Instagram.  Tools mentioned in this episode: 99designs—used to create a very inexpensive logo Canva—used to create the scorecard and other materials Google Forms—used for collecting information and creating surveys Squarespace—used to build the initial website and create a page with snack links Venmo—used for payment processing in the early stages Typeform—used to create and send out surveys for feedback Pirate Ship—used for shipping management Subbly is used as a website platform specifically for subscription boxes Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat Ahern interviews Mira Nair, CEO and owner of Azaria. Mira shares the story of how Azaria evolved from a chic diaper bag brand into a luxury, vegan leather bag company. She breaks down the acquisition process, including her strategic use of the Rollover for Business Startups (ROBS) program and how she used Quiet Light to find and purchase the business. Mira also dives into the realities of running a product-based company—from navigating financial due diligence to overcoming operational challenges—and opens up about how she balances entrepreneurship with family life. Curious about the ROBS program Mira used to acquire Azaria? Learn more about how it works through the IRS ROBS Compliance Project. Discover how Mira is building a purpose-driven brand—explore Azaria's full collection at azaria.com, check out Quiet Light, the platform Mira used to acquire the business, and follow AZARIA on Instagram, Facebook, and TikTok. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Tom DeMartino, Head of Growth at JustFoodForDogs. Tom shares the company’s origin story, which is rooted in transparency and a commitment to providing human-grade dog food. He breaks down how shifting cultural attitudes toward pet ownership have shaped their marketing strategies, the importance of educating consumers on the drawbacks of traditional kibble, and how their team uses user-generated content to fuel successful paid social campaigns. Tom also discusses how JustFoodForDogs finds and engages with their top customers to gather valuable feedback that drives growth. Discover how JustFoodForDogs is redefining pet nutrition—connect with Tom on LinkedIn, check out Gassed the performance media agency Tom recommends and explore the Facebook Ads Library for ad inspiration from other brands. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.    

In this episode of Customer Growth Sessions, Pat Ahern interviews Ronak Trivedi, CEO and co-founder of Pietra. Ronak shares how Pietra helps small e-commerce businesses by using AI to streamline operations, reduce costs, and make launching a business easier. He also addresses common challenges entrepreneurs face, including balancing a side hustle with a full-time job, competing with established brands, and overcoming the fears of starting something new. Discover how Pietra is empowering entrepreneurs—visit their website and follow them on Instagram TikTok and LinkedIn for the latest updates. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat delves into the essential strategies for effective business positioning in the AI era. Pat highlights the importance of clearly defining what makes your business unique to excel in customer acquisition when customers rely heavily on Large Language Models (LLMs) like ChatGPT for recommendations. Key takeaways include crafting a distinct business pitch, maintaining internal alignment, communicating positioning across online channels, and optimizing for search engines and LLMs.  Read Pat’s full article on positioning here: https://intergrowth.com/positioning/ Learn more about Discoverability, Crawlability, and Indexability: https://intergrowth.com/seo/indexability-crawlability/ Get a detailed breakdown of the key technical SEO issues to focus on first: https://intergrowth.com/seo/pareto-principle/#3 Pat's LinkedIn: https://www.linkedin.com/in/pahern/ Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat is joined by Zechariah Thomas, founder and CEO of Swift Hockey. Zechariah shares his journey from being a professional hockey player to founding Swift Hockey and discusses their unique approach to social media marketing. He emphasizes the importance of consistency and creativity in content creation, which has helped Swift Hockey dominate the market despite a limited budget. Zechariah also recounts his experience on Dragon's Den and provides practical advice for e-commerce brands looking to grow their social media presence. Learn more about Swift Hockey and don’t forget to follow them on Instagram for the latest updates. Learn more about  Swift Hockey and don’t forget to follow them on  Instagram for the latest updates. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat Ahern interviews Scott Bailey, CEO and co-founder of Path Projects. Scott discusses his journey in the trail running apparel industry, his previous ventures, and key lessons learned about business planning, partnership, and successful exits. He emphasizes the importance of having complementary skill sets among partners, staying focused on successful products, and strategically planning for long-term growth. Discover high-performance gear from PATH Projects—visit their website, and follow them on YouTube and Instagram for the latest updates. Pat mentioned this episode as a similar listen:“Leather and Leadership” with Dave Munson. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Pat interviews LeiLani Kopp, founder and formulator of Sweet LeiLani Cosmetics—a clean, plant-based, vegan, and cruelty-free beauty brand. LeiLani shares her journey from working in film and TV to starting her own cosmetics company, inspired by her pro bono work with cancer, burn, and trauma patients. She discusses the challenges of pivoting her business from retail to e-commerce during the COVID-19 pandemic, the importance of adaptability, and her mission to redefine beauty with a holistic approach. Check out Sweet LeiLani Cosmetics on Instagram, Facebook, and TikTok for beauty tips, product updates, and behind-the-scenes content. Connect with LeiLani on LinkedIn to learn more about her journey and mission! Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team. Special Offer:Get 20% off your order at sweetleilani.com with code PLANTPOWERED (all caps) at checkout.

In this episode of Customer Growth Sessions, Tim Volkema, CEO of Schuil Coffee, shares how he acquired and scaled a specialty coffee business. He breaks down key growth strategies—spotting acquisition opportunities, scaling a team from 15 to 55, and auditing your own business for hidden potential. Tim also explores the impact of launching e-commerce and keeping margins strong to drive profitability.   Be sure to check out Schuil Coffee and give them a follow on Facebook and Instagram to stay updated on their latest offerings and coffee insights. Resources Mentioned by Tim: Traction by Gino Wickman - A powerful guide to building a strong, scalable business using the Entrepreneurial Operating System (EOS). Joven Coffee -Supporting the next generation of coffee farmers with ethically sourced beans from around the world. Brew Sparrows – Discover a thoughtful blend of coffee culture and intentional living through curated brews and lifestyle content.   Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

 In this episode of Customer Growth Sessions, Davina Kaonohi, CEO and co-founder of Element Apothec, shares the story behind her health and wellness brand. She discusses strategies for business growth, including the importance of building a strong advisory network, creating impactful internship programs, and leveraging AI to enhance efficiency. Davina offers practical advice for entrepreneurs looking to scale their businesses effectively. Davina shared this resource: Founder Institute FAST Agreement Template — a standardized template for early-stage startup advisor agreements. It's a great tool for clearly defining advisor roles, equity, and expectations. Davina introduces her AI venture, PopTech Studio, for brand voice and SEO. Be sure to check out  Element Apothec  and give them a follow on Instagram, TikTok, and Facebook to stay updated on their latest products and wellness tips. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat sits down with Kate Cervini, Founder and CEO of 100ml. Kate shares how her brand delivers skincare and wellness products designed for travelers, and walks us through her journey of building partnerships with boutique hotels. She offers valuable insights into effective cold outreach, the power of persistence, and the importance of adapting to feedback. Kate also provides practical advice for aspiring entrepreneurs, emphasizing the value of testing, learning, and growing through every experience.   Check out 100ml for the latest updates, and be sure to follow them on TikTok and Instagram for more content and behind-the-scenes insights. Kate uses Snov.io as a go-to tool for email discovery. For more on approachable A/B testing, check out this episode of the Paire Podcast: Listen on Spotify. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Meghan Martin, Brand Director at Funk It Wellness, discusses the company's focus on women's hormone health through food-based supplements. She shares insights on creating a strong brand strategy, visual identity, and credibility. Meghan also talks about the balance between education and engagement in their content approach and offers advice on DIY branding and when to hire experts. Get to know Funk It Wellness and connect with Meghan on LinkedIn to follow her journey. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode, Pat interviews Derek Rasmussen, Marketing Director at Outdoor Vitals. Derek dives into what most brands get wrong about marketing budgets, how to attribute revenue across multiple marketing channels, and the crucial financials you need to know to succeed in marketing. He shares Outdoor Vitals' journey from Amazon reliance, their use of Triple Whale for attribution, and their unique Live Ultralight Membership program. Visit Outdoor Vitals for their latest gear and updates. Also, make sure to follow their YouTube channel and connect with them on Instagram, TikTok, and Facebook for more content! Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode, Pat interviews Vipul Lakhi, the founder of My Trio Rings. Vipul discusses his unique jewelry brand, previous business ventures, the importance of choosing the right partners, and balancing work with personal life. He shares insights on making strategic decisions, tackling founder burnout, and achieving business growth. Check out My Trio Rings to see their latest styles and updates.  Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.  

In this episode of Customer Growth Sessions, Pat chats with Jessica Bossman and Brynn Davis Williams, co-founders of DOUBL. They dive into DOUBL’s innovative process for automating the production of custom-fit clothing, their path to launching the business, and how they bootstrapped while building advanced technology. They also discuss how they secured government grants, the critical role of accurate customer feedback, and their strategies for balancing the demands of startup life. Jessica and Brynn share insights on hiring effectively for technical roles as they scale their company. Visit DOUBL and be sure to follow along on Instagram, TikTok, and Facebook to stay updated and learn more about their journey. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, we talk to Eliza Trendiak of Lavoh. Eliza shares her journey from owning a hair salon to launching Lavoh, a reusable face cloth brand. She discusses the challenges of selling her salon, the strategic shift to B2B, and the significance of in-person events for brand growth. Eliza also provides valuable insights into hiring and delegating effectively. Get inspired by Eliza’s entrepreneurial journey and learn key business lessons. Ready to explore? Visit Lavoh.com to discover their game-changing products. Don't miss out! Follow Lavoh on Instagram, TikTok, and Facebook for updates. Connect with Eliza on | Instagram | Facebook Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat chats with Olivia Stumpf, the Partnerships and Social Media Manager at Oliver Logan.Olivia explains the brand's focus on timeless, comfortable denim and shares insights into their effective use of user-generated content and influencer marketing.She discusses building meaningful partnerships, identifying red flags, legal considerations, and tracking the success of marketing campaigns. Visit their Oliver Logan official website to learn more about the products.Olivia recommended Refunnel as a powerful tool she actively uses, definitely worth checking out!And don’t forget to like and follow Oliver Logan on Instagram, TikTok, and Facebook to stay updated with her latest insights and content!Also, be sure to follow Olivia Stumpf on Instagram for even more inspiration and updates. Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes.Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.

In this episode of Customer Growth Sessions, Pat sits down with Yoav Shalev, the CMO over at Tap With Us, to discuss how to nail the PR side of a product launch.Tap With Us has developed a wearable controller that allows users to input into any device using finger taps and gestures, designed for controlling audio, scrolling content, or typing into devices.Yoav shares his expertise on how Tap With Us achieved significant press coverage by strategically crafting their launch story and targeting key amplifiers in the media landscape.In addition to his role at Tap With Us, Yoav also runs PingBell — a tool designed to ensure you never miss shipping an order and more.Head over to tapwithus.com to discover their innovative products.Plus, gain more insights from Yoav directly on his official website.Enjoyed the episode? Don't forget to subscribe to be the first to hear about future episodes. Interested in seeing how Intergrowth could help you grow your business? Head over to intergrowth.com/cgs to book a complimentary strategy session with our team.